May 31, 2018 § 3 Comments
Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine.
The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the caption reads, Fashions: Vogue Patterns.
Doesn’t Tiegs’ green dress look a lot like Emanuel Ungaro’s goddess gown?
The popular design was reissued in 2001 (as V7521).
A handful of ’70s Virginia Slims ads credit Vogue Patterns, most notably this Yves Saint Laurent couture pyjama, as worn by Beverly Johnson:
There were even promotional Virginia Slims sewing kits. This one contains FDR-made upholstery needles:
Click the Beverly Johnson ad to learn more about SRITA, Stanford’s tobacco advertising project.
May 19, 2018 § Leave a comment
Gnyuki Torimaru, or Yuki, is most famous for dressing Princess Diana on her 1986 state visit to Japan. But his licensed sewing patterns date to the year before.
Born in Miyazaki Prefecture, Japan, Gnyuki Torimaru (b. 1937) studied architecture in Chicago before settling in London, where he attended the London College of Fashion. He launched his own label, Yuki, in 1972, after stints at Norman Hartnell in London and Pierre Cardin in Paris. (For more, see Suzanne Kampner, “Out Goes Majolica, In Goes Nothing.”)
Visitors to the Boston Museum of Fine Art can see his blue, pleated gown and other designs in the museum’s extensive Yuki collection.
Torimaru made his name in the 1970s with his draped jersey gowns. Jerry Hall’s cream Yuki gown, seen on the cover of British Vogue and in Barry Lategan’s editorial, “Dare the Ritz,” has a hem that doubles back as a hood. The Boston Museum of Fine Art has a silk version; model-turned-actor Gayle Hunnicutt donated her carnation version to the V&A.
Hunnicutt wore two Yuki pieces in her 1973 British Vogue editorial. The second, low-backed gown is carnation jersey, cut in one piece. She later wore it to a ball at Windsor Castle.
Yuki also designed the costumes for Frank D. Gilroy’s romantic comedy Once in Paris… (1978), which starred his client, Hunnicutt.Embed from Getty Images
Style Patterns’ earliest designer series includes two Yuki designs. Both dresses, one a voluminous one size fits all, showcase his trademark draping.
Misses’ Dress in Two Lengths: Dress is gathered from yoke. Draped sleeves are raglan. Opening is button loops. All edges are topstitched. Suggested fabrics—Fine silk or synthetic jersey, lightweight silk types, lightweight crepe types, crepe de chine, georgette. One size.
Misses’ Dress in Two Lengths: Dress has fitted under-bodice with draped front and back, which is gathered on padded shoulder and forms fluted sleeve. Skirt is slim with centre back split on full length version. Suggested fabrics—Fine silk or synthetic jersey, lightweight silk types, crepe types, crepe de chine.
Click the Style Patterns tag for more British designer patterns.
May 18, 2018 § 3 Comments
Manuel Pertegaz was born on this day in 1918. Paco Peralta asked me to contribute to his post for the designer’s centenary; see it here.
May 13, 2018 § Leave a comment
April 15, 2018 § 11 Comments
The new designer patterns for Summer 2018 play with texture and special fabrics. Lace, seersucker, matelassé, waffle georgette, even a laser-cut textile makes an appearance.
Vogue’s summer cover look is by Nicola Finetti.
The matelassé cocktail dress with shaped hemline and flounce sleeves is from Nicola Finetti Fall 2016.
Finetti also showed a longer, front-zip version of V1587. Just trim down the A-line skirt and add a midriff panel:
This season’s backless showpiece is by Adam Andrascik for Laroche: a long-sleeved dress with front bodice drape and slim, layered skirt. Use a semi-sheer fabric for the full effect.
The original is textured silk georgette in a chartreuse-tinged shade of La La Land yellow.
Andrascik showed two takes on the backless V1589 dress. (A famously backless, ’70s Guy Laroche gown is a perennial inspiration for today’s Laroche designers. French actor Mireille Darc’s gown, worn in the 1972 comedy Le grand blond avec une chaussure noire, also informed Hilary Swank’s Oscar dress.) Here, the V1589 dress is seen backstage:
On a black, sleeveless version, bead chains dangled from silver appliques:
Judging from the pattern number, the second Laroche may have been delayed from Vogue’s spring release. From Marcel Marongiu, it’s a long-sleeved dress with contrast collar, cuffs, and curved contrast panels in front and back.
Revered American designer Claire McCardell was the inspiration for Marongiu’s last collection for Laroche. The V1577 dress was shown both long-sleeved and sleeveless:
As a grey and white coat dress, it swaps the button placket for jumbo exposed zippers:
Marongiu’s shift dress version, with giant paillettes, was featured in the Laroche advertising campaign by Steve Hiett. Hiett also photographed the V1589 dress for Spring ’17:
New from Rachel Comey: the Popcorn dress. The Comey staple is shown in Spring 2017’s seersucker.
The pullover dress works for both solids and prints—even print-mixing with contrast skirt inserts. The current version is black rayon.
In her Spring 2007 collection, presented at the Altman building during New York Fashion Week, Comey showed the dress both loose and belted.
A closer look reveals the print-mixing. There are only two prints here, with one, reminiscent of Biba’s famous banana print, in three colourways:
The Summer patterns include two lace looks from Rebecca Vallance: a cutout dress and the Dolce Vita jumpsuit. (There’s one dress left at the Outnet.) The Dolce Vita is a cropped, wide-leg jumpsuit tied with grosgrain ribbon:
The jumpsuit is from Rebecca Vallance Summer 2016.
Simplicity’s latest from Cynthia Rowley is a flounce-sleeved lace dress with two neckline variations. Choose from off the shoulder or scoop neck.
Rowley presented her Spring 2017 collection in a “feathered snow globe” at her West Village townhouse. (See WWD.) As photographed by frequent collaborator William Eadon, the S8599 dress is layered, maximalist-style, under an appliquéd satin smock:
The original dress had a contrast back bodice:
Seeing designers’ alternate looks for the Spring/Summer pattern designs, it’s striking how Vogue no longer provides variant views in their designer line, whereas for Simplicity, it’s built in to the business. But armed with reference photos, it’s easy to transform a design.
April 6, 2018 § 1 Comment
In honour of Tartan Day, a mid-century schoolgirl in the Royal Stewart tartan.
Pattern: McCall’s 2083.