Sewing and Smoking

Cheryl Tiegs in a 1975 Virginia Slims / Vogue Patterns sewing ad
Detail, Virginia Slims advertisement, 1975.

Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine.

The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the caption reads, Fashions: Vogue Patterns.

Virginia Slims ad feat. Cheryl Tiegs, Vogue Patterns 1975
Virginia Slims advertisement in Vogue Patterns, January/February 1975.

Doesn’t Tiegs’ green dress look a lot like Emanuel Ungaro’s goddess gown?

1970s Emanuel Ungaro green gown with shoulder streamers - Vogue Paris Original 1135
Vogue 1135 by Emanuel Ungaro (1974)

The popular design was reissued in 2001 (as V7521).

A handful of ’70s Virginia Slims ads credit Vogue Patterns, most notably this Yves Saint Laurent couture pyjama, as worn by Beverly Johnson:

Beverly Johnson wears pyjamas made from a Vogue Pattern - Virgina Slims "You've come a long way, baby" ad, 1973
Virginia Slims advertisement, 1973. Image: Stanford Research into the Impact of Tobacco Advertising (SRITA).
Yves Saint Laurent Spring 1973 haute couture printed pyjama pattern - Vogue Paris Original 2912
Vogue 2912 by Yves Saint Laurent (1973) Image: Paco Peralta.

There were even promotional Virginia Slims sewing kits. This one contains FDR-made upholstery needles:

Virginia Slims needle pack cover. Image: Etsy.
Pack interior: We hope you enjoy this assortment of quality all-purpose sewing needles compliments of Virginia Slims
Virginia Slims needle pack. Image: Etsy.

Click the Beverly Johnson ad to learn more about SRITA, Stanford’s tobacco advertising project.

Iman

Iman photographed by Norman Parkinson for the cover of Vogue Italia, March 1976
Iman on the cover of Vogue Italia, March 1976. Photo: Norman Parkinson. Image via eBay.

Iman (b. 1955) turns sixty today. Born Iman Mohamed Abdulmajid in Mogadishu, Somalia, she and her family fled to Kenya after the 1969 military coup, where she was discovered while a student in Nairobi by photographer Peter Beard. She soon became the first African supermodel, later founding Iman Cosmetics. (For more on Iman’s early career, watch Vogue Italia’s video interview, or read a 2014 Guardian profile here.)

Iman in Chanel couture with David Bowie, photographed by Bruce Weber for Vogue Italia, 1995
Iman and David Bowie in Vogue Italia, August 1995. Photo: Bruce Weber. Image via vogue.it.

Iman can be seen on a handful of Vogue Patterns, circa 1980, as well as pattern editorials in Vogue Patterns and Vogue magazine.

From Jean Muir, Vogue 2399 is a long-sleeved, blouson dress with matching scarf:

Iman wears a blue Jean Muir dress pattern - Vogue 2399, circa 1980
Vogue 2399 by Jean Muir (ca. 1980)

Vogue 2400 is an Emanuel Ungaro skirt suit with striped, quilted jacket and tucked blouse:

Iman on the cover of a 1980s Emanuel Ungaro suit pattern - Vogue 2400
Vogue 2400 by Emanuel Ungaro (ca. 1980) Image via Etsy.

From Yves Saint Laurent, Vogue 2404 is a skirt suit with contrast standing collar and turn-back cuffs:

Iman wears an Yves Saint Laurent skirt suit, circa 1980 - Vogue 2404
Vogue 2404 by Yves Saint Laurent (1980) Image via Etsy.

In a 1977 Vogue Patterns editorial in Vogue magazine, the young Iman wears a top (Vogue 9798) and drawstring pants (Vogue 9493) with a Liberty-print sarong:

Iman photographed by Bob Richardson in Vogue 9798 and 9493 for Vogue magazine, May 1977
Iman in Vogue 9798 and 9493, Vogue, May 1977. Photo: Bob Richardson. Image via the Fashion Spot.

(Reposted from the Fashion Spot Iman thread.)

Iman also appears with Karen Bjornson in a Vogue Patterns blouse editorial by Patrick Demarchelier from summer, 1979. Here she wears Vogue 7413 (with Bjornson in Vogue 2185 by Renata):

Iman and Karen Bjornson in blouses Vogue 7413 and Vogue 2185 by Renata, photographed by Patrick Demarchelier, 1979
Iman and Karen Bjornson in Vogue Patterns, July/August 1979. Photo: Patrick Demarchelier.

On the left, Iman wears Vogue 7234 (the envelope shows Gia Carangi; with Bjornson in Vogue 7392); on the right, her wrap-front blouse is Very Easy Vogue 7373 (with Bjornson in Vogue 7435 – click to enlarge):

The New Suitors, 1979: Vogue 7234 and 7392; Very Easy Vogue 7373 and Vogue 7435
Iman and Karen Bjornson in Vogue Patterns, July/August 1979. Photos: Patrick Demarchelier.

Just for fun, here’s another early Iman cover from the same period as her commercial pattern work (photographer unknown; later used by German Cosmo):

Iman Italian Cosmopolitan cover, June 1980
Iman on the cover of Cosmopolitan Italia, June 1980. Image via Modelinia/Fashion Bomb daily.

Happy birthday, Iman!

With thanks to vegas4001 for the Vogue Italia photographer credit.

Linda Evangelista

Linda Evangelista photographed by Steven Meisel for the cover of Vogue Italia February 1990
Vogue Italia, February 1990. Photo: Steven Meisel. Image: Bellazon.

In celebration of Canada Day, this models post is devoted to Canadian supermodel Linda Evangelista.

Born in St. Catharines, Ontario to Italian-Canadian parents, Linda Evangelista (b. 1965) was discovered by a scout from Elite at the 1981 Miss Teen Niagara beauty contest. (She didn’t win.) At eighteen she signed with Elite and moved to New York and later, Paris. Evangelista became one of the world’s most successful and influential models, especially after Julien d’Ys cut her hair short in 1988. (More on Voguepedia.)

Linda Evangelista photographed by Patrick Demarchelier for the cover of Harper's Bazaar, March 1997
Harper’s Bazaar, March 1997. Photo: Patrick Demarchelier. Image: Top Models of the World.

Some of Evangelista’s early work can be seen in 1980s Vogue patterns and Burda magazine.

1980s

The young Evangelista made the cover of the Spring/Summer 1985 issue of Burda international:

Linda Evangelista on the cover of Burda international magazine, Frühling-Sommer 1985
Burda international, Spring/Summer 1985. Image: flickr.

She also starred in a jazz club-themed Burda editorial shot by Günter Feuerbacher (click the image for more):

1980s Linda Evangelista editorial in Burda international, Frühling/Sommer 1985
Linda Evangelista in Burda international, Spring/Summer 1985. Photo: Günter Feuerbacher. Image: Magdorable!

Evangelista’s work with Vogue Patterns was for the Paris Originals line. Here she models a popular, pleated wrap dress by Emanuel Ungaro, Vogue 1799:

1980s Emanuel Ungaro dress pattern featuring Linda Evangelista - Vogue 1799
Vogue 1799 by Emanuel Ungaro (1986) Image: Vintage Patterns Wiki.

Evangelista can be seen on a number of Yves Saint Laurent patterns. Vogue 1720 is an elegant dress with blouson bodice and wide, bias roll collar. The pattern includes the contrast sash:

1980s Yves Saint Laurent dress pattern featuring Linda Evangelista - Vogue 1720
Vogue 1720 by Yves Saint Laurent (1986) Image: Paco Peralta.

Here Evangelista shows off advanced-class colour blocking in Vogue 1721, a Nina Ricci pattern for a dramatic hooded blouse, mock-wrap skirt, sleeveless top, and sash:

1980s Nina Ricci evening pattern featuring Linda Evangelista - Vogue 1721
Vogue 1721 by Nina Ricci (1986) Image: Etsy.

This editorial photo from the Autumn 1986 issue of Vogue Patterns magazine best conveys the different colours:

Linda Evangelista wears Vogue 1721 by Nina Ricci, Vogue Patterns, Autumn 1986. Image: Magdorable!

Evangelista also appeared on the cover of the July/August 1987 issue of Vogue Patterns:

Linda Evangelista on the cover of Vogue Patterns magazine, summer 1987
Vogue Patterns, July/August 1987. Photo: Gideon Lewin. Image: tumblr.

1990s

In the mid-1990s, Evangelista’s runway work for Yves Saint Laurent reached home sewers on Vogue pattern envelopes. From the YSL Rive Gauche Spring 1996 collection, Vogue 1862 is a pattern for cropped jacket, blouse, and high-waisted pants (see a detail shot on firstVIEW):

Vogue 1862 by Yves Saint Laurent (1996). Image: Etsy.

Evangelista brings out the drama of this Yves Saint Laurent Cossack-style coat, Vogue 1652:

1990s Yves Saint Laurent coat pattern featuring Linda Evangelista - Vogue 1652
Vogue 1652 by Yves Saint Laurent (1995) Image: Paco Peralta.

Happy Canada Day, everyone!