Fifth Blogiversary + Giveaway

July 11, 2016 § 40 Comments

1970s Valentino pattern Vogue 2227 detail

Image via PatternVault on Etsy.

The PatternVault blog turns five today. (It all started with my first post, on Alexander McQueen for Givenchy.) To celebrate my blogiversary, I’m hosting a giveaway of one $25 CAD gift certificate for the PatternVault Etsy shop.

1990s Anna Sui dress pattern Vogue 1619 detail

Image via PatternVault on Etsy.

To enter, leave a comment with your answer to the question: Of the designers who have licensed (or otherwise authorized) sewing patterns, which one is your favourite?

The giveaway closes Sunday, July 17th at midnight EDT. The winner will be chosen at random and announced on Monday, July 18th. Good luck!

Lagerfeld suit pattern Vogue 1719 detail w/ Kristen McMenamy

Image via PatternVault on Etsy.

Fifth Anniversary Sale!

May 28, 2016 § Leave a comment

Yves Saint Laurent Fall 1978 haute couture - Vogue 2183

Yves Saint Laurent haute couture in Vogue Patterns, May/June 1979. Photo: Arthur Elgort. Image via PatternVault on Etsy.

To celebrate the five-year anniversary of my Etsy shop, I’m having a sale: 30% off everything, including new items like rare 1920s Vogue patterns.

1920s evening dress pattern Vogue 9943 (1929)

Image via PatternVault on Etsy.

To receive the discount, use the coupon code YEARTHEFIFTH. The sale runs from today, May 28th, until midnight EDT on Friday, June 3rd. Your purchase helps support the research on this blog.

Happy shopping!

1960 bathing suit + skirt pattern Vogue 9995

Image via PatternVault on Etsy.

McCall Fashions for January 1918

February 11, 2016 § 4 Comments

Illustration of two women skating on the cover of a McCall Pattern Company news leaflet, winter 1918 (McCall 8125, 8130, and 8121)

McCall Fashions, January 1918.

Now that the temperature has dropped, I wanted to share a near-antique McCall News from winter 1917-18.

The cover illustration shows two women skating on a frozen lake. The fur-trimmed dress on the left is McCall 8125, with ‘aviation cap’ McCall 8130; the dress on the right is McCall 8121.

Inside the leaflet are some interesting patterns for war work. You may recognize overall suit McCall 7860 from my Great War post. Here we see the sleeveless view worn over a blouse:

World War 1 McCall 7860 overall suit pattern in McCall Fashions leaflet

McCall 7860 overall suit in McCall Fashions, January 1918.

‘The Conservation Uniform,’ McCall 7970, is a dress apron designated “Official Food Conservation Uniform; for the use of women signing the Conservation Pledge of the Food Commission.” (Often called a Hoover apron—for more, see witness2fashion’s post.) The cap and cuffs were included in the pattern:

World War 1 dress apron / conservation uniform pattern McCall 7970 in McCall Fashions leaflet

The Conservation Uniform: McCall 7970 dress apron in McCall Fashions, January 1918.

The ‘aviation cap’ from the cover is shown with McCall 7897, a ladies’ military dress with optional cape:

World War 1 patterns: Military dress McCall 7895 and aviation cap McCall 8130 in McCall Fashions leaflet

Military dress McCall 7895 and aviation cap McCall 8130 in McCall Fashions, January 1918.

Butterick Fashion News, February 1939

February 3, 2016 § 4 Comments

1930s sailing-themed illustration of Butterick 8245 (dress + shorts) on the cover of Butterick Fashion News

Butterick 8245 on the cover of Butterick Fashion News, February 1939.

It’s unseasonably warm here in Toronto, so instead of my planned wintry ephemera, here’s a resort-themed cover from the late 1930s.

Although it’s a winter issue, the February 1939 Butterick Fashion News shows a woman leaning off the rigging of a yacht. The pattern is Butterick 8245, a short-sleeved sports dress with matching shorts.

This is an English copy, from the John Lewis flagship on Oxford Street. On the back cover, the caption reads, “When your dirndl skirt blows wide open to the wind, let your admiring public see under it matching, brief new ‘baby shorts!’ Your shirt wears initials on its pocket and may have either the collarless or convertible neckline.” The pattern seems to call specifically for striped fabric:

Back cover of Butterick Fashion News, February 1939.

“Wear ‘baby shorts’ under your play dress… See our cruise girl on the cover.” Back cover of Butterick Fashion News, February 1939.

