Inspired by Lost Horizon

August 3, 2018 § 2 Comments

Olivia Hussey in Lost Horizon (1973) Image: Pinterest.

Olivia Hussey has an autobiography out, reminding us of a legendary bomb: the musical Lost Horizon. Naturally, there was a pattern tie-in.

Ross Hunter’s Lost Horizon (1973) was adapted from James Hilton’s bestselling novel about Shangri-La, with costumes by the great Jean Louis.

Lost Horizon illustrated movie poster by Howard Terpning

Lost Horizon poster by Howard Terpning. Image: eBay.

There had been anotherĀ Lost Horizon, in the 1930s, but it didn’t have music by Burt Bacharach.

Lost Horizon original soundtrack on vinyl - music by Burt Bacharach, lyrics by Hal David

Lost Horizon original soundtrack LP. Image: eBay.

McCall’s released at least ten patterns in its Lost Horizon-inspired series. The film opened in March, but the patterns came out later in the year. Two Carefree and Extra-Carefree styles from the series in the Fall 1973 Carefree catalogue:

3739 and 3700

Lost Horizon-inspired designs in McCall’s Carefree Home Catalog, Fall 1973. Image: Etsy.

The pattern envelopes bear a tiny version of the film graphics.

Did the hippie trail reach Tibet? Some of the Lost Horizon-inspired patterns look like contemporary western clothing, but most nod to Jean Louis’ fantasia of traditional Tibetan dress, textiles, and embellishment.

1970s McCall's 3701

McCall’s 3701 (1973) Image: Vintage Patterns Wiki.

McCalls 3679

McCalls 3679 (1973) Image: Etsy.

McCall’s 3684 (1973) Image: Vintage Patterns Wiki.

1970s McCall's 3697

McCall’s 3697 (1973) Image: Etsy.

Of the two designs for men and women, this robe was the most popular. The men’s and women’s caftan came with its own embroidery transfers.

M3738A

McCall’s 3738 (1973) Image: Vintage Patterns Wiki.

1970s Lost Horizon inspired men's and women's caftan pattern, McCall's 3685

McCall’s 3685 (1973) Image: Etsy.

Unfortunately there’s no pattern for Hussey’s saffron robes.

Olivia Hussey's saffron robes in Lost Horizon (1973) via the Fuck Yeah Olivia Hussey tumblr

Olivia Hussey’s saffron robes in Lost Horizon (1973) Image: Pinterest.

McCall’s Pattern Fashions, Summer 1971

July 26, 2018 § 1 Comment

Lauren Hutton in two-piece bathing suit McCall's 9704 - McCall's Pattern Fashions, Summer 1971

Lauren Hutton on the cover of McCall’s Pattern Fashions, Summer 1971. Photo: Myron Miller.

Lauren Hutton frolics in Martinique for McCall’s seasonal pattern book. Hutton wears two-piece swimsuit McCall’s 9704 in orange cotton velour.

More beachwear: Heat Wave! and vintage designer swimwear.

McCall’s x Canada Dry, 1971

July 1, 2018 § Leave a comment

McCalls 2761 (1971)

McCall’s 2761 (1971) Canada Dry “Pounds-Thinner” pattern.

Happy Canada Day! In celebration, here’s a Canada Dry pattern from McCall’s.

Established in Toronto in 1904, by the ’70s Canada Dry was owned by Norton Simon, which was also McCall’s parent company. Canada Dry’s new low-calorie, sugar-free sodas showed a woman in a black leotard to match the branding for McCall’s Pounds-Thinner pattern line. New in 1971, the line is problematic today for its body-negativity.

This Canada Dry pattern envelope is a special alternate. (Compare the more often seen catalogue version.) Instead of the usual Pounds-Thinner branding, there’s a charming Biba-style illustration in colours to match the soda packaging.

Sewing and Smoking

May 31, 2018 § 3 Comments

Virginia Slims 1975 detail

Detail, Virginia Slims advertisement, 1975.

Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine.

The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the caption reads, Fashions: Vogue Patterns.

