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The Look of Courrèges

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Courrèges sunglasses - Simone D'Aillencourt photographed by Richard Avedon, 1965
Courrèges glasses, February 1965. Photo: Richard Avedon. Model: Simone D’Aillencourt. Image: Richard Avedon Foundation.
1960s Vogue cover - Astrid Heeren in a white Courrèges bonnet photographed by Irving Penn
Courrèges hat, Vogue, November 15, 1964. Photo: Irving Penn. Model: Astrid Heeren. Image: Vogue.com.
1960s Vogue Paris cover featuring Maggie Eckhardt in a Courrèges ensemble
Courrèges ensemble, Vogue Paris, March 1965. Model: Maggie Eckhardt. Image: Pinterest.

In North America, licensed copies and other versions of Courrèges’ work were more common than couture originals. In the summer of 1965, McCall’s released nine patterns adapted from Courrèges. Six of these were photographed by Edward Pfizenmaier for “The Look of Courrèges,” an editorial in the Fall 1965 home catalogue. On the left is coat pattern McCall’s 7938; on the right, ensemble and dress patterns McCall’s 7932 and McCall’s 7918 (click to enlarge):

1960s Courrèges-look patterns McCall's 7938, 7932, and 7918 photographed by Edward Pfizenmaier for McCall's Pattern Fashions
“Precision… Proportion… Perfection! This is the Look of Courrèges,” McCall’s Pattern Fashions & Home Decorating, Fall-Winter 1965-66. Photos: Edward Pfizenmaier.

Here, on the left, jumper and blouse pattern McCall’s 7914; on the right, skirt suit McCall’s 7936 and jumper McCall’s 7940, made in a special Carletex fabric described as the “perfect medium for the ‘go-go’ look: washable cotton with the look and texture of leather” (all boots by Golo and Capezio):

1960s Courrèges-look patterns McCall's 7914, 7936, and 7923 photographed by Edward Pfizenmaier for McCall's Pattern Fashions
“This is the Look of Courrèges.” McCall’s Pattern Fashions & Home Decorating, Fall-Winter 1965-66. Photos: Edward Pfizenmaier.

This photo portfolio was followed by an illustrated Seventeen feature showing three more Courrèges-look patterns: jumper ensemble McCall’s 7903, dress McCall’s 7923, and hooded poncho McCall’s 7884. The textile credits are interesting: the jumper is shown in houndstooth Crompton corduroy; the dress in Burlington Dacron-cotton twill*; and the hooded poncho “in shiny make-believe black patent that’s actually vinyl-coated cotton by Landau”:

McCall's Pattern Fashions & Home Decorating, Fall-Winter 1965-66
Seventeen Magazine Seconds the Courrèges Look.” McCall’s Pattern Fashions & Home Decorating, Fall-Winter 1965-66.

A “Courrèges look” pattern also appears in the catalogue’s front pages, in a Crompton Corduroy ad that pairs McCall’s 7923 with op art by the late Marcel Barbeau:

"Crompton Corduroy just acts rich" - 1960s Crompton Corduroy advert featuring Marcel Barbeau art and a McCall's pattern
Crompton Corduroy advertisement featuring McCall’s 7923 after Courrèges, 1965.
1960s party issue cover of Seventeen magazine featuring Jennifer O'Neill in McCall's 7923 after Courrèges
McCall’s 7923 after Courrèges on the cover of Seventeen, July 1965. Model: Jennifer O’Neill. Image: eBay.

Inside, a McCall’s editorial shows popular teen model Colleen Corby photographed by Carmen Schiavone; here she wears McCall’s 7902 (far left) and McCall’s 7903 and 7884 after Courrèges (Adolfo II hats):

McCall's 7902, 7903, and 7884. Seventeen July 1965
McCall’s 7902, 7903, and 7884. Seventeen, July 1965. Model: Colleen Corby. Photos: Carmen Schiavone. Image: eBay.

Corby’s version of the McCall’s 7884 hooded poncho is shown in tomato red:

McCall's after Courrèges in Seventeen, July 1965. Model: Colleen Corby. Photos: Carmen Schiavone
McCall’s after Courrèges in Seventeen, July 1965. Model: Colleen Corby. Photos: Carmen Schiavone. Image: eBay.

Update: Corby could also be seen in a Courrèges-look pattern on the cover of McCall’s retail catalogue:

1960s Courrèges-look pattern McCall's 7914 as worn by Colleen Corby on the cover of the McCall's catalogue, summer 1965
Colleen Corby wears McCall’s 7914, McCall’s catalogue, August 1965. Image: eBay.
1960s poncho, hood, and dress pattern after Courrèges - McCall's 7884
McCall’s 7884 after Courrèges (1965) Image: PatternVault shop.
1960s jumper, skirt, and blouse pattern after Courrèges - McCall's 7903
McCall’s 7903 after Courrèges (1965) Image: PatternVault shop.

McCall’s 7914 is a pattern for a dress or jumper, blouse, and skirt. The jumper’s welt seams could be topstitched in contrasting thread to match the blouse::

1960s dress/jumper, blouse and skirt pattern after Courrèges - McCall's 7914
McCall’s 7914 after Courrèges (1965) Image: Vintage Pattern Wiki.

McCall’s 7918 is a dress with optional collar and sleeves cut in one with the yoke. Skinny belt included in the pattern:

1960s dress pattern after Courrèges - McCall's 7918
McCall’s 7918 after Courrèges (1965) Image: Etsy.
1960s dress or jumper and blouse pattern after Courrèges - McCall's 7923
McCall’s 7923 after Courrèges (1965) Image: PatternVault shop.

Perhaps the rarest of these patterns, McCall’s 7932 is a short-sleeved top and skirt ensemble:

1960s top and skirt pattern after Courèges - McCall's 7932
McCall’s 7932 after Courrèges (1965) Image: Etsy.
1960s skirt suit and blouse pattern after Courrèges - McCall's 7936
McCall’s 7936 after Courrèges (1965) Image: PatternVault shop.
1960s coat, suit, and blouse pattern after Courrèges - McCall's 7938
McCall’s 7938 after Courrèges (1965) Image: PatternVault shop.
1960s dress or jumper, blouse and jacket pattern after Courrèges - McCall's 7940
McCall’s 7940 after Courrèges (1965) Image: PatternVault shop.

André Courrèges’ futuristic style, high hemlines, and fresh trouser looks had made him a hit with the youthquake set. In a nod to this market, the illustrations show kitten heels and go-go boots, and the three patterns shown in Seventeen magazine have the text, “SEVENTEEN says: ‘It’s Young Fashion!’” Most of the Courrèges-look patterns were available in teen and junior sizes; one (M7923) was not available in misses’ sizes at all. (Of the two patterns in misses’ sizes only, M7938 and M7940, the former was featured in McCall’s magazine, though I’m not sure which issue.) It’s surprising that the patterns include no pantsuits: Courrèges was a great proponent of pants for the woman of the future.

Courrèges in Vogue, March 1, 1965. Photos: William Klein
Courrèges in Vogue, March 1, 1965. Photos: William Klein. Image: Youthquakers.
Courrèges in Vogue, March 1, 1965. Photos: William Klein
Courrèges in Vogue, March 1, 1965. Photos: William Klein. Image: Youthquakers.

* Dacron was known by the name Terylene in the U.K.

11 responses to “The Look of Courrèges”

  1. catherinedaze Avatar

    Love those capes although I’m not so sure about faux patent leather as a fabric for that sort of style. Seems like you’d want something with more drape. Anyway, thanks for another interesting post!

    1. PatternVault Avatar

      I love them too, but especially in a high-shine, waterproof material. The gores would help with the drape, I think, and a lightweight PVC..

  2. Lynn Mally Avatar

    It makes so much sense to discover that Courreges was first trained as an engineer!

  3. witness2fashion Avatar

    Thank you, thank you for this post on Courreges. These are the clothes I wanted to wear in the mid-1960’s — and did, because these designs were very influential. When I look for Courreges in “fashion history” books, he’s either not mentioned, or he’s represented by his most extreme “space age” looks (bubble helmets and plastic,) ignoring the huge influence of his stand-away collars and flattering yoke seams, or those A-line skirts and short jackets in perfect proportions — a young, fresh approach to the suit. By sharing those pages from Vogue (who in the real world would have paired that plaid jacket with that hip-belted dress?) and also showing the McCall’s patterns, you demonstrate that sewing patterns are a much more reliable guide to what people wore than high-fashion magazines. You made my day — and my week!

    1. PatternVault Avatar

      You are most welcome! There is a Courrèges book by Valérie Guillaume from T&H / Assouline with the Vogue Paris cover as the cover. I wasn’t able to consult it, but it may have the breadth you found lacking elsewhere.

  4. fabrickated Avatar

    I read that Courreges died – seems like the end of an era. A perfect post. So interesting. I will look out for some of these patterns which are so nice – everyday but stylish.

  5. thedementedfairy Avatar

    Kate I was thinking of you and your passion for 60s fashion while I read this! The shapes would do nothing for me, but they are very striking. I just keep picturing Jean Shrimpton and Alexandra Bastedo…mmm…

    1. fabrickated Avatar

      I have managed to buy one of these patterns Demented Fairy, which I may introduce into my SWAP – Courreges rather than Cardin. Why not?

      1. thedementedfairy Avatar

        Sounds fab-Cour-din or Car-reges, both cool

  6. […] I read a fascinating blog from Pattern Vault, covering the “after Courreges” licenced copies of his designs,  produced in America […]

  7. Shin'ichi Iwamoto Avatar

    Thank you very much for placing quite valuable photos. I understood the atmosphere at that time and it was fun to see.

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