Category: 1970s

1960s, 1970s, Designers, The pattern business

Happy Birthday, Pucci! 75th Anniversary & Pucci Patterns in DRESS

by Sarah Sheehan1 Comment on Happy Birthday, Pucci! 75th Anniversary & Pucci Patterns in DRESS
Simone D’Aillencourt in a Pucci shirt in three colors of cotton satin, British Vogue, April 1956. Photo: Norman Parkinson. Image: Iconic Images / Condé Nast / DRESS.

Did you know the house of Pucci is celebrating its 75th anniversary in 2022?

Today is also Emilio Pucci’s birthday, so to celebrate, I’m sharing some publication news:

I’m pleased to announce that I’m among the contributors to the Spring 2022 issue of DRESS: The Journal of the Costume Society of America. My piece is called “Pucci (Paper) Patterns, 1956–73,” and it’s about Pucci’s licensed couturier patterns for Vogue and McCall’s.

 

Men’s costume illustration on the cover of DRESS: The Journal of the Costume Society of America Vol. 48, No. 1 (Spring 2022). Image: Routledge / Taylor & Francis.

DRESS has both print and digital editions. (Preview the Spring issue here.) DRESS 48.1 is out now and available to order from Routledge / Taylor & Francis.

Happy reading — and happy birthday, Pucci!

1970s

Oliviero Toscani at 80

by Sarah SheehanLeave a Comment on Oliviero Toscani at 80
Extra-Carefree McCall's 4054 / 4055 with Carefree "Miracle Yard" McCall's 2001, in Wamsutta cotton batik - McCall's Carefree Fashion Catalog, Summer 1974
McCall’s Carefree Fashion Catalog, Summer 1974. Photo: Oliviero Toscani.

Happy 80th birthday to Oliviero Toscani! Before creating his famous Benetton campaigns, the Italian photographer shot this cover for McCall’s Carefree pattern book.

The model wears Extra-Carefree McCall’s 4054 / 4055 with the Carefree “Miracle Yard” pattern, McCall’s 2001, all in Wamsutta cotton batik. Inside, Toscani’s “Summertime” shows her in McCall’s 4052 in two versions: in Ameritex cotton and linen-look from Lawrence & Klauber.

More beachwear: Heat Wave! and vintage designer swimwear.