The Look of Courrèges

January 29, 2016 § 10 Comments

Courrèges sunglasses - Simone D'Aillencourt photographed by Richard Avedon, 1965

Courrèges glasses, February 1965. Photo: Richard Avedon. Model: Simone D’Aillencourt. Image via the Richard Avedon Foundation.

André Courrèges died early this month. He was 92. (See WWD, “André Courrèges: Space Age Couturier,” or Vanessa Friedman’s obituary for The New York Times.)

1960s Vogue cover - Astrid Heeren in a white Courrèges bonnet photographed by Irving Penn

Courrèges hat, Vogue, November 15, 1964. Photo: Irving Penn. Model: Astrid Heeren. Image via Vogue.com.

Born in Pau, France, André Courrèges (1923-2016) initially became an engineer at his father’s behest. He changed careers after the Second World War, spending ten years at Balenciaga and founding his own couture house in 1961. His silver and white, spring 1964 “Space Age” collection made the Courrèges name with its futuristic, body-conscious, practical designs; a May, 1965 profile in Life magazine hailed him as “The Lord of the Space Ladies.” (See Patricia Peterson, “Courrèges Stresses Modern Look” [Spring 1964] and “Courrèges Is Star of Best Show Seen So Far” [Fall 1964]; on those otherworldly sunglasses, which reference Inuit snow-goggles, see FIDM’s note.) He retired in 1995.

1960s Vogue Paris cover featuring Maggie Eckhardt in a Courrèges ensemble

Courrèges ensemble, Vogue Paris, March 1965. Model: Maggie Eckhardt. Image via Pinterest.

In North America, licensed copies and other versions of Courrèges’ work were more common than couture originals. In the summer of 1965, McCall’s released nine patterns adapted from Courrèges. Six of these were photographed by Edward Pfizenmaier for “The Look of Courrèges,” an editorial in the Fall 1965 home catalogue. On the left is coat pattern McCall’s 7938; on the right, ensemble and dress patterns McCall’s 7932 and McCall’s 7918 (click to enlarge):

1960s Courrèges-look patterns McCall's 7938, 7932, and 7918 photographed by Edward Pfizenmaier for McCall's Pattern Fashions

“Precision… Proportion… Perfection! This is the Look of Courrèges,” McCall’s Pattern Fashions & Home Decorating, Fall-Winter 1965-66. Photos: Edward Pfizenmaier.

Here, on the left, jumper and blouse pattern McCall’s 7914; on the right, skirt suit McCall’s 7936 and jumper McCall’s 7940, made in a special Carletex fabric described as the “perfect medium for the ‘go-go’ look: washable cotton with the look and texture of leather” (all boots by Golo and Capezio):

1960s Courrèges-look patterns McCall's 7914, 7936, and 7923 photographed by Edward Pfizenmaier for McCall's Pattern Fashions

“This is the Look of Courrèges.” McCall’s Pattern Fashions & Home Decorating, Fall-Winter 1965-66. Photos: Edward Pfizenmaier.

This photo portfolio was followed by an illustrated Seventeen feature showing three more Courrèges-look patterns: jumper ensemble McCall’s 7903, dress McCall’s 7923, and hooded poncho McCall’s 7884. The textile credits are interesting: the jumper is shown in houndstooth Crompton corduroy; the dress in Burlington Dacron-cotton twill*; and the hooded poncho “in shiny make-believe black patent that’s actually vinyl-coated cotton by Landau”:

McCall's Pattern Fashions & Home Decorating, Fall-Winter 1965-66

Seventeen Magazine Seconds the Courrèges Look.” McCall’s Pattern Fashions & Home Decorating, Fall-Winter 1965-66.

A “Courrèges look” pattern also appears in the catalogue’s front pages, in a Crompton Corduroy ad that pairs McCall’s 7923 with op art by the late Marcel Barbeau:

"Crompton Corduroy just acts rich" - 1960s Crompton Corduroy advert featuring Marcel Barbeau art and a McCall's pattern

Crompton Corduroy advertisement featuring McCall’s 7923 after Courrèges, 1965.

As the catalogue reminds readers, McCall’s 7923 was also photographed for the cover of Seventeen magazine. The cover model for the “summer party issue” is Jennifer O’Neill, who would go on to star in David Cronenberg’s Scanners (1981); the matching hat seems to be an Adolfo version of a Courrèges original (see Sotheby’s and the Costume Institute):

1960s party issue cover of Seventeen magazine featuring Jennifer O'Neill in McCall's 7923 after Courrèges

McCall’s 7923 after Courrèges on the cover of Seventeen, July 1965. Model: Jennifer O’Neill. Image via eBay.

