My J.C. Penney’s copy of the January 1939 McCall Style News has this fantastic comic strip advertising J.C. Penney’s fabric department (click to magnify):
Four lessons I learned from this comic strip-advertisement:
- Hapless blondes need the help of sensible brunettes;
- Romantic/sexual/social conquests can be made through the power of sewing;
- Home sewing leads to female homosocial harmony and shopping outings; and
- Home sewing means money for new shoes!
A high resolution PDF copy of the January 1939 McCall Style News is now available in the shop: