McCall Style News, November 1934

December 11, 2016 § Leave a comment

1930s fur-trimmed tunic coat illustration - McCall 8038 (1934)

McCall 8038 on the cover of McCall Style News, November 1934.

We finally got some snow in Toronto. Here’s a winter-themed cover from the mid-1930s.

The pattern is McCall 8038, a suit consisting of a high-waisted skirt and tunic-length wrap coat with fur-trimmed collar.

(The NRA eagle logo shows compliance with the National Recovery Administration. For more on this Depression-era US policy, see Rebecca Onion for Slate.)

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The Epitome of Fall Chic

September 22, 2016 § 4 Comments

Butterick 6399 illustrated by Myrtle Lages on the cover of Butterick Fashion Magazine, Fall 1935

Butterick Fashion Magazine, Fall 1935. Illustration: Myrtle Lages.

To celebrate the first day of autumn, here’s a vintage Butterick cover from fall, 1935.

The fur-collared cover look is Butterick 6399, “A brief and buttoned jacket, snugly fitted and collared with badger or wolf, plus a skirt worn shorter than the length you’re used to—these make the suit the epitome of fall chic.”

For more on vintage fur, both natural and faux, see Fur Cloth for Fall.

Butterick Fashion News, February 1939

February 3, 2016 § 4 Comments

1930s sailing-themed illustration of Butterick 8245 (dress + shorts) on the cover of Butterick Fashion News

Butterick 8245 on the cover of Butterick Fashion News, February 1939.

It’s unseasonably warm here in Toronto, so instead of my planned wintry ephemera, here’s a resort-themed cover from the late 1930s.

Although it’s a winter issue, the February 1939 Butterick Fashion News shows a woman leaning off the rigging of a yacht. The pattern is Butterick 8245, a short-sleeved sports dress with matching shorts.

This is an English copy, from the John Lewis flagship on Oxford Street. On the back cover, the caption reads, “When your dirndl skirt blows wide open to the wind, let your admiring public see under it matching, brief new ‘baby shorts!’ Your shirt wears initials on its pocket and may have either the collarless or convertible neckline.” The pattern seems to call specifically for striped fabric:

Back cover of Butterick Fashion News, February 1939.

“Wear ‘baby shorts’ under your play dress… See our cruise girl on the cover.” Back cover of Butterick Fashion News, February 1939.

New Year, Vintage You

January 11, 2016 § 5 Comments

Vogue 2321 illustrated on the back cover of Vogue Patterns catalogue, Sept/Oct 1999

Timeless Style… Vintage Vogue. Vogue Patterns catalogue back, September/October 1999. Image: eBay.

Happy New Year! Vintage reissues give a taste of the pleasures of sewing vintage, without the bidding wars and grading. Here is an overview—with rarely seen archival images—of the contemporary vintage pattern lines from Vogue, Butterick, and McCall’s. (Simplicity responded to requests for comment with promotional copy.)

Simplicity 1777 on the cover of the Simplicity catalogue, Early Autumn 2012

Simplicity 1777 on the cover of the Simplicity catalogue, Early Autumn 2012. Image: eBay.

Vintage Vogue

Launched in time for Holiday 1998, Vogue Patterns’ Vintage Vogue line provides true reproductions of vintage patterns borrowed from private collectors. (See my earlier post and discussion, How Do You Take Your Vintage Vogue? or get the details on the Vintage Vogue Search.) Alas, the terms of the old licensing agreements mean that Vogue can’t reissue designer patterns.

Deco evening dress pattern Vogue 2241 remains a favourite; I recently came across a version at Toronto’s Spadina Museum. I found an illustration of the original, Vogue S-3543, in a Vogue Patterns news leaflet from December, 1931. The description reads, “Here is a frock that expresses the newest movement of the mode, its originality and charm. It has a slender moulded look from the décolletage to the circular panels that trail slightly on the ground”:

1930s Vogue Patterns1Dec1931

Vogue S-3543 and Vogue 5849 in Vogue Patterns, December 1, 1931.

Butterick donated the original to the Commercial Pattern Archive:

At CoPA; donated by Butterick Archives. Original B36, hip 41, 1931.

Vogue S-3543 (1931) Image: Commercial Pattern Archive, URI collection. For research purposes only.

