Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine.
The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the caption reads, Fashions: Vogue Patterns.
Doesn’t Tiegs’ green dress look a lot like Emanuel Ungaro’s goddess gown?
The popular design was reissued in 2001 (as V7521).
A handful of ’70s Virginia Slims ads credit Vogue Patterns, most notably this Yves Saint Laurent couture pyjama, as worn by Beverly Johnson:
There were even promotional Virginia Slims sewing kits. This one contains FDR-made upholstery needles:
Click the Beverly Johnson ad to learn more about SRITA, Stanford’s tobacco advertising project.
Finetti also showed a longer, front-zip version of V1587. Just trim down the A-line skirt and add a midriff panel:
This season’s backless showpiece is by Adam Andrascik for Laroche: a long-sleeved dress with front bodice drape and slim, layered skirt. Use a semi-sheer fabric for the full effect.
The original is textured silk georgette in a chartreuse-tinged shade of La La Land yellow.
Andrascik showed two takes on the backless V1589 dress. (A famously backless, ’70s Guy Laroche gown is a perennial inspiration for today’s Laroche designers. French actor Mireille Darc’s gown, worn in the 1972 comedy Le grand blond avec une chaussure noire, also informed Hilary Swank’s Oscar dress.) Here, the V1589 dress is seen backstage:
On a black, sleeveless version, bead chains dangled from silver appliques:
Judging from the pattern number, the second Laroche may have been delayed from Vogue’s spring release. From Marcel Marongiu, it’s a long-sleeved dress with contrast collar, cuffs, and curved contrast panels in front and back.
Revered American designer Claire McCardell was the inspiration for Marongiu’s last collection for Laroche. The V1577 dress was shown both long-sleeved and sleeveless:
As a grey and white coat dress, it swaps the button placket for jumbo exposed zippers:
Marongiu’s shift dress version, with giant paillettes, was featured in the Laroche advertising campaign by Steve Hiett. Hiett also photographed the V1589 dress for Spring ’17:
New from Rachel Comey: the Popcorn dress. The Comey staple is shown in Spring 2017’s seersucker.
The pullover dress works for both solids and prints—even print-mixing with contrast skirt inserts. The current version is black rayon.
In her Spring 2007 collection, presented at the Altman building during New York Fashion Week, Comey showed the dress both loose and belted.
A closer look reveals the print-mixing. There are only two prints here, with one, reminiscent of Biba’s famous banana print, in three colourways:
The Summer patterns include two lace looks from Rebecca Vallance: a cutout dress and the Dolce Vita jumpsuit. (There’s one dress left at the Outnet.) The Dolce Vita is a cropped, wide-leg jumpsuit tied with grosgrain ribbon:
The jumpsuit is from Rebecca Vallance Summer 2016.
Simplicity’s latest from Cynthia Rowley is a flounce-sleeved lace dress with two neckline variations. Choose from off the shoulder or scoop neck.
Rowley presented her Spring 2017 collection in a “feathered snow globe” at her West Village townhouse. (See WWD.) As photographed by frequent collaborator William Eadon, the S8599 dress is layered, maximalist-style, under an appliquéd satin smock:
The original dress had a contrast back bodice:
Seeing designers’ alternate looks for the Spring/Summer pattern designs, it’s striking how Vogue no longer provides variant views in their designer line, whereas for Simplicity, it’s built in to the business. But armed with reference photos, it’s easy to transform a design.
Have you seen the new designer patterns for Spring 2018?
Badgley Mischka are celebrating their fifth wedding anniversary this March, so it’s a treat to see their work on the cover of Vogue’s Spring lookbook. (Click their portrait for my 2013 Just Married post.)
The Spring collection also marks the return of Tracy Reese. (The Detroit native was last seen in Vogue Patterns in 2016.) The new Reese design is a dress with contrast yoke and sleeves—great for those matching sheer/opaque print combos:
Sew Today’s latest issue tipped us off to Reese’s comeback:
The dark floral was a signature print in her Fall 2016 collection, where it could be seen on dresses, sheer blouses, and a long, cuffed skirt:
Reese was inspired by Detroit for this collection, and she opened her presentation with a short film starring local model Catherine Nako:
The film stills are by Detroit-based cinematographer Ray Rushing.
Bonus: I published my Winter/Holiday post before the McCall’s Winter release, which included two Nicole Miller patterns. This asymmetrical top and flared trousers look to be from the Spring 2017 collection:
Miller’s Gladiator gown uses contrast binding to punctuate the classic goddess dress. (Still available in white from the designer’s retail site.)
Like fall’s V1561 jacket, the two Zandra Rhodes offerings are from the Fall 2016 collection, which was sponsored by Kraftangan Malaysia. (Kraftangan is Malay for ‘handicraft.’) As always with Rhodes’ work, the focus is on textiles, here on a double-sided fabric such as metallic jacquard:
Have you seen the new Fall patterns? I post the designer photos to the @PatternVault Twitter. From now on, they’ll also have a more permanent home here on the blog.
(Speaking of Twitter, I’ve started posting non-fashion tweets to a new, personal account: @DrSarahSheehan.)
Simplicity’s latest Cynthia Rowley pattern came out after the Summer 2017 release and branded for the company’s 90th anniversary celebrations. The pintuck ruffle dress was seen in short and maxi lengths in Rowley’s Resort 2016 collection.
The setting for William Eadon’s photos might look familiar from The Royal Tenenbaums: the grand staircase of Brooklyn’s Grand Prospect Hall was the location where Margot went out for ice cream.
Vogue’s new Guy Laroche pattern is an off-the-shoulder dress from the Spring 2016 collection, Adam Andrascik’s second for the house.
For a biker look—an Andrascik trademark—try it in leather with chain accents:
Or cut off below the waistband to make a jacket:
Rachel Comey fans are spoiled for choice with three new Rachel Comey patterns. Vogue’s Fall lookbook cover shows Comey’s Karloff coat in Pre-Fall 2016’s floral brocade. One of the coat’s earliest incarnations was in buffalo plaid with camel contrast:
Two of the Comey patterns are from the Fall 2016 collection—which will be familiar to those of you who follow Anne at Pretty Grievances.
V1556 is a raw-hemmed, sleeveless dress shown worn as a jumper. With sleeves it becomes the Cumberland dress.
The pleated, bishop-sleeved Bartram dress is pure sewist bait in silk jersey.
Update on shopping local: Thanks to everyone who’s provided me with updated information about designer royalties from pattern sales. Since publishing this post, I’ve learned that Simplicity pays royalties to all licensed designers, including on web sales.
For other brands: if you would like to know whether royalties are being paid for online sales of designer patterns, you could contact the companies directly for more information.
Dear HBO, Have you considered costume pattern licensing? With a new trailer for season 6, and season 5 out on DVD, here’s a look at completely official Game of Thrones sewing patterns sewing patterns inspired by Game of Thrones.
Costume designer Michele Clapton won three Emmys for her work on the first five seasons of Game of Thrones. Season 6 will see a new costume designer for the series: April Ferry, who designed the Emmy Award-winning costumes for HBO’s Rome (2005-2007)—which also starred Tobias Menzies, Indira Varma, and Ciarán Hinds. (Read a Costume Designers Guild bio here.)
Update: Michele Clapton returned as costume designer during season 6, winning two more Emmys for “The Winds of Winter” and season 7’s “Beyond the Wall.”
Given the two-way relationship between Game of Thrones’ costume design and fashion, the costumes are interesting even if you don’t watch the show. (Full disclosure: I’ve made more than a few Game of Thrones / A Song of Ice and Fire costumes, including S2 Daenerys, book Quaithe, and Lyanna Stark.)
In spring, 2014, McCall’s released patterns for the most popular women’s Game of Thrones costumes, Daenerys Targaryen and Cersei Lannister. Both M6940 and M6941 are available as printable downloads. (I made M6940 for my Lyanna Stark costume; preview here.)
Last month, the company launched a new Cosplay by McCall’s line with three patterns including a unisex Westerosi cloak, M2016, “for those for whom winter can’t come soon enough” (press release here). Their pattern for the cross-fastened cloak worn by the people of Westeros (including Jon Snow, Eddard Stark, and the Stark children at Winterfell) includes an optional fur capelet. There’s also a hooded version similar to Sansa Stark’s hooded cloak:
Simplicity’s Game of Thrones costume patterns emerge in full plumage, but quickly change colours to evade capture.
Andrea Schewe’s Game of Thrones adaptations for Simplicity also started appearing in 2014. Simplicity 1347 combines three Daenerys outfits—wedding dress, Dothraki Khaleesi, and Qarth court dress—with the elf Tauriel from The Hobbit: The Desolation of Smaug (2013). (Now out of print, but see S1010.)
Simplicity 1487 includes court dresses for Cersei Lannister and Sansa Stark. (Now out of print, but see S1009.)
Simplicity 1246 has costumes for Margaery Tyrell and Daenerys, specifically the split dress and cape she wears as leader of the Unsullied. (This version out of print, but see S1008.)
Simplicity 1137 includes two Sansa Stark costumes. Michele Clapton conceived both as showing Sansa’s own handiwork: the dress with flower-embellished neckline from season 1 and ‘Dark Sansa’ from the end of season 4. The necklace refers to Sansa’s needle—“a jewelry idea of [Arya’s sword] Needle.” (See Fashionista’s interview; for more on Game of Thrones’ embroidery see Elizabeth Snead’s article in The Hollywood Reporter and embroiderer Michele Carragher’s website.) Andrea Schewe has posted tips on making the feathered neckpiece. (Still in print with new envelope, S1137.)
Game of Thrones meets Star Wars in Simplicity 8074, a pattern for season 5’s Sand Snakes Obara and Nymeria with Rey from Star Wars: The Force Awakens (2015) (still S8074):
HBO is owned by Time Warner, which has existing pattern licensing for DC Comics. Do you think HBO should license Game of Thrones patterns? I’d be first in line for a King’s Landing halter dress or Varys’ kimono.
Update (June 2018):Game of Thrones and Star Wars meet again in S8718 — season 7 Arya Stark with Rey from Star Wars: The Last Jedi (2017):
Update (August 2018): evil queen Cersei and Dragonstone Dany were among Simplicity’s fall costume patterns:
And Burda’s new Renaissance costumes work for characters like Sansa Stark and Tyrion Lannister. Game of Thrones wedding, anyone?
Update (September 2018): Just in time for Halloween, McCall’s released Game of Thrones season 7 costume patterns for Dany, Arya, and mad queen Cersei. Winter is coming…