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Sally Makes a Conquest
View post: Sally Makes a ConquestMy J.C. Penney’s copy of the January 1939 McCall Style News has this fantastic comic strip advertising J.C. Penney’s fabric department (click to magnify): Four lessons I learned from this comic strip-advertisement: Hapless blondes need the help of sensible brunettes; Romantic/sexual/social conquests can be made through the power of sewing; Home sewing leads to female…
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Mad Men Era 3: London’s Old Guard
View post: Mad Men Era 3: London’s Old GuardThis week my series on designers of the Mad Men era continues with four couturiers associated with London: Ronald Paterson, John Cavanagh, Michael Donéllan, and Edward Molyneux. The first three, as heads of London couture houses in the postwar period, had their licensed designs released through Vogue’s Couturier line. (These designers aren’t all that well…
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Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.
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