Retro Butterick and McCall’s Archive Collection

Both Retro Butterick and McCall’s Archive Collection patterns are recreated and sometimes adapted from archival materials, not the original patterns. With archival images, sticklers for accuracy can restore these adaptations to the original vintage design.

Early Retro Butterick pattern B6408 is based on Butterick 4391, a “Quick and Easy” late 1940s design for an evening gown with hooded scarf:

Quick and Easy 1940s evening dress and hooded scarf pattern - Butterick 4391

Butterick 4391 (1948) Image: Vintage Pattern Wiki.

McCall’s introduced The Archive Collection for Early Fall, 2014. The recent 1920s coat pattern, M7259, is based on McCall 5057, a 1927 design by Agnès:

1920s coat pattern illustration - McCall 5057 (M7259)

McCall 5057 (1927)

1920s Agnès coat pattern illustration - McCall 5057

McCall 5057 by Agnès in McCall Quarterly, Winter 1927-28.

The Archive Collection’s Deco evening dress, M7154, is based on a design from spring, 1930: McCall 6057. An original copy sold on eBay in June, 2014 for over $800 US.

1930 evening gown pattern illustration - McCall 6057 (M5154)

Catalogue illustration of McCall 6057, 1930. Image: PatternVault on Etsy.

The McCall 6057 gown is a couture adaptation: the design is after Patou. Here is the description from McCall’s magazine: “The Patou silhouette is beautifully exemplified in a formal evening gown which has curved bands at the neckline and hipline, a short bolero and inserted panels lengthening the skirt”:

No. 6057. The Patou silhouette is beautifully exemplified in a formal evening gown which has curved bands at the neckline and hipline, a short bolero and inserted panels lengthening the skirt.

No. 6057 after Patou, McCall’s, April 1930. Illustration: Lebrun.

For more on the McCall Pattern Company’s vintage lines, see We Sew Retro’s interview.

Pan Am Games 2015, Vintage Pattern Edition: Equestrian

July 24, 2015 § 4 Comments

This week I’m looking at vintage patterns showing sports of the Pan Am Games. (See the first post here.) Today: a 1930s equestrian pattern.

Equestrian. This Depression-era pattern for fall-front jodhpurs has jaunty cuffed trousers, the requisite reinforced inner leg, and three pocket pieces, including one for a watch pocket:

1930s jodhpurs sewing pattern - Butterick 5647

Butterick 5647 (ca. 1934) Image via Etsy.

(Click the image to see sold listing with back of envelope.)

Interestingly, this copy of Butterick 5647 is stamped Pattern Made in Canada. Although the pattern was produced in women’s, misses’ and girls’ sizes, the early equestrian patterns that survive are usually in smaller sizes—intended for riding lessons, perhaps?

For more vintage equestrian patterns see my Year of the Horse post.

Pan Am Games 2015, Vintage Pattern Edition: Cycling

July 23, 2015 § 3 Comments

This week I’m looking at vintage patterns showing sports of the Pan Am Games. (See the first post here.) Today: a pattern for cycling.

Cycling. This cycling illustration graced the cover of the summer 1938 issue of Vogue Pattern Book:

Late 1930s Vogue Pattern Book with cycling illustration

Vogue Pattern Book, June/July 1938. Image via eBay.

The pattern is Vogue 8014, a sport or evening frock, bolero, and calot (hat) in the collection of CoPA:

1930s sports dress, bolero, and hat pattern - Vogue 8014

Vogue 8014 (1938) Image via the Commercial Pattern Archive. For research purposes only.

Pam Am Games 2015, Vintage Pattern Edition: Gymnastics

July 21, 2015 § 5 Comments

This week I’m looking at vintage patterns showing sports of the Pan Am Games. (See the first post here.) Today: a pattern for gymnastics.

Rhythmic gymnastics. This early 1930s gym and dance costume was available in misses’ and juniors’ sizes. The costume includes a long-sleeved or sleeveless blouse with elasticized lower edge and two styles of tap pant:

1930s gym and dance outfit (blouse and tap shorts) - McCall 6498

McCall 6498 (1932) Gym & Dance Costume.

Like other sportswear patterns, McCall 6498 stayed in print for several years: Allison Marchant/carbonated’s copy is copyright 1934.

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