July 11, 2016 § 40 Comments
The PatternVault blog turns five today. (It all started with my first post, on Alexander McQueen for Givenchy.) To celebrate my blogiversary, I’m hosting a giveaway of one $25 CAD gift certificate for the PatternVault Etsy shop.
To enter, leave a comment with your answer to the question: Of the designers who have licensed (or otherwise authorized) sewing patterns, which one is your favourite?
The giveaway closes Sunday, July 17th at midnight EDT. The winner will be chosen at random and announced on Monday, July 18th. Good luck!
May 28, 2016 § Leave a comment
To celebrate the five-year anniversary of my Etsy shop, I’m having a sale: 30% off everything, including new items like rare 1920s Vogue patterns.
To receive the discount, use the coupon code YEARTHEFIFTH. The sale runs from today, May 28th, until midnight EDT on Friday, June 3rd. Your purchase helps support the research on this blog.
February 11, 2016 § 4 Comments
Now that the temperature has dropped, I wanted to share a near-antique McCall News from winter 1917-18.
The cover illustration shows two women skating on a frozen lake. The fur-trimmed dress on the left is McCall 8125, with ‘aviation cap’ McCall 8130; the dress on the right is McCall 8121.
Inside the leaflet are some interesting patterns for war work. You may recognize overall suit McCall 7860 from my Great War post. Here we see the sleeveless view worn over a blouse:
‘The Conservation Uniform,’ McCall 7970, is a dress apron designated “Official Food Conservation Uniform; for the use of women signing the Conservation Pledge of the Food Commission.” (Often called a Hoover apron—for more, see witness2fashion’s post.) The cap and cuffs were included in the pattern:
The ‘aviation cap’ from the cover is shown with McCall 7897, a ladies’ military dress with optional cape:
February 3, 2016 § 4 Comments
It’s unseasonably warm here in Toronto, so instead of my planned wintry ephemera, here’s a resort-themed cover from the late 1930s.
Although it’s a winter issue, the February 1939 Butterick Fashion News shows a woman leaning off the rigging of a yacht. The pattern is Butterick 8245, a short-sleeved sports dress with matching shorts.
This is an English copy, from the John Lewis flagship on Oxford Street. On the back cover, the caption reads, “When your dirndl skirt blows wide open to the wind, let your admiring public see under it matching, brief new ‘baby shorts!’ Your shirt wears initials on its pocket and may have either the collarless or convertible neckline.” The pattern seems to call specifically for striped fabric:
January 29, 2016 § 10 Comments
Born in Pau, France, André Courrèges (1923-2016) initially became an engineer at his father’s behest. He changed careers after the Second World War, spending ten years at Balenciaga and founding his own couture house in 1961. His silver and white, spring 1964 “Space Age” collection made the Courrèges name with its futuristic, body-conscious, practical designs; a May, 1965 profile in Life magazine hailed him as “The Lord of the Space Ladies.” (See Patricia Peterson, “Courrèges Stresses Modern Look” [Spring 1964] and “Courrèges Is Star of Best Show Seen So Far” [Fall 1964]; on those otherworldly sunglasses, which reference Inuit snow-goggles, see FIDM’s note.) He retired in 1995.
In North America, licensed copies and other versions of Courrèges’ work were more common than couture originals. In the summer of 1965, McCall’s released nine patterns adapted from Courrèges. Six of these were photographed by Edward Pfizenmaier for “The Look of Courrèges,” an editorial in the Fall 1965 home catalogue. On the left is coat pattern McCall’s 7938; on the right, ensemble and dress patterns McCall’s 7932 and McCall’s 7918 (click to enlarge):
Here, on the left, jumper and blouse pattern McCall’s 7914; on the right, skirt suit McCall’s 7936 and jumper McCall’s 7940, made in a special Carletex fabric described as the “perfect medium for the ‘go-go’ look: washable cotton with the look and texture of leather” (all boots by Golo and Capezio):
This photo portfolio was followed by an illustrated Seventeen feature showing three more Courrèges-look patterns: jumper ensemble McCall’s 7903, dress McCall’s 7923, and hooded poncho McCall’s 7884. The textile credits are interesting: the jumper is shown in houndstooth Crompton corduroy; the dress in Burlington Dacron-cotton twill*; and the hooded poncho “in shiny make-believe black patent that’s actually vinyl-coated cotton by Landau”:
A “Courrèges look” pattern also appears in the catalogue’s front pages, in a Crompton Corduroy ad that pairs McCall’s 7923 with op art by the late Marcel Barbeau:
As the catalogue reminds readers, McCall’s 7923 was also photographed for the cover of Seventeen magazine. The cover model for the “summer party issue” is Jennifer O’Neill, who would go on to star in David Cronenberg’s Scanners (1981); the matching hat seems to be an Adolfo version of a Courrèges original (see Sotheby’s and the Costume Institute):
Inside, a McCall’s editorial shows popular teen model Colleen Corby photographed by Carmen Schiavone; here she wears McCall’s 7902 (far left) and McCall’s 7903 and 7884 after Courrèges (Adolfo II hats):
