August 3, 2018 § 2 Comments
Olivia Hussey has an autobiography out, reminding us of a legendary bomb: the musical Lost Horizon. Naturally, there was a pattern tie-in.
Ross Hunter’s Lost Horizon (1973) was adapted from James Hilton’s bestselling novel about Shangri-La, with costumes by the great Jean Louis.
There had been another Lost Horizon, in the 1930s, but it didn’t have music by Burt Bacharach.
McCall’s released at least ten patterns in its Lost Horizon-inspired series. The film opened in March, but the patterns came out later in the year. Two Carefree and Extra-Carefree styles from the series in the Fall 1973 Carefree catalogue:
The pattern envelopes bear a tiny version of the film graphics.
Did the hippie trail reach Tibet? Some of the Lost Horizon-inspired patterns look like contemporary western clothing, but most nod to Jean Louis’ fantasia of traditional Tibetan dress, textiles, and embellishment.
Of the two designs for men and women, this robe was the most popular. The men’s and women’s caftan came with its own embroidery transfers.
Unfortunately there’s no pattern for Hussey’s saffron robes.
July 26, 2018 § 1 Comment
July 1, 2018 § Leave a comment
Happy Canada Day! In celebration, here’s a Canada Dry pattern from McCall’s.
Established in Toronto in 1904, by the ’70s Canada Dry was owned by Norton Simon, which was also McCall’s parent company. Canada Dry’s new low-calorie, sugar-free sodas showed a woman in a black leotard to match the branding for McCall’s Pounds-Thinner pattern line. New in 1971, the line is problematic today for its body-negativity.
This Canada Dry pattern envelope is a special alternate. (Compare the more often seen catalogue version.) Instead of the usual Pounds-Thinner branding, there’s a charming Biba-style illustration in colours to match the soda packaging.
May 31, 2018 § 3 Comments
Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine.
The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the caption reads, Fashions: Vogue Patterns.
Doesn’t Tiegs’ green dress look a lot like Emanuel Ungaro’s goddess gown?
The popular design was reissued in 2001 (as V7521).
A handful of ’70s Virginia Slims ads credit Vogue Patterns, most notably this Yves Saint Laurent couture pyjama, as worn by Beverly Johnson:
There were even promotional Virginia Slims sewing kits. This one contains FDR-made upholstery needles:
Click the Beverly Johnson ad to learn more about SRITA, Stanford’s tobacco advertising project.
March 1, 2018 § 4 Comments
Arthur Elgort photographed this Miss Vogue design, Vogue 8103, ca. 1971. Shown in Abraham sheer wool challis, and apparently cut on the bias to play with the check. Note the covered button detail.
December 21, 2017 § 3 Comments
December 7, 2017 § Leave a comment
2017 is officially the year of Versace. To mark the 20th anniversary of her brother’s death, Donatella Versace has been returning to the house’s heritage, most notably with a surprise finale to her spring runway show. But if it’s that ’90s supermodel moment—glamazons lip-synching George Michael—that we remember best, let us not forget Versace’s equally glamorous beginnings.
Early in Gianni Versace’s career, Vogue magazine featured one of his Vogue patterns, as worn by the young Gia Carangi. The pleated blouse, pants, and cummerbund were shown in black and white silk taffeta.
The pattern is a Genny design: