Mary Quant: Butterick Patterns

Tania Mallet wears Mary Quant and James Wedge on the cover of British Vogue, October 1, 1963
Tania Mallet wears Mary Quant (hat by James Wedge) on the cover of British Vogue, October 1, 1963. Photo: Brian Duffy. Image: eBay.

Nothing says Swinging London like Mary Quant. The pioneer of the Chelsea Look will receive a major retrospective at the Victoria and Albert Museum in 2019. (An earlier exhibit, Manchester Art Gallery’s Mary Quant: Fashion Icon, had to close early due to conservation issues.)

Design for a cowl neck minidress with mustard yellow tights by Mary Quant, about 1967, London. Museum no. E.525-1975. © Victoria and Albert Museum, London
Mary Quant sketch, ca. 1967. Image: V&A.

The V&A is seeking vintage Quant for the show, including garments — or even photos of garments — made with Mary Quant patterns. See here for more details, or email the curators at maryquant@vam.ac.uk. Update: submissions are now closed.

Ensemble of bolero waistcoat and skirt, Mary Quant, about 1964. Museum no. T.34-2013. © Victoria and Albert Museum, London
Celia Hammond and Jean Shrimpton in Mary Quant, ca. 1964. Photo: John French. Image: V&A.
Mary Quant London - Made in England for Lord & Taylor 100% PVC label at the Costume Institute
Image: Metropolitan Museum of Art.

Butterick licensed Mary Quant patterns from the mid-’60s to the early ’70s. (See my Mad Men-era post.)

Mary Quant pantdress pattern 4779 in the Butterick retail catalog, November 1969
Right: Mary Quant pantdress pattern 4779 in the Butterick retail catalogue, November 1969. Image: Etsy.

For knitters, there were also ultra-mod knitting patterns. Some of these vintage booklets are available as official reissues, like these ones from Mary Maxim. (More on Ravelry.)

1960s Patons Courtelle knitting patterns by Mary Quant
1960s Patons Courtelle knitting patterns by Mary Quant. Images: Mary Maxim.

Mary Quant and her husband were profiled in Life magazine as early as 1960. (View story here.)

Mary Quant and Alexander Plunkett-Greene photographed on Park Avenue by Ken Heyman for Life magazine, 1960
Mary Quant and Alexander Plunket Greene on Park Avenue, LIFE, December 5, 1960. Photo: Ken Heyman. Image: LIFE archive.

For his 1963 Life feature on the Chelsea Look, Norman Parkinson photographed Melanie Hampshire and Jill Kennington in these Mary Quant dresses:

Melanie Hampshire and Jill Kennington photographed by Norman Parksinson in Mary Quant's Bank of England and Eton striped wool dresses, LIFE magazine, 1963
Melanie Hampshire and Jill Kennington in Mary Quant’s Bank of England and Eton dresses, LIFE, October 18, 1963. Photo: Norman Parkinson. Image: Iconic Images.

Butterick released its first Mary Quant patterns in fall, 1964. Here’s Celia Hammond on the cover of the retail catalogue:

Butterick catalogue cover showing 3288 by Mary Quant - October 1964
Butterick 3288 by Mary Quant. Butterick catalogue, October 1964. Photo: Terence Donovan. Model: Celia Hammond. Image: eBay.

The Butterick Home Catalog hailed Quant as the originator of the Chelsea Look.

London: Mary Quant. A new group of Butterick designs by the originator of the Chelsea Look and winner o the International Fashion Award for Great Britain. Butterick Fall 1964 Quant
Mary Quant in the Butterick Home Catalog, Fall 1964.

The earliest Mary Quant patterns pre-date the Young Designer line. This dress pattern even includes the rosette:

1960s Mary Quant dress pattern Butterick 3499
Butterick 3499 by Mary Quant (1965) Image: PatternVault shop.

British copies of this dress pattern say “featured in Queen magazine.” Jill Kennington wore this and other Butterick Young Designers in what was billed as “The Queen’s first ever make-it-yourself fashion.”