Corby’s version of the McCall’s 7884 hooded poncho is shown in tomato red:
Here’s a look at McCall’s Courrèges-look patterns. McCall’s 7884 includes a sleeveless dress with low-slung, drawstring belt and an ultra-mod poncho with separate hood (available in the shop):
In addition to a U-neck jumper and pleated skirt, McCall’s 7903 also includes a blouse with optional trompe-l’oeil collar and cuffs (available in the shop):
McCall’s 7914 is a pattern for a dress or jumper, blouse, and skirt. The jumper’s welt seams could be topstitched in contrasting thread to match the blouse::
McCall’s 7918 is a dress with optional collar and sleeves cut in one with the yoke. Skinny belt included in the pattern:
McCall’s 7923, the dress from the Seventeen cover and the Crompton Corduroy ad, could be made sleeveless, as a jumper, and came with a blouse with zippers at the sleeves and back. The pattern also included the low-slung skinny belt and carriers (available in the shop):
Perhaps the rarest of these patterns, McCall’s 7932 is a short-sleeved top and skirt ensemble:
McCall’s 7936 is a short-sleeved blouse and skirt suit with Courrèges’ characteristic, stand-away collar (available in 2 sizes in the shop):
McCall’s Courrèges-look double-breasted coat, McCall’s 7938, has welt pocket flaps and a martingale and loose panel in back, with all edges accented by contrast binding. The pattern also includes a skirt suit and blouse (available in 2 sizes in the shop):
Finally, McCall’s 7940 is a pattern for a high-waisted dress or jumper, short-sleeved blouse, and double-breasted jacket with standing collar (available in the shop):
André Courrèges’ futuristic style, high hemlines, and fresh trouser looks had made him a hit with the youthquake set. In a nod to this market, the illustrations show kitten heels and go-go boots, and the three patterns shown in Seventeen magazine have the text, “SEVENTEEN says: ‘It’s Young Fashion!'” Most of the Courrèges-look patterns were available in teen and junior sizes; one (M7923) was not available in misses’ sizes at all. (Of the two patterns in misses’ sizes only, M7938 and M7940, the former was featured in McCall’s magazine, though I’m not sure which issue.) It’s surprising that the patterns include no pantsuits: Courrèges was a great proponent of pants for the woman of the future.
I’ll close with some William Klein photos of Courrèges for Vogue magazine (visit Youthquakers for the full editorial):
* Dacron was known by the name Terylene in the U.K.
January 13, 2016 § 12 Comments
…this month marks the third time I’ve been featured in Vogue Patterns magazine. I’m the Star Blogger in the current issue, for February/March 2016.
Thanks to Daryl Brower for the lovely profile. The issue is on newsstands now; you can see a digital preview here.
Update: see the Press section for the full article.
January 11, 2016 § 5 Comments
Happy New Year! Vintage reissues give a taste of the pleasures of sewing vintage, without the bidding wars and grading. Here is an overview—with rarely seen archival images—of the contemporary vintage pattern lines from Vogue, Butterick, and McCall’s. (Simplicity could not be reached for comment.)
Launched in time for Holiday 1998, Vogue Patterns’ Vintage Vogue line provides true reproductions of vintage patterns borrowed from private collectors. (See my earlier post and discussion, How Do You Take Your Vintage Vogue? or get the details on the Vintage Vogue Search.) Alas, the terms of the old licensing agreements mean that Vogue can’t reissue designer patterns.
Deco evening dress pattern Vogue 2241 remains a favourite; I recently came across a version at Toronto’s Spadina Museum. I found an illustration of the original, Vogue S-3543, in a Vogue Patterns news leaflet from December, 1931. The description reads, “Here is a frock that expresses the newest movement of the mode, its originality and charm. It has a slender moulded look from the décolletage to the circular panels that trail slightly on the ground”:
Butterick donated the original to the Commercial Pattern Archive:
Retro Butterick and McCall’s Archive Collection
Both Retro Butterick and McCall’s Archive Collection patterns are recreated and sometimes adapted from archival materials, not the original patterns. With archival images, sticklers for accuracy can restore these adaptations to the original vintage design.
Early Retro Butterick pattern B6408 is based on Butterick 4391, a “Quick and Easy” late 1940s design for an evening gown with hooded scarf:
McCall’s introduced The Archive Collection for Early Fall, 2014. The recent 1920s coat pattern, M7259, is based on McCall 5057, a 1927 design by Agnès:
The McCall 6057 gown is a couture adaptation: the design is after Patou. Here is the description from McCall’s magazine: “The Patou silhouette is beautifully exemplified in a formal evening gown which has curved bands at the neckline and hipline, a short bolero and inserted panels lengthening the skirt”:
For more on the McCall Pattern Company’s vintage lines, see We Sew Retro’s interview.