, ,

Vintage Vogue is 25!

Written by

·

Vintage Vogue 8811 (1940 reissue) on the cover of the Vogue Patterns lookbook, Summer 2012. (Patricia Underwood hat.) Image: Issuu.

Vintage Vogue recently turned 25. The popular pattern line, which offers updated reissues of vintage Vogue designs, was first introduced in fall 1998. To celebrate, here’s a look back at Vintage Vogue’s journey since the last millennium.

Images promoting the earliest Vintage Vogues show a straight-up take on vintage style, with lots of fur stoles and black and white photography. Perhaps the Forties were back that season with the success of Alexander McQueen’s Fall ’98 Blade Runner collection for Givenchy.

Introducing Vintage Vogue! Fashion Comes Full Circle. Vogue 2198 (1944 reissue) on the cover of Vogue Patterns Magazine, September/October 1998. Photo: Gordon Munro. Image: eBay.
VOGUE Patterns: Vintage Vogue... Fashion Comes Full Circle. Vintage Vogue suit pattern V2198 photographed in black and white
Vintage Vogue… Fashion Comes Full Circle. Vogue 2198 in an ad for Vintage Vogue patterns. Image: eBay.

The next year, a look from the new line was chosen for the cover of Vogue Patterns’ millennial Holiday issue. Inside, a Forties noir Vintage Vogue editorial features what is still the only men’s Vintage Vogue to date — a ’40s zoot suit.

Vintage Vogue: Glamour Revisited. Vintage Vogue suit V2353 (1946 reissue) on the cover of Vogue Patterns Magazine, November/December 1999. Photo: Greg Lotus.

For many years, illustrator Lamont O’Neal created the envelope illustrations for Vintage Vogue patterns, as well as more than one catalogue cover.

Vintage Vogue! Vogue 2268 (1951 reissue) on the cover of the Vogue Patterns retail catalogue, May 1999. Illustration: Lamont O’Neal. Image: Instagram.

A quarter-century on, today’s Vintage Vogues have come of age, speaking to a more contemporary take on “vintage” that reflects current trends.

VOGUE PATTERNS, SUMMER 2017. A model in hat and sunglasses poses in two-piece swimwear pattern Vintage Vogue V9255
Two-piece swimwear pattern Vintage Vogue V9255 (1960 reissue) on the cover of the Vogue Patterns lookbook, Summer 2017. Image: Issuu.
VOGUE PATTERNS, Spring 2018. A model poses in a pink, floral print, long-sleeved dress, Vintage Vogue V9295
Ana Kondratjeva wears Vintage Vogue V9295 (1940 reissue) on the cover of the Vogue Patterns lookbook, Spring 2018. Image: Issuu.

Happy 25th birthday, Vintage Vogue! For more on the Vintage Vogue pattern line, see my earlier posts, or click the Vintage Vogue tag below.

2 responses to “Vintage Vogue is 25!”

  1. Chris Gill Avatar
    Chris Gill

    I love this post! As Art Director of Vogue for many, many years it’s so great to review our Vintage Vogue line. What fun we had working with Lamont O’Neal (Illustrator) and James Bosco (Fashion Editor) and all our models, who by the way, really got into the styling!

  2. Elise Cole Avatar
    Elise Cole

    I love love love vintage vogue! As a sewer, it made me really happy when you started reissuing these old patterns (so much easier than scouring eBay or Etsy for old patterns!) Sending a big to James and Chris as one of your former models (although I never did get booked to do Vintage Vogue. That would have been so much fun!)

Leave a reply to Elise Cole Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.