1960s Mary Quant dress pattern Butterick 3716
Butterick 3716 by Mary Quant (ca. 1965)
1960s Jean Muir of Jane & Jane and Mary Quant dress patterns Butterick 3722, 3707, 3716
“How to be a self made sensation.” Right, Jill Kennington in Butterick 3716 by Mary Quant. Queen magazine, August 11, 1965. Image: eBay.

Here Moyra Swan models a mod scooter dress. Suggested fabrics include linen, jersey, lightweight wool, and knits.

1960s Mary Quant dress pattern Butterick 4578
Butterick 4578 by Mary Quant (ca. 1967) Image: PatternVault shop.

This jumpsuit or playsuit came with a matching mini skirt — “the latest put-togethers”:

Butterick 5404 by Mary Quant (1969) Image: Etsy.

What to wear with a Mary Quant mini dress? Why, go-go boots, of course:

1960s Mary Quant dress pattern Butterick 5475
Butterick 5475 by Mary Quant (1969)

By 1970, a Quant jumpsuit was more fluid, with a pointed collar; this pattern also includes a maxi-length cardigan. The catalogue gives a better view of the inflatable chair:

1970s Mary Quant jumpsuit and cardigan pattern Butterick 5857
Butterick 5857 by Mary Quant (1970) Image: Etsy.
Mary Quant's Butterick 5857 jumpsuit in the Fall 1970 catalogue
Mary Quant’s Butterick 5857 jumpsuit in the Fall 1970 catalogue. Image: tumblr.

Mary Quant in a more romantic mode means a sheer tunic worn with knickers. View B is a maxi dress.

1970s Mary Quant pattern Butterick 6256
Butterick 6256 by Mary Quant (ca. 1971)

After 1971 or so, Butterick Young Designer patterns had illustrations, not photos. This Mary Quant dress dates to circa early ’73.

1970s Mary Quant dress pattern Butterick 6916
Butterick 6916 by Mary Quant (ca. 1973) Image: Etsy.

Have you made anything from a Mary Quant pattern?

Maren Greve in Butterick 4128 by Mary Quant, 1966
Butterick 4128 by Mary Quant, Butterick catalogue, October 1966. Model: Maren Greve. Image: Instagram.

Ralph Lauren: 50 Years

Linda Evangelista in Ralph Lauren, Vogue, September 1991
Linda Evangelista in Ralph Lauren, Vogue, September 1991. Photo: Arthur Elgort. Editor: Grace Coddington. Image: TFS.

Tonight at New York Fashion Week, Ralph Lauren celebrates his company’s 50th anniversary. Here’s a look at highlights of Ralph Lauren patterns from the ’70s to the ’90s.

Ralph Lauren: 50 Years (Rizzoli book)
Ralph Lauren: 50 Years (Rizzoli, 2018) Image: Ralph Lauren

Ralph Lauren started out in menswear, and Vogue Patterns’ first licensing with the brand was for men’s designs. The company released its first Polo by Ralph Lauren patterns in the summer of 1975.

1970s Polo Ralph Lauren men's patterns Vogue 1237 and 1238 spring 1975 photographed by Steve Horn
Vogue 1237 and 1238 by Polo Ralph Lauren in Vogue Patterns, May/June 1975. Photos: Steve Horn. Image: Make Mine Vogue.

That’s Polo Ralph Lauren on the right in Vogue Patterns’ American Bicentennial issue:

America the Beautifuls 1976
America the Beautifuls. Vogue Patterns, January/February 1976. Image: Etsy.

This Polo trench is classic for any gender:

1970s Polo Ralph Lauren menswear pattern Vogue 1581
Vogue 1581 by Polo by Ralph Lauren (ca. 1977)

Vogue’s licensing of Ralph Lauren women’s wear began in 1979. The earliest Ralph Lauren women’s patterns are for Annie Hall and Western looks like those shown in his Fall 1981 Santa Fe collection—prairie skirts, fringe, and serapes worn with cowboy boots and concho belts.

Clotilde in Ralph Lauren’s Fall 1981 ad campaign. Photo: Bruce Weber. Image: Ralph Lauren.
1981 Santa Fe Ralph Lauren dress pattern Vogue 2881
Vogue 2881 by Ralph Lauren (ca. 1981) Image: eBay.

Ralph Lauren’s Spring 1984 Safari collection is said to have been inspired by Out of Africa, perhaps with a dash of Picnic at Hanging Rock.

Clotilde in Ralph Lauren’s Spring 1984 ad campaign. Photo: Bruce Weber. Image: Pinterest.
Brooke Shields in Ralph Lauren / Ralph Lauren for Hat Attack, Vogue, May 1984
Brooke Shields in Ralph Lauren / Ralph Lauren for Hat Attack, Vogue, May 1984. Photo: Richard Avedon. Image: Pinterest.
Vogue 1547 by Ralph Lauren (1985) Image: Etsy.
Ariane Koizumi photographed by Elisabeth Novick in Vogue 1547 by Ralph Lauren, 1985
Ariane Koizumi in Vogue 1547 by Ralph Lauren, Vogue, May 1985. Photo: Elisabeth Novick. Image: TFS.

Late ’80s Vogue Career designs by Ralph Lauren feature British model Saffron Aldridge, then the face of the brand.

1980s Ralph Lauren career romper or dress pattern Vogue 2255 feat. Saffron Aldridge
Vogue 2255 by Ralph Lauren (1989) Image: Etsy.

Tartan was one of the main takeaways from Ralph Lauren’s Fall 1991 collection. (As L’Officiel observed, “For Ralph Lauren, tartan isn’t a fashion, it’s a lifestyle.”) Vogue released two patterns from this collection, a dress and trouser ensemble.

1990s Ralph Lauren pattern Vogue 2780
Vogue 2780 by Ralph Lauren (1991)
Vogue 2782 by Ralph Lauren (1991) Image: eBay.

Although the envelope for the dress shows it in solid red, the tartan looks had pride of place on the holiday covers, both Vogue Patterns Magazine and the December catalogue.

VPM NovDec1991 Great Scot! Ralph Lauren embraces the youthful spirit of tartans to balance the bold shape of a fit and flare jacket. Wear it with his elegant slim pant to create the season’s perfect ensemble
Cathy Fedoruk in Ralph Lauren, Vogue Patterns, November/December 1991. Photo: Christopher Micaud. Image: Etsy.
Vogue 2782 by Ralph Lauren, Vogue Patterns catalogue, December 1991
Ralph Lauren dress on the cover of the Vogue Patterns catalogue, December 1991. Image: Etsy.

The tartan pieces had already been promoted that same season in the Fall ’91 advertising campaign and a Grace Coddington / Linda Evangelista cover and editorial (“A Shot of Scotch”) in Vogue’s September issue.

Ralph Lauren ad campaign, Fall 1991. Model: Kim Nye. Image: Pinterest.
“A Shot of Scotch,” September 1991. Photo: Arthur Elgort. Editor: Grace Coddington. Image: Pinterest.

Some later covers showing Ralph Lauren in a less WASP-y mode:

Eva Green in Ralph Lauren photographed for L'Officiel by Satoshi Saïkusa, 2011
Eva Green in Ralph Lauren, L’Officiel, Dec/Jan 2011-2012. Photo: Satoshi Saïkusa. Editor: Monica Pillosio.
Rooney Mara in Ralph Lauren FW 2011
Rooney Mara in Ralph Lauren, Vogue, November 2011. Photo: Mert Alas and Marcus Piggott. Editor: Tonne Goodman.

Free Designer Pattern: Callot Soeurs Pyjamas

Callot Soeurs lounging pyjamas, ca. 1913
Callot Soeurs lounging pyjamas, ca. 1913. Image: LACMA.

This week, a free couture pattern from Callot Soeurs.

