Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine.
The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the caption reads, Fashions: Vogue Patterns.
Doesn’t Tiegs’ green dress look a lot like Emanuel Ungaro’s goddess gown?
The popular design was reissued in 2001 (as V7521).
A handful of ’70s Virginia Slims ads credit Vogue Patterns, most notably this Yves Saint Laurent couture pyjama, as worn by Beverly Johnson:
There were even promotional Virginia Slims sewing kits. This one contains FDR-made upholstery needles:
Click the Beverly Johnson ad to learn more about SRITA, Stanford’s tobacco advertising project.
3 thoughts on “Sewing and Smoking”
Sarah, you have a knack for spotting a designer’s outfit!
It’s easy to forget just how prevalent smoking was in the 1970’s…on airplanes, in restaurants, at work, after dinner parties, on tv. It seemed that more people smoked than didn’t (at least amongst my parent’s friends). Thanks for this nostalgic post.
We certainly have come along way! Now we have to put up with betting advertisements in their place…but they are not as stylish as these ones. Love your insights into the fashion & clothing world.
Thanks for this post, Sarah. I appreciate you naming the models and photographers to give context to my past visual memories. Joan