Patterns in Vogue: Gia in Versace, 1979

December 7, 2017 § Leave a comment

Gia Carangi in Genny by Versace, Vogue, July 1979

Detail, Gia Carangi in Vogue, July 1979. Photo: Alex Chatelain.

2017 is officially the year of Versace. To mark the 20th anniversary of her brother’s death, Donatella Versace has been returning to the house’s heritage, most notably with a surprise finale to her spring runway show. But if it’s that ’90s supermodel moment—glamazons lip-synching George Michael—that we remember best, let us not forget Versace’s equally glamorous beginnings.

Early in Gianni Versace’s career, Vogue magazine featured one of his Vogue patterns, as worn by the young Gia Carangi. The pleated blouse, pants, and cummerbund were shown in black and white silk taffeta.

Gia Carangi in Vogue 2025 by Gianni Versace, 1979

Gia Carangi in Vogue 2025 by Gianni Versace. Vogue, July 1979. Photo: Alex Chatelain.

The pattern is a Genny design:

Vogue 2025 by Gianni Versace for Genny

Vogue 2025 by Gianni Versace for Genny (1978) Model: Karen Bjornson.

For more on Versace’s licensed patterns from the late ’70s and early ’80s, see my 2-part series: 1. Versace for Genny and Complice and 2. Gianni Versace.

photo and biography of Gianni Versace from pattern envelope flap: "GIANNI VERSACE the Milanese master of fashion! His is the biggest ready-to-wear business in Italy and his clothes are sold around the world from Germany to Japan to the United States. Art, cinema and young people's tastes all influence his modernistic fashion approach."

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