1970s – PatternVault

Diane von Fürstenberg photographed by Bob Stone for American Vogue magazine, 1974 — Diane von Fürstenberg photographed by Bob Stone, *Vogue*, February 1974. Image: Vogue.com.

The Diane Von Furstenberg wrap dress is 50! Vogue Patterns is marking the occasion with a first for the company: a reissue of a licensed designer pattern. Vogue 1549, the collar-and-cuffs DVF wrap dress, was reissued for the anniversary in January. A second reissue is due in May.

A model in a black and white printed wrap dress by Diane Von Furstenberg. WRAP [heart] 50: The DVF Wrap Dress. Celebrating 50 years of iconic style. — V2000 (1976 reissue) by Diane Von Furstenberg – WRAP 50: The DVF Wrap Dress. Celebrating 50 years of iconic style. Image: IG Design Group Americas.

From Women’s Wear Daily:

“The wrap dress, which DVF created in 1974 and at that time sold for $80, has had generational staying power and a timeless style. It has made continuous comebacks over the past five decades. In fact, in the ’90s, DVF saw a revival when a younger generation of women began discovering wrap dresses in vintage stores. Today, through rewrap.com, DVF’s new preloved marketplace, the wrap dress has found a place with Gen Z’s home-sewing, vintage-loving audience.”