Inside, a McCall’s editorial shows popular teen model Colleen Corby photographed by Carmen Schiavone; here she wears McCall’s 7902 (far left) and McCall’s 7903 and 7884 after Courrèges (Adolfo II hats):

7902, 7903, 7884. Seventeen Jul 1965 via eBay

7902, 7903, 7884. Seventeen, July 1965. Model: Colleen Corby. Photos: Carmen Schiavone. Image via eBay.

Corby’s version of the McCall’s 7884 hooded poncho is shown in tomato red:

Seventeen Jul1965a

McCall’s after Courrèges in Seventeen, July 1965. Model: Colleen Corby. Photos: Carmen Schiavone. Image via eBay.

Here’s a look at McCall’s Courrèges-look patterns. McCall’s 7884 includes a sleeveless dress with low-slung, drawstring belt and an ultra-mod poncho with separate hood (available in the shop):

1960s poncho, hood, and dress pattern after Courrèges - McCall's 7884

McCall’s 7884 after Courrèges (1965) Image via PatternVault on Etsy.

In addition to a U-neck jumper and pleated skirt, McCall’s 7903 also includes a blouse with optional trompe-l’oeil collar and cuffs (available in the shop):

1960s jumper, skirt, and blouse pattern after Courrèges - McCall's 7903

McCall’s 7903 after Courrèges (1965) Image via PatternVault on Etsy.

McCall’s 7914 is a pattern for a dress or jumper, blouse, and skirt. The jumper’s welt seams could be topstitched in contrasting thread to match the blouse::

1960s dress/jumper, blouse and skirt pattern after Courrèges - McCall's 7914

McCall’s 7914 after Courrèges (1965) Image via the Vintage Pattern Wiki.

McCall’s 7918 is a dress with optional collar and sleeves cut in one with the yoke. Skinny belt included in the pattern:

1960s dress pattern after Courrèges - McCall's 7918

McCall’s 7918 after Courrèges (1965) Image via Etsy.

McCall’s 7923, the dress from the Seventeen cover and the Crompton Corduroy ad, could be made sleeveless, as a jumper, and came with a blouse with zippers at the sleeves and back. The pattern also included the low-slung skinny belt and carriers (available in the shop):

1960s dress or jumper and blouse pattern after Courrèges - McCall's 7923

McCall’s 7923 after Courrèges (1965) Image via PatternVault on Etsy.

Perhaps the rarest of these patterns, McCall’s 7932 is a short-sleeved top and skirt ensemble:

1960s top and skirt pattern after Courèges - McCall's 7932

McCall’s 7932 after Courrèges (1965) Image via Etsy.

McCall’s 7936 is a short-sleeved blouse and skirt suit with Courrèges’ characteristic, stand-away collar (available in 2 sizes in the shop):

1960s skirt suit and blouse pattern after Courrèges - McCall's 7936

McCall’s 7936 after Courrèges (1965) Image via PatternVault on Etsy.

McCall’s Courrèges-look double-breasted coat, McCall’s 7938, has welt pocket flaps and a martingale and loose panel in back, with all edges accented by contrast binding. The pattern also includes a skirt suit and blouse (available in 2 sizes in the shop):

1960s coat, suit, and blouse pattern after Courrèges - McCall's 7938

McCall’s 7938 after Courrèges (1965) Image via PatternVault on Etsy.

Finally, McCall’s 7940 is a pattern for a high-waisted dress or jumper, short-sleeved blouse, and double-breasted jacket with standing collar (available in the shop):

1960s dress or jumper, blouse and jacket pattern after Courrèges - McCall's 7940

McCall’s 7940 after Courrèges (1965) Image via PatternVault on Etsy.

André Courrèges’ futuristic style, high hemlines, and fresh trouser looks had made him a hit with the youthquake set. In a nod to this market, the illustrations show kitten heels and go-go boots, and the three patterns shown in Seventeen magazine have the text, “SEVENTEEN says: ‘It’s Young Fashion!'” Most of the Courrèges-look patterns were available in teen and junior sizes; one (M7923) was not available in misses’ sizes at all. (Of the two patterns in misses’ sizes only, M7938 and M7940, the former was featured in McCall’s magazine, though I’m not sure which issue.) It’s surprising that the patterns include no pantsuits: Courrèges was a great proponent of pants for the woman of the future.

I’ll close with some William Klein photos of Courrèges for Vogue magazine (visit Youthquakers for the full editorial):

Vogue1Mar1965_C1

Courrèges in Vogue, March 1, 1965. Photos: William Klein. Image via Youthquakers.

