June 23, 2017 § 3 Comments
Happy Pride! This year you can celebrate all summer with 2017’s rainbow trend. (See Lauren Cochrane, “The rainbow’s not over – it’s the style symbol of the season.”) It’s a vintage motif with roots in the ’70s and ’80s.
The ’70s rainbow trend was well underway before Gilbert Baker created the rainbow flag in 1978. (Read MoMA’s interview.) The groovy teens’ pattern shown above came with rainbow appliqués. Maija Isola’s Sateenkaari (Rainbow) print for Marimekko appeared the same year as Pink Floyd’s Dark Side of the Moon:
As did this Time-Life sewing book entitled Shortcuts to Elegance:
From McCall’s Carefree line, this iron-on alphabet transfer pattern lets you spell whatever you like in rainbow caps:
Meredith Gladstone’s circa 1980 children’s décor pattern, “Cloud Room,” includes a rainbow pillowcase and rainbow-lined sleeping bag:
With the right print, home dressmakers could sew everything from rainbow dresses to coverups:
For those making their own Cheer Bear Care Bear, Butterick’s envelope explained the rainbow’s significance as a “traditional symbol of hope,” as well as “a cheerful reminder that things are getting better and even bad times can bring something beautiful”:
Hallmark’s Rainbow Brite licensing with McCall’s included a children’s costume, Rainbow Brite and Twink toys, and a set of mobiles.
Of course, there’s no need to find the perfect rainbow fabric. All it takes is the right array of colours…
June 11, 2017 § 5 Comments
Summer means weddings and infinity dresses—or, if a couple is particularly on-trend, infinity bridesmaid jumpsuits.
China Machado’s summer 1973 resort set was a precursor to the infinity garments of the mid-1970s. Like the infinity dress and its cousins, Machado’s pieces call for two-way stretch knits; but Grace Mirabella’s Vogue featured the design in muslin, as worn by Beverly Johnson:
Lydia Silvestry trademarked “The Infinite Dress” and licensed it with McCall’s in 1976. As the pattern envelope says, “One size dress can be worn an infinite number of ways. See enclosed guide sheet illustrating 13 ways dress can be worn, or try creating your personal version.” (See Carmen Bouchard / Carmencita B’s posts about this pattern here.)
Silvestry also licensed her infinite jumpsuit as a pattern featuring Maud Adams. I think this pattern has my favourite fabric note: For best results use a Lightweight, Non-cling Stretchable Jersey-type Knit Fabric such as Rosewood Fabric’s LA GRAND QUE of 100% QIANA, Burlington’s AMBROSIA of 100% Dacron Polyester, Millikin’s SURE THING of 100% Dacron Polyester. (Click to view in the shop.)
From Carol Horn, this dress has strapless and colour blocking options:
Also one-size, the Seven Way Wonder Dress seems to have been Butterick’s answer to the Infinite Dress. A winter retail catalogue shows the Wonder Dress as black tie wear:
Meanwhile, Simplicity had the Wonder Wrap Jiffy Jumpsuit and Jiffy Multi-Wrap Dress:
Vogue released two Very Easy infinite dress patterns in spring, 1977:
Vogue 1641 is seldom seen, despite being illustrated by Antonio and photographed in Antigua for Vogue Patterns magazine:
Is that Patti Hansen modelling the Glamour Plus Dress?
Fast forward to 2000, when McCall’s released an infinite dress by Debra Moises (Debra and Moises Diaz). The envelope shows 5 variations:
In early 2011, the New York Times ran a story about the trend for convertible garments (see Ruth La Ferla, “Convertible Clothing Is a New Twist for the Cost-Conscious“). Butterick featured an infinite dress (now out of print) on the cover of that year’s Spring catalogue:
Last summer, as part of their Archive Collection, McCall’s reissued their 1970s-era infinite dress and jumpsuit as a single pattern (still in print). These patterns are usually adapted somewhat from the vintage originals:
It’s easy to see why infinity dresses remain popular, with their carefree resort vibe and minimal fitting requirements. And on the pattern envelopes, the hall of mirrors effect never gets old, does it?
For more discussion and links, see Michelle Lee’s post.
May 4, 2017 § Leave a comment
Pucci has been in the news this week with the announcement that Josephus Thimister will consult on the next collection, following the departure in April of head designer Massimo Giorgetti. (See WWD.) The house of Pucci is also celebrating its 70th anniversary this year.
Before becoming a Vogue Couturier in the 1960s, Emilio Pucci designed exclusive patterns for McCall’s. Howell Conant photographed Pucci’s earliest pattern designs, including the harlequin dress above, for McCall’s Pattern Book. For more on Pucci see my Mad Men-era series post, The Europeans.
Happy 70th anniversary, Pucci!
February 5, 2017 § 2 Comments
The Museum at FIT’s current exhibition, Black Fashion Designers, showcases the often-overlooked work of more than 60 designers of African descent. (The show runs to May 16th, 2017). Monday’s symposium is sold out, but you can watch a livestream here.
Many of the designers featured in the FIT exhibit also licensed sewing patterns. Here are some highlights of patterns by designers of African descent, from the 1970s to now.
Sportswear designer Willi Smith (1948-1987) signed with Butterick’s Young Designer line in the 1970s; in the ’80s, he moved to McCall’s with his label Williwear. According to the exhibition notes, Smith branched into menswear in 1982, but this pattern is almost a decade earlier:
Stephen Burrows (b. 1943) licensed designs with McCall’s Carefree line in the mid-1970s. This pattern combines two of his signature elements, colour blocking and lettuce hems:
Scott Barrie (1946-1993) began his career at Vogue Patterns, so his introduction to home sewers was also a welcome back. Chris von Wangenheim photographed Barrie with two models for a feature highlighting his work with matte jersey. The patterns are Vogue 1976 (on Gia Carangi) and Vogue 1994:
Best known for his formal wear, British designer Bruce Oldfield (b. 1950) licensed his work with Style Patterns in the mid-1980s. (See my earlier post here). This dolman-sleeved dress could be made in cocktail or evening length:
Gordon Henderson (b. 1957) was among the first designers in the ’90s Vogue Attitudes line. (According to a 1990 profile, his mother—a psychologist and single parent—used Vogue patterns to economize.) This 1990 design shows his interest in colour and silhouette:
Tracy Reese (b. 1964) has licensed her main label with Vogue Patterns since 2009; McCall’s added bridge line Plenty by Tracy Reese in 2012. Vogue’s most recent offering, Vogue 1512, is a dress from Reese’s Fall 2015 collection.
January 25, 2017 § 3 Comments
Today is Robbie Burns Day. This 1920s children’s pattern makes a full Scottish outfit, including the hat and sporran:
January 12, 2017 § 1 Comment
A 1959 Eastman Fibers ad brings a note of intrigue to McCall’s patterns by photographing them in a nightlife setting, on a pair of vampy women.
Chromspun is the trademark for Eastman colour-locked acetate yarn from Eastman Chemical Products Inc., then a subsidiary of Eastman Kodak—in those days headquartered on Madison Avenue.
December 21, 2016 § 2 Comments
A Celanese advertising insert from the late 1950s shows McCall’s festive styles in the latest synthetic silks—top models and more than one tiara from the multinational chemical company that brought you cellulose acetate.
The booklet frames small, full-length photos of McCall’s designs with close-ups showing off the “brilliant” textiles. Here, McCall’s 4999 is shown in Belding Corticelli’s rayon-acetate matelassé, with McCall’s 5057 in Cohama’s Arnel triacetate faille. The model on the right is Simone D’Aillencourt:
Here, Dovima wears a shimmering gold version of McCall’s 4425 in Lawrence and Klauber printed crepe satin acetate, while McCall’s 4870 evokes Princess Grace in aqua acetate satin from William Skinner and Sons:
Dovima closes the booklet in McCall’s 5012, an at-home trouser ensemble shown in orange and tangerine Celaperm acetate satin peau from Wedgwood Fabrics.
For more on the history of Celanese (est. 1918), see the company website.
Happy holidays, everyone!