I wanted to share this holiday-themed, Mad Men-era advertisement for Singer Slant-O-Matic sewing machines and Singer Sewing Centers:
Like the other ads in the series (see my earlier post here), the ad plays with scale while serving up some mid-century aspirational marketing. The copy promotes the Slant-O-Matic’s slanted needle and how it helps dressmakers sew special fabrics into submission.
The model is Sara Thom; her evening gown in grape and fuchsia taffeta is a McCall’s exclusive by Pauline Trigère, McCall’s 5588.
2 thoughts on “Slant-O-Matic for the Holidays”
Beautiful! Is there a way I can print this is color, along with your other one? I have the slant-o-matic and would love prints in my sewing room.
Thanks! You might try contacting Singer about prints. These would make great merch, wouldn’t they?