Vogue1Mar1965_C2

Courrèges in Vogue, March 1, 1965. Photos: William Klein. Image via Youthquakers.

* Dacron was known by the name Terylene in the U.K.

Hat Trick!

January 13, 2016 § 12 Comments

It’s official…

Image via Vogue Patterns magazine on Facebook.

…this month marks the third time I’ve been featured in Vogue Patterns magazine. I’m the Star Blogger in the current issue, for February/March 2016.

Sarah Sheehan / PatternVault press coverage in Vogue Patterns magazine, 2011 - 2016

Thanks to Daryl Brower for the lovely profile. The issue is on newsstands now; you can see a digital preview here.

Update: see the Press section for the full article.

Zandra Rhodes pattern V1491 on the cover of Vogue Patterns magazine, 2016 spring preview issue

Vogue Patterns, February/March 2016.

New Year, Vintage You

January 11, 2016 § 5 Comments

Vogue 2321 illustrated on the back cover of Vogue Patterns catalogue, Sept/Oct 1999

Vogue Patterns catalogue back, September/October 1999. Image via eBay.

Happy New Year! Vintage reissues give a taste of the pleasures of sewing vintage, without the bidding wars and grading. Here is an overview—with rarely seen archival images—of the contemporary vintage pattern lines from Vogue, Butterick, and McCall’s. (Simplicity could not be reached for comment.)

Simplicity 1777 on the cover of the Simplicity catalogue, Early Autumn 2012

Simplicity 1777 on the cover of the Simplicity catalogue, Early Autumn 2012. Image via eBay.

Vintage Vogue

Launched in time for Holiday 1998, Vogue Patterns’ Vintage Vogue line provides true reproductions of vintage patterns borrowed from private collectors. (See my earlier post and discussion, How Do You Take Your Vintage Vogue? or get the details on the Vintage Vogue Search.) Alas, the terms of the old licensing agreements mean that Vogue can’t reissue designer patterns.

Deco evening dress pattern Vogue 2241 remains a favourite; I recently came across a version at Toronto’s Spadina Museum. I found an illustration of the original, Vogue S-3543, in a Vogue Patterns news leaflet from December, 1931. The description reads, “Here is a frock that expresses the newest movement of the mode, its originality and charm. It has a slender moulded look from the décolletage to the circular panels that trail slightly on the ground”:

1930s Vogue Patterns1Dec1931

Vogue S-3543 and Vogue 5849 in Vogue Patterns, December 1, 1931.

Butterick donated the original to the Commercial Pattern Archive:

At CoPA; donated by Butterick Archives. Original B36, hip 41, 1931.

Vogue S-3543 (1931) Image via the Commercial Pattern Archive, URI collection. For research purposes only.

Retro Butterick and McCall’s Archive Collection

Both Retro Butterick and McCall’s Archive Collection patterns are recreated and sometimes adapted from archival materials, not the original patterns. With archival images, sticklers for accuracy can restore these adaptations to the original vintage design.

Early Retro Butterick pattern B6408 is based on Butterick 4391, a “Quick and Easy” late 1940s design for an evening gown with hooded scarf:

Quick and Easy 1940s evening dress and hooded scarf pattern - Butterick 4391

Butterick 4391 (1948) Image via the Vintage Pattern Wiki.

McCall’s introduced The Archive Collection for Early Fall, 2014. The recent 1920s coat pattern, M7259, is based on McCall 5057, a 1927 design by Agnès:

1920s coat pattern illustration - McCall 5057 (M7259)

McCall 5057 (1927)

1920s Agnès coat pattern illustration - McCall 5057

McCall 5057 by Agnès in McCall Quarterly, Winter 1927-28.

The Archive Collection’s Deco evening dress, M7154, is based on a design from spring, 1930: McCall 6057. An original copy sold on eBay in June, 2014 for over $800 US.

1930 evening gown pattern illustration - McCall 6057 (M5154)

Catalogue illustration of McCall 6057, 1930. Image via PatternVault on Etsy.

The McCall 6057 gown is a couture adaptation: the design is after Patou. Here is the description from McCall’s magazine: “The Patou silhouette is beautifully exemplified in a formal evening gown which has curved bands at the neckline and hipline, a short bolero and inserted panels lengthening the skirt”:

No. 6057. The Patou silhouette is beautifully exemplified in a formal evening gown which has curved bands at the neckline and hipline, a short bolero and inserted panels lengthening the skirt.

No. 6057 after Patou, McCall’s, April 1930. Illustration: Lebrun.

For more on the McCall Pattern Company’s vintage lines, see We Sew Retro’s interview.

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