Callot Soeurs was one of the old couture houses of Belle Époque Paris, founded in 1895 by the four Callot sisters. Not many Callot Soeurs garments survive, and the house is best remembered for its role in the early career of Madeleine Vionnet. But in 2015, the New Yorker published an article on a collection of Callot Soeurs dresses found stored in Villa La Pietra, a Florentine villa that was once home to American heiress Hortense Mitchell Acton. (See Jessamyn Hatcher, “Twenty-One Dresses.”) Click the image below to see the gallery of Acton’s Callot Soeurs gowns.

Callot Soeurs label inside one of Hortense Mitchell Acton's commissions found at Villa La Pietra, Florence. Photo: Pari Dukovic
Callot Soeurs label inside one of Hortense Mitchell Acton’s commissions found at Villa La Pietra, Florence. Photo: Pari Dukovic. Image: The New Yorker.

LACMA’s Callot Soeurs pyjama ensemble includes a delicate top and harem pants—a radical element of the new women’s silhouette. (See my sarouel post here.)

Here are the museum notes:

This thoughtfully crafted hand-sewn and machine-stitched lounging pajama was made bifurcated by the attachment of the skirt length from the center front of the waist to the center back through the legs. Vertical side-front seams of the skirt were sewn with openings for the feet to create a stylized harem pant. The silk charmeuse skirt draped and outlined each leg while silk tassels at the foot openings would have drawn attention to the wearer’s ankles as she walked. A bifurcated garment of any style during the early 1900s was a provocative fashion that challenged ideas about established gender-appropriate dress.

Callot Soeurs lounging pyjamas, ca. 1913
Detail, Callot Soeurs lounging pyjamas, ca. 1913. Image: LACMA.
Callot Soeurs lounging pyjamas; silk satin embellished shoes, London, England, ca. 1913
Detail, Callot Soeurs lounging pyjamas, ca. 1913. Image: LACMA.
Callot Soeurs sketch by Thomas John Bernard
Callot Soeurs sketch by Thomas John Bernard. Image: LACMA.

Download the pattern here.

Note: Gridded pattern. Does not include seam allowance.

Back waist length: 52 3/8″ (133 cm)

Notions: 10 spherical buttons, 4 5″ (12.7 cm) tassels, cord, 1/2″ (1.3 cm) bias tape, 3/4″ (1.9 cm) trim, ribbon for plackets, hooks and eyes.

For more historical patterns, see the LACMA Costume and Textile Pattern Project.

Gnyuki Torimaru (Yuki): Style Patterns

Diana, Princess of Wales, wears Yuki to a banquet hosted by Emperor Hirohito in May, 1986
Diana, Princess of Wales, wears Yuki to a banquet hosted by Emperor Hirohito in May, 1986. Image: Pinterest.

Gnyuki Torimaru, or Yuki, is most famous for dressing Princess Diana on her 1986 state visit to Japan. But his licensed sewing patterns date to the year before.

Born in Miyazaki Prefecture, Japan, Gnyuki Torimaru (b. 1937) studied architecture in Chicago before settling in London, where he attended the London College of Fashion. He launched his own label, Yuki, in 1972, after stints at Norman Hartnell in London and Pierre Cardin in Paris. (For more, see Suzanne Kampner, “Out Goes Majolica, In Goes Nothing.”)

Yuki London label ca. 1986
Image: Vintage Fashion Guild.

Visitors to the Boston Museum of Fine Art can see his blue, pleated gown and other designs in the museum’s extensive Yuki collection.

Blue gown with beaded panels by Gnyuki Torimaru (Yuki)
Gown by Gnyuki Torimaru. Image: Boston Museum of Fine Art.

Torimaru made his name in the 1970s with his draped jersey gowns. Jerry Hall’s cream Yuki gown, seen on the cover of British Vogue and in Barry Lategan’s editorial, “Dare the Ritz,” has a hem that doubles back as a hood. The Boston Museum of Fine Art has a silk version; model-turned-actor Gayle Hunnicutt donated her carnation version to the V&A.