Virginia Slims ad feat. Cheryl Tiegs, Vogue Patterns 1975

Virginia Slims advertisement in Vogue Patterns, January/February 1975.

Doesn’t Tiegs’ green dress look a lot like Emanuel Ungaro’s goddess gown?

1970s Emanuel Ungaro green gown with shoulder streamers - Vogue Paris Original 1135

Vogue 1135 by Emanuel Ungaro (1974)

The popular design was reissued in 2001 (as V7521).

A handful of ’70s Virginia Slims ads credit Vogue Patterns, most notably this Yves Saint Laurent couture pyjama, as worn by Beverly Johnson:

Beverly Johnson wears pyjamas made from a Vogue Pattern - Virgina Slims "You've come a long way, baby" ad, 1973

Virginia Slims advertisement, 1973. Image: Stanford Research into the Impact of Tobacco Advertising (SRITA).

Yves Saint Laurent Spring 1973 haute couture printed pyjama pattern - Vogue Paris Original 2912

Vogue 2912 by Yves Saint Laurent (1973) Image: Paco Peralta.

There were even promotional Virginia Slims sewing kits. This one contains FDR-made upholstery needles:

Virginia Slims needle pack cover. Image: Etsy.

Pack interior: We hope you enjoy this assortment of quality all-purpose sewing needles compliments of Virginia Slims

Virginia Slims needle pack. Image: Etsy.

Click the Beverly Johnson ad to learn more about SRITA, Stanford’s tobacco advertising project.

In the Orchard

March 1, 2018 § 4 Comments

Miss Vogue dress pattern 8103 photographed by Arthur Elgort for Vogue Pattern Book, 1971

Vogue 8103 in Vogue Pattern Book, 1971. Photo: Arthur Elgort.

Arthur Elgort photographed this Miss Vogue design, Vogue 8103, ca. 1971. Shown in Abraham sheer wool challis, and apparently cut on the bias to play with the check. Note the covered button detail.

Glow, Holiday 1979

December 21, 2017 § 3 Comments

Vogue 2337 by Yves Saint Laurent in purple silk jacquard, shown with a giant red gift

Tara Shannon wears Yves Saint Laurent’s V2337 in Vogue Patterns, November/December 1979, “Glow” editorial. Photo: Albert Watson.

Perfume: Opium, of course!

Yves Saint Laurent’s Chinese tunic got a lot of exposure during the 1979-80 holiday season. The cover of Vogue’s January 1980 retail catalogue also shows a version of this shot. (See Make Mine Vogue.) The pattern is Vogue 2337.

Happy holidays, everyone.

Patterns in Vogue: Gia in Versace, 1979

December 7, 2017 § Leave a comment

Gia Carangi in Genny by Versace, Vogue, July 1979

Detail, Gia Carangi in Vogue, July 1979. Photo: Alex Chatelain.

2017 is officially the year of Versace. To mark the 20th anniversary of her brother’s death, Donatella Versace has been returning to the house’s heritage, most notably with a surprise finale to her spring runway show. But if it’s that ’90s supermodel moment—glamazons lip-synching George Michael—that we remember best, let us not forget Versace’s equally glamorous beginnings.

Early in Gianni Versace’s career, Vogue magazine featured one of his Vogue patterns, as worn by the young Gia Carangi. The pleated blouse, pants, and cummerbund were shown in black and white silk taffeta.

Gia Carangi in Vogue 2025 by Gianni Versace, 1979

Gia Carangi in Vogue 2025 by Gianni Versace. Vogue, July 1979. Photo: Alex Chatelain.

The pattern is a Genny design:

Vogue 2025 by Gianni Versace for Genny

Vogue 2025 by Gianni Versace for Genny (1978) Model: Karen Bjornson.

For more on Versace’s licensed patterns from the late ’70s and early ’80s, see my 2-part series: 1. Versace for Genny and Complice and 2. Gianni Versace.

photo and biography of Gianni Versace from pattern envelope flap: "GIANNI VERSACE the Milanese master of fashion! His is the biggest ready-to-wear business in Italy and his clothes are sold around the world from Germany to Japan to the United States. Art, cinema and young people's tastes all influence his modernistic fashion approach."

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