Georgie dress by Mary Quant (ca. 1962) Image: V&A.
As part of its recent Mary Quant exhibit, the V&A shared a pattern for an early Quant design. The Georgie dress dates to the Bazaar days, before Quant’s deal with Butterick.
The V&A’s Georgie dress— purchased new in Truro, Cornwall — is striped cotton lined with cotton batiste.
Georgie dress by Mary Quant, ca. 1962. Gift of Sarah E. Robinson. Image: V&A.
As Quant’s archive shows, the dress was also available in taffeta-lined chiffon as the Rosie, in black, pink, or jade.
Design for ‘Georgie’ and ‘Rosie’ dress by Mary Quant (ca. 1961-65) Image: V&A.
The Georgie pattern was developed from Quant’s original by London’s Alice & Co Patterns, a mother and daughter team with a connection to the museum: the younger generation, Lilia Prier Tisdall, works there as a costume display specialist.
The dress has a surplice bodice, three-quarter sleeves, pleated skirt, and sash belt. For the original’s lively, reverse stripe effect, cut the skirt on a different grain than the sleeves and bodice.
Technical drawing for Mary Quant’s Georgie dress. Image: V&A.
The pattern gives detailed instructions, including for the pleated trim.
Making the Georgie dress. Image: V&A.
Download the Georgie dress pattern. (Instructions here.) The pattern has 7 pieces, arranged in 3 formats: A0, A4, and US Letter. Test square included to check scale.
Tania Mallet wears Mary Quant (hat by James Wedge) on the cover of British Vogue, October 1, 1963. Photo: Brian Duffy. Image: eBay.
Nothing says Swinging London like Mary Quant. The pioneer of the Chelsea Look will receive a major retrospective at the Victoria and Albert Museum in 2019. (An earlier exhibit, Manchester Art Gallery’s Mary Quant: Fashion Icon, had to close early due to conservation issues.)
Mary Quant sketch, ca. 1967. Image: V&A.
The V&A is seeking vintage Quant for the show, including garments — or even photos of garments — made with Mary Quant patterns. See here for more details, or email the curators at maryquant@vam.ac.uk.Update: submissions are now closed.
Celia Hammond and Jean Shrimpton in Mary Quant, ca. 1964. Photo: John French. Image: V&A.Image: Metropolitan Museum of Art.
Butterick licensed Mary Quant patterns from the mid-’60s to the early ’70s. (See my Mad Men-era post.)
Right: Mary Quant pantdress pattern 4779 in the Butterick retail catalogue, November 1969. Image: Etsy.
For knitters, there were also ultra-mod knitting patterns. Some of these vintage booklets are available as official reissues, like these ones from Mary Maxim. (More on Ravelry.)
1960s Patons Courtelle knitting patterns by Mary Quant. Images: Mary Maxim.
Mary Quant and her husband were profiled in Life magazine as early as 1960. (View story here.)
Mary Quant and Alexander Plunket Greene on Park Avenue, LIFE, December 5, 1960. Photo: Ken Heyman. Image: LIFE archive.
For his 1963 Life feature on the Chelsea Look, Norman Parkinson photographed Melanie Hampshire and Jill Kennington in these Mary Quant dresses:
Melanie Hampshire and Jill Kennington in Mary Quant’s Bank of England and Eton dresses, LIFE, October 18, 1963. Photo: Norman Parkinson. Image: Iconic Images.
Butterick released its first Mary Quant patterns in fall, 1964. Here’s Celia Hammond on the cover of the retail catalogue:
Butterick 3288 by Mary Quant. Butterick catalogue, October 1964. Photo: Terence Donovan. Model: Celia Hammond. Image: eBay.
The Butterick Home Catalog hailed Quant as the originator of the Chelsea Look.
Mary Quant in the Butterick Home Catalog, Fall 1964.
The earliest Mary Quant patterns pre-date the Young Designer line. This dress pattern even includes the rosette:
Butterick 3499 by Mary Quant (1965) Image: PatternVault shop.
British copies of this dress pattern say “featured in Queen magazine.” Jill Kennington wore this and other Butterick Young Designers in what was billed as “The Queen’s first ever make-it-yourself fashion.”
Butterick 3716 by Mary Quant (ca. 1965)“How to be a self made sensation.” Right, Jill Kennington in Butterick 3716 by Mary Quant. Queen magazine, August 11, 1965. Image: eBay.
Here Moyra Swan models a mod scooter dress. Suggested fabrics include linen, jersey, lightweight wool, and knits.
Butterick 4578 by Mary Quant (ca. 1967) Image: PatternVault shop.
This jumpsuit or playsuit came with a matching mini skirt — “the latest put-togethers”:
Butterick 5404 by Mary Quant (1969) Image: Etsy.
What to wear with a Mary Quant mini dress? Why, go-go boots, of course:
Butterick 5475 by Mary Quant (1969)
By 1970, a Quant jumpsuit was more fluid, with a pointed collar; this pattern also includes a maxi-length cardigan. The catalogue gives a better view of the inflatable chair:
Butterick 5857 by Mary Quant (1970) Image: Etsy.Mary Quant’s Butterick 5857 jumpsuit in the Fall 1970 catalogue. Image: tumblr.
Mary Quant in a more romantic mode means a sheer tunic worn with knickers. View B is a maxi dress.
Butterick 6256 by Mary Quant (ca. 1971)
After 1971 or so, Butterick Young Designer patterns had illustrations, not photos. This Mary Quant dress dates to circa early ’73.
Butterick 6916 by Mary Quant (ca. 1973) Image: Etsy.
Have you made anything from a Mary Quant pattern?
Butterick 4128 by Mary Quant, Butterick catalogue, October 1966. Model: Maren Greve. Image: Instagram.
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