Peter Lindbergh died yesterday. He was 74. (Read the WWD obituary.) The German photographer was a frequent collaborator of Grace Coddington’s. In these images, the duo captured Naomi Campbell and Anna Getaneh in silk pyjamas made from Vogue Patterns.
I started this blog eight years ago this month. To celebrate, here’s a look at some all-but-forgotten licensing: patterns by Barbara Hulanicki for Biba.
Biba might be the biggest brand you’ll never see on a pattern. Born in Warsaw, Biba founder Barbara Hulanicki (b. 1936) grew up in Palestine and Brighton, where she attended Brighton Art School. She worked as a fashion illustrator before starting the Biba label with her husband, Stephen “Fitz” Fitz-Simon. Sometimes called the first lifestyle brand, Biba was a runaway success in Swinging London, selling everything from cosmetics to couture.
In 1970, Hulanicki licensed patterns with McCall’s as a way to launch her brand in North America. The main promotion was in Seventeen Magazine, as it was Seventeen editor Rosemary McMurtry who first approached Hulanicki about the idea. Hulanicki mentions the McCall’s deal in her memoirs, as well as The Biba Years, 1963-1975, which she co-wrote with Martin Pel
Around New Year’s, 1971, Seventeen readers could peruse the new Biba patterns in a dreamy Sarah Moon editorial shot in Paris. Among the models was Ingrid Boulting, the face of Biba Cosmetics (another Sarah Moon project). As Hulanicki writes in her memoir, From A to Biba, the setting for the shoot was the round tower of Au Printemps, the storied Paris department store. The printed fabrics — cotton satin, rayon crepe, cotton voile, twill, and broadcloth — were all Tootal for Biba, and available at retailers like Macy’s in New York. (More at Sweet Jane. Seventeen scans courtesy of Musings from Marilyn.)
The patterns were even covered more than once in Women’s Wear Daily.
The designs consisted of a top and skirt, separates and a hat, a long-sleeved dress and short-sleeved coatdress, and a midi or maxi dress, all in junior sizes only. Two included a matching choker. Customers could see the Biba logo in McCall’s retail catalogues, but the pattern envelopes give no indication they’re Biba designs.
McCall’s Pattern Fashions featured the Biba patterns in a four-page illustrated portfolio called “Seventeen Magazine Pattern Selections.” The write-up emphasizes Biba’s novelty in North America: Now Seventeen Magazine brings Biba to America … You, too, can be a Biba girl without crossing the Atlantic.
Curiously, the Biba patterns aren’t in McCall’s back index, but one of them appears in this croquet-themed textiles ad — at left, in printed Dacron crepe:
The peplum blouse with short “mushroom” sleeves (McCall’s 2725, view B) is very similar to a Biba evening suit seen in a 19 cover portfolio by David Tack. (Cover at top of post.) Like Seventeen, the British teen magazine also published its feature around the time of New Year’s, 1971.
Have you sewn any of the Biba patterns?
Alexander McQueen would have been 50 today.
As many of you know, I started this blog with posts on Alexander McQueen, as a way to commemorate his work. His birthday is a natural time to revisit and reflect on his legacy. Since my last roundup in 2015, for the London version of Savage Beauty, I’ve posted about the designer’s 1998 Blade Runner collection. You’ll also find extensive updates to my inaugural McQueen for Givenchy series: as part of my recent blog redesign, I added additional and improved images from runway, advertising, and editorial.
There are only two weekends left to catch Balenciaga: Master of Couture at the McCord Museum. Anne St. Marie’s look (above) was inspired by Balenciaga.
From the inside note: “The new straight-coat fashion favored by Balenciaga, fall and winter coverage for its own sheath dress and everything else in your wardrobe. In colorful Anglo tweed and coordinated red wool, interfaced with Armo hair canvas to hold its line. Earl-Glo Sanitized taffeta lining; B.G.E. buttons. Emme hat; Mark Cross bag; Superb gloves.”
Pattern: McCall’s 3793.
Nothing says Swinging London like Mary Quant. The pioneer of the Chelsea Look will receive a major retrospective at the Victoria and Albert Museum in 2019. (An earlier exhibit, Manchester Art Gallery’s Mary Quant: Fashion Icon, had to close early due to conservation issues.)
The V&A is seeking vintage Quant for the show, including garments — or even photos of garments — made with Mary Quant patterns.
See here for more details, or email the curators at email@example.com. Update: submissions are now closed.
Butterick licensed Mary Quant patterns from the mid-’60s to the early ’70s. (See my Mad Men-era post.)
For knitters, there were also ultra-mod knitting patterns. Some of these vintage booklets are available as official reissues, like these ones from Mary Maxim. (More on Ravelry.)
Mary Quant and her husband were profiled in Life magazine as early as 1960. (View story here.)
For his 1963 Life feature on the Chelsea Look, Norman Parkinson photographed Melanie Hampshire and Jill Kennington in these Mary Quant dresses:
Butterick released its first Mary Quant patterns in fall, 1964. Here’s Celia Hammond on the cover of the retail catalogue:
The Butterick Home Catalog hailed Quant as the originator of the Chelsea Look.
The earliest Mary Quant patterns pre-date the Young Designer line. This dress pattern even includes the rosette:
British copies of this dress pattern say “featured in Queen magazine.” Jill Kennington wore this and other Butterick Young Designers in what was billed as “The Queen’s first ever make-it-yourself fashion.”
Here Moyra Swan models a mod scooter dress. Suggested fabrics include linen, jersey, lightweight wool, and knits.
This jumpsuit or playsuit came with a matching mini skirt — “the latest put-togethers”:
What to wear with a Mary Quant mini dress? Why, go-go boots, of course:
By 1970, a Quant jumpsuit was more fluid, with a pointed collar; this pattern also includes a maxi-length cardigan. The catalogue gives a better view of the inflatable chair:
Mary Quant in a more romantic mode means a sheer tunic worn with knickers. View B is a maxi dress.
After 1971 or so, Butterick Young Designer patterns had illustrations, not photos. This Mary Quant dress dates to circa early ’73.
Have you made anything from a Mary Quant pattern?