Jerry Hall wears Yuki on the cover of British Vogue, July 1976. Photo: Barry Lategan
Jerry Hall wears Yuki on the cover of British Vogue, July 1976. Photo: Barry Lategan. Image: Pinterest.

Hunnicutt wore two Yuki pieces in her 1973 British Vogue editorial. The second, low-backed gown is carnation jersey, cut in one piece. She later wore it to a ball at Windsor Castle.

Gayle Hunnicutt in Yuki, British Vogue, October 1973. Photo: Henry Clarke
Gayle Hunnicutt in Yuki, British Vogue, October 1973. Photo: Henry Clarke. Image: Pinterest.
VogueUK 1Oct 1973Yuki
Gayle Hunnicutt in Yuki, British Vogue, October 1973. Photo: Henry Clarke. Image: Youthquakers.

Yuki also designed the costumes for Frank D. Gilroy’s romantic comedy Once in Paris… (1978), which starred his client, Hunnicutt.

Embed from Getty Images

Style Patterns’ earliest designer series includes two Yuki designs. Both dresses, one a voluminous one size fits all, showcase his trademark draping.

1980s Yuki dress pattern Style 4489
Style 4489 by Yuki (1985)

Misses’ Dress in Two Lengths: Dress is gathered from yoke. Draped sleeves are raglan. Opening is button loops. All edges are topstitched. Suggested fabrics—Fine silk or synthetic jersey, lightweight silk types, lightweight crepe types, crepe de chine, georgette. One size.

1980s Yuki dress pattern Style 4490
Style 4490 by Yuki (1985)

Misses’ Dress in Two Lengths: Dress has fitted under-bodice with draped front and back, which is gathered on padded shoulder and forms fluted sleeve. Skirt is slim with centre back split on full length version. Suggested fabrics—Fine silk or synthetic jersey, lightweight silk types, crepe types, crepe de chine.

Click the Style Patterns tag for more British designer patterns.

Yuki gown featured in Ballgowns: British Glamour Since 1950
Yuki gown featured in Ballgowns: British Glamour Since 1950 (V&A, 2012) Photo: David Hughes. Image: The Cut.

Pertegaz 1918-2018

Pertegaz (Centro de Arte Reina Sofía, 2004) Model: Laura Ponte. Photo: Antoni Bernad
Pertegaz (Centro de Arte Reina Sofía, 2004) Model: Laura Ponte. Photo: Antoni Bernad. Image: The Cary Collection.

Manuel Pertegaz was born on this day in 1918. Paco Peralta asked me to contribute to his post for the designer’s centenary; see it here.

PERTEGAZ biography - Vogue 2375 envelope flap

Suzy Parker wearing a bow-tied coat by Pertegaz at the Villa-Rose restaurant in Madrid
Suzy Parker wearing a coat by Pertegaz, Vogue, March 15, 1954. Photo: Henry Clarke. Image: Condé Nast.
Iberia flight uniform by Manuel Pertegaz, 1968
Rosa Real, made-to-measure Iberia flight uniform by Manuel Pertegaz, 1968. Image: Iberia.
Model in the El Mirador de Lindaraja inside the Alhambra, Spain wearing a caftan gown
Moyra Swan wears a Pertegaz caftan gown in the Alhambra, Vogue, October, 1968. Photo: Henry Clarke. Image: Condé Nast.

In memoriam: Hubert de Givenchy

"Couture in Colour": Shalom Harlow in a velvet and organza gown from Hubert de Givenchy's final couture collection (FW 1995)
Shalom Harlow in a gown from Hubert de Givenchy’s final couture collection, British Vogue, October 1995. Photo: Nick Knight. Editor: Lucinda Chambers. Image: TFS.

Farewell to Hubert de Givenchy, truly one of the greats.

Read the couturier’s Vogue Paris obituary.

Paco Peralta: Vogue Patterns

Paco Peralta sketch for Vogue 1567 top and skirt pattern
Paco Peralta sketch for Vogue 1567 ©McCall’s/Paco Peralta.

Paco Peralta has seen some major milestones lately. Last fall, the Barcelona couturier became Vogue Patterns’ first Spanish designer in half a century, and this year his blog, BCN – UNIQUE Designer Patterns, is celebrating a decade online. (Like Toronto’s YYZ, BCN is both the airport code for Barcelona and shorthand for the city itself.)

The licensing deal brings a new audience to Peralta’s precision-cut designs. Peralta himself was already a pillar of the online sewing community, both for his fine sewing tutorials and as a purveyor of couture patterns, all hand-traced in his studio not far from Gaudí’s Sagrada Família basilica.

Born in Huesca, Aragon, Peralta studied at Barcelona’s Institut Català de la Moda before apprenticing in some of the city’s couture ateliers, who kept alive the traditions of Balenciaga and Rodríguez. He became interested in commercial patterns in the 1980s, when a friend gave him a copy of Vestidal; his first pattern purchase was a Vogue Individualist design by Issey Miyake.

1980s Issey Miyake coat pattern Vogue 1476 by Issey Miyake (1984)
Vogue 1476 by Issey Miyake (1984) Model: Ariane Koizumi. Image: Etsy.

Peralta may also be the world’s foremost collector of Yves Saint Laurent patterns, and his blog doubles as a window into this private archive. As regular readers of this blog will recognize, any high fashion sewing history owes much to his work.

Yves Saint Laurent Vogue patterns: Vogue 1557 Mondrian dress; Vogue 2598 suit 1971
Couture designs from Yves Saint Laurent’s Mondrian and Libération collections. Images: Etsy / Paco Peralta.

Vogue Patterns introduced Peralta with two designs in last year’s holiday issue. (Click to enlarge.)

Paco Peralta feature in Vogue Patterns magazine, Dec/Jan 2016-17
Introducing Paco Peralta, Vogue Patterns, December/January 2016-17. Photo (L): Eric Hason. Image: Issuu.

You can skip the buttonholes with this short-sleeved jacket: it has a midriff inset instead. For the original ensemble, Peralta used a double-sided Italian wool twill-crepe for the jacket, wool-cashmere for the trousers, and for the shirt, a sturdy Egyptian cotton.

Vogue 1526 by Paco Peralta
Vogue 1526 by Paco Peralta (2016) Photos: Eric Hason. Image: PatternVault shop.
Paco Peralta sketch for Vogue 1526
Paco Peralta sketch for Vogue 1526 ©McCall’s/Paco Peralta.

Peralta also used Italian satin-backed wool twill-crepe for his wrap skirt and coat-length jacket. The latter sports a tuxedo-style shawl collar, while the pussy-bow blouse, made in silk crepe de Chine, has French cuffs:

Vogue 1527 by Paco Peralta
Vogue 1527 by Paco Peralta (2016) Photos: Eric Hason. Image: PatternVault shop.
Paco Peralta sketch for Vogue 1527
Paco Peralta sketch for Vogue 1527 ©McCall’s/Paco Peralta.

This tunic and pants ensemble was the summer bestseller. The long version is a heavy linen, while the short, gaucho version is a lightweight silk/rayon. Both have silk organza insets.

Vogue 1550 by Paco Peralta
Vogue 1550 by Paco Peralta (2017) Photos: Tim Geaney.
Paco Peralta sketch for Vogue 1550
Paco Peralta sketch for Vogue 1550 ©McCall’s/Paco Peralta.

For the holiday season, mix and match with party separates: a dolman-sleeved top and winter-weight handkerchief skirt, shown in cotton knit and silk-viscose duchesse satin.

Vogue 1567 by Paco Peralta
Vogue 1567 by Paco Peralta (2017) Photo: Tim Geaney.
Image: McCall’s.

Coming soon: even more Paco Peralta designs exclusive to Vogue Patterns.

With thanks to my friend, Paco Peralta.
Tany's tartan V1567 by Paco Peralta with sew-in labels
Image: Tany’s Couture et Tricot.