DVF Wrap Dress 50th

Diane von Fürstenberg photographed by Bob Stone for American Vogue magazine, 1974
Diane von Fürstenberg photographed by Bob Stone, Vogue, February 1974. Image: Vogue.com.

The Diane Von Furstenberg wrap dress is 50! Vogue Patterns is marking the occasion with a first for the company: a reissue of a licensed designer pattern. Vogue 1549, the collar-and-cuffs DVF wrap dress, was reissued for the anniversary in January. A second reissue is due in May.

A model in a black and white printed wrap dress by Diane Von Furstenberg. WRAP [heart] 50: The DVF Wrap Dress. Celebrating 50 years of iconic style.
V2000 (1976 reissue) by Diane Von Furstenberg – WRAP 50: The DVF Wrap Dress. Celebrating 50 years of iconic style. Image: IG Design Group Americas.
From Women’s Wear Daily:

“The wrap dress, which DVF created in 1974 and at that time sold for $80, has had generational staying power and a timeless style. It has made continuous comebacks over the past five decades. In fact, in the ’90s, DVF saw a revival when a younger generation of women began discovering wrap dresses in vintage stores. Today, through rewrap.com, DVF’s new preloved marketplace, the wrap dress has found a place with Gen Z’s home-sewing, vintage-loving audience.”

“[We have] a dress that’s celebrating its 50th anniversary. I don’t think it’s happened to a dress before.” — Diane von Fürstenberg

Happy 50th birthday, DVF wrap dress!

Read my post for the 40th: DVF Wrap Dress 40th Anniversary

Vintage Vogue is 25!

Vintage Vogue 8811 (1940 reissue) on the cover of the Vogue Patterns lookbook, Summer 2012. (Patricia Underwood hat.) Image: Issuu.

Vintage Vogue recently turned 25. The popular pattern line, which offers updated reissues of vintage Vogue designs, was first introduced in fall 1998. To celebrate, here’s a look back at Vintage Vogue’s journey since the last millennium.

Images promoting the earliest Vintage Vogues show a straight-up take on vintage style, with lots of fur stoles and black and white photography. Perhaps the Forties were back that season with the success of Alexander McQueen’s Fall ’98 Blade Runner collection for Givenchy.

Introducing Vintage Vogue! Fashion Comes Full Circle. Vogue 2198 (1944 reissue) on the cover of Vogue Patterns Magazine, September/October 1998. Photo: Gordon Munro. Image: eBay.
VOGUE Patterns: Vintage Vogue... Fashion Comes Full Circle. Vintage Vogue suit pattern V2198 photographed in black and white
Vintage Vogue… Fashion Comes Full Circle. Vogue 2198 in an ad for Vintage Vogue patterns. Image: eBay.

The next year, a look from the new line was chosen for the cover of Vogue Patterns’ millennial Holiday issue. Inside, a Forties noir Vintage Vogue editorial features what is still the only men’s Vintage Vogue to date — a ’40s zoot suit.

Vintage Vogue: Glamour Revisited. Vintage Vogue suit V2353 (1946 reissue) on the cover of Vogue Patterns Magazine, November/December 1999. Photo: Greg Lotus.

For many years, illustrator Lamont O’Neal created the envelope illustrations for Vintage Vogue patterns, as well as more than one catalogue cover.

Vintage Vogue! Vogue 2268 (1951 reissue) on the cover of the Vogue Patterns retail catalogue, May 1999. Illustration: Lamont O’Neal. Image: Instagram.

A quarter-century on, today’s Vintage Vogues have come of age, speaking to a more contemporary take on “vintage” that reflects current trends.

VOGUE PATTERNS, SUMMER 2017. A model in hat and sunglasses poses in two-piece swimwear pattern Vintage Vogue V9255
Two-piece swimwear pattern Vintage Vogue V9255 (1960 reissue) on the cover of the Vogue Patterns lookbook, Summer 2017. Image: Issuu.
VOGUE PATTERNS, Spring 2018. A model poses in a pink, floral print, long-sleeved dress, Vintage Vogue V9295
Ana Kondratjeva wears Vintage Vogue V9295 (1940 reissue) on the cover of the Vogue Patterns lookbook, Spring 2018. Image: Issuu.

Happy 25th birthday, Vintage Vogue! For more on the Vintage Vogue pattern line, see my earlier posts, or click the Vintage Vogue tag below.

How Do You Take Your Vintage Vogue? | Vintage Vogue Search | New Year, Vintage You