May 4, 2017 § Leave a comment
Pucci has been in the news this week with the announcement that Josephus Thimister will consult on the next collection, following the departure in April of head designer Massimo Giorgetti. (See WWD.) The house of Pucci is also celebrating its 70th anniversary this year.
Before becoming a Vogue Couturier in the 1960s, Emilio Pucci designed exclusive patterns for McCall’s. Howell Conant photographed Pucci’s earliest pattern designs, including the harlequin dress above, for McCall’s Pattern Book. For more on Pucci see my Mad Men-era series post, The Europeans.
Happy 70th anniversary, Pucci!
February 5, 2017 § 2 Comments
The Museum at FIT’s current exhibition, Black Fashion Designers, showcases the often-overlooked work of more than 60 designers of African descent. (The show runs to May 16th, 2017). Monday’s symposium is sold out, but you can watch a livestream here.
Many of the designers featured in the FIT exhibit also licensed sewing patterns. Here are some highlights of patterns by designers of African descent, from the 1970s to now.
Sportswear designer Willi Smith (1948-1987) signed with Butterick’s Young Designer line in the 1970s; in the ’80s, he moved to McCall’s with his label Williwear. According to the exhibition notes, Smith branched into menswear in 1982, but this pattern is almost a decade earlier:
Stephen Burrows (b. 1943) licensed designs with McCall’s Carefree line in the mid-1970s. This pattern combines two of his signature elements, colour blocking and lettuce hems:
Scott Barrie (1946-1993) began his career at Vogue Patterns, so his introduction to home sewers was also a welcome back. Chris von Wangenheim photographed Barrie with two models for a feature highlighting his work with matte jersey. The patterns are Vogue 1976 (on Gia Carangi) and Vogue 1994:
Best known for his formal wear, British designer Bruce Oldfield (b. 1950) licensed his work with Style Patterns in the mid-1980s. (See my earlier post here). This dolman-sleeved dress could be made in cocktail or evening length:
Gordon Henderson (b. 1957) was among the first designers in the ’90s Vogue Attitudes line. (According to a 1990 profile, his mother—a psychologist and single parent—used Vogue patterns to economize.) This 1990 design shows his interest in colour and silhouette:
Tracy Reese (b. 1964) has licensed her main label with Vogue Patterns since 2009; McCall’s added bridge line Plenty by Tracy Reese in 2012. Vogue’s most recent offering, Vogue 1512, is a dress from Reese’s Fall 2015 collection.
January 25, 2017 § 3 Comments
Today is Robbie Burns Day. This 1920s children’s pattern makes a full Scottish outfit, including the hat and sporran:
January 12, 2017 § 1 Comment
A 1959 Eastman Fibers ad brings a note of intrigue to McCall’s patterns by photographing them in a nightlife setting, on a pair of vampy women.
Chromspun is the trademark for Eastman colour-locked acetate yarn from Eastman Chemical Products Inc., then a subsidiary of Eastman Kodak—in those days headquartered on Madison Avenue.
December 21, 2016 § 2 Comments
A Celanese advertising insert from the late 1950s shows McCall’s festive styles in the latest synthetic silks—top models and more than one tiara from the multinational chemical company that brought you cellulose acetate.
The booklet frames small, full-length photos of McCall’s designs with close-ups showing off the “brilliant” textiles. Here, McCall’s 4999 is shown in Belding Corticelli’s rayon-acetate matelassé, with McCall’s 5057 in Cohama’s Arnel triacetate faille. The model on the right is Simone D’Aillencourt:
Here, Dovima wears a shimmering gold version of McCall’s 4425 in Lawrence and Klauber printed crepe satin acetate, while McCall’s 4870 evokes Princess Grace in aqua acetate satin from William Skinner and Sons:
Dovima closes the booklet in McCall’s 5012, an at-home trouser ensemble shown in orange and tangerine Celaperm acetate satin peau from Wedgwood Fabrics.
For more on the history of Celanese (est. 1918), see the company website.
Happy holidays, everyone!
December 11, 2016 § Leave a comment
We finally got some snow in Toronto. Here’s a winter-themed cover from the mid-1930s.
The pattern is McCall 8038, a suit consisting of a high-waisted skirt and tunic-length wrap coat with fur-trimmed collar.
(The NRA eagle logo shows compliance with the National Recovery Administration. For more on this Depression-era US policy, see Rebecca Onion for Slate.)
November 27, 2016 § 4 Comments
James Galanos died last month. He was 92. According to his obituary in the New York Times, Galanos authorized only two licenses: furs and fragrance. But he also licensed commercial sewing patterns—first with McCall’s, and later with Vogue Patterns. This post looks at Galanos’ 1950s patterns with McCall’s.
Born in Philadelphia to Greek parents, James Galanos (1924-2016) was a graduate of the Traphagen School of Fashion. He worked with Hattie Carnegie, Hollywood costume designer Jean Louis, and Robert Piguet before founding his own, LA-based label in 1951. He retired in 1998, the year after LACMA mounted a retrospective of his work. Galanos won the devotion of celebrities and socialites with his virtuoso technique and flawless craftsmanship.
McCall’s introduced designer exclusives by “James Galanos, brilliant young star of American fashion” with two patterns for winter 1956-57. The Galanos designs—full-skirted formal gowns in two lengths—were prominently featured in the holiday issues of McCall’s Pattern Book and the company’s monthly news leaflet.
According to the news leaflet, McCall’s 3894 is “a fabulous ball gown to make in brocade.” The molded bodice is a trademark Galanos touch:
McCall’s 3895 is a bow-trimmed evening gown. As the leaflet notes, “Beautifully low-cut in back, it can be cocktail length.” Recommended fabrics included heavy satin, peau de soie, brocade, and taffeta:
In spring, 1957, McCall’s released two more Galanos patterns: the lavishly full-skirted McCall’s 4045 and 4046.
Here, the back bodice extends into a front yoke. The skirt and petticoat were to be made in organdy, nylon, or silk organza:
The new Galanos patterns were promoted in the March issue of McCall’s magazine (“Galanos designs: Black-and-white for summer evenings”) and in the company’s “Make the Clothes that Make the Woman” advertising campaign.
In the Summer 1957 pattern book, the designs are illustrated in green linen and flower-embroidered organdy:
Today, Galanos’ McCall’s patterns are quite scarce. Perhaps customers balked at the extravagant yardage: the skirt for one dress took over 20 yards of narrow fabric. Galanos’ work with sheer layers continued into the following decade, as seen in this 1961 editorial by Gordon Parks: