Tag: illustration

1990s, 2000s, The pattern business

Vintage Vogue is 25!

by Sarah Sheehan2 Comments on Vintage Vogue is 25!
Vintage Vogue 8811 (1940 reissue) on the cover of the Vogue Patterns lookbook, Summer 2012. (Patricia Underwood hat.) Image: Issuu.

Vintage Vogue recently turned 25. The popular pattern line, which offers updated reissues of vintage Vogue designs, was first introduced in fall 1998. To celebrate, here’s a look back at Vintage Vogue’s journey since the last millennium.

Images promoting the earliest Vintage Vogues