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Zig-Zag Glamour
View post: Zig-Zag GlamourSpeaking of aspirational marketing, I wanted to share this early ’60s, Mad Men-era ad for Singer’s Slant-O-Matic sewing machines and Singer Sewing Centers: The ad shows a model (Dovima?) in full evening dress, complete with long gloves and glittering parure; she leans on a monumental Singer Slant-O-Matic sewing machine, a length of her gown’s green fabric…
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Practical Luxury: W. Mury’s Dressmaking Illustrations
View post: Practical Luxury: W. Mury’s Dressmaking IllustrationsMy 1926 copy of Vogue’s Book of Practical Dressmaking has endpapers charmingly illustrated by W. Mury. They’re a great example of aspirational marketing in that they situate the dressmaking process in a world of wealth and leisure. The illustrations show the elegant dressmaker beginning by consulting her copy of Vogue magazine before her trip into…
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Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.
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