Pucci 70th Anniversary

May 4, 2017 § Leave a comment

McCall's 3980 by Emilio of Capri photographed on the beach by Howell Conant, McCall's Pattern Book, Spring 1957

A dress by Emilio of Capri in McCall’s Pattern Book, Spring 1957. Photo: Howell Conant.

Pucci has been in the news this week with the announcement that Josephus Thimister will consult on the next collection, following the departure in April of head designer Massimo Giorgetti. (See WWD.) The house of Pucci is also celebrating its 70th anniversary this year.

Before becoming a Vogue Couturier in the 1960s, Emilio Pucci designed exclusive patterns for McCall’s. Howell Conant photographed Pucci’s earliest pattern designs, including the harlequin dress above, for McCall’s Pattern Book. For more on Pucci see my Mad Men-era series post, The Europeans.

Happy 70th anniversary, Pucci!

1960s Pucci Vogue Couturier sewing pattern Vogue 1351

Vogue 1351 by Pucci (1964) Image: PatternVault on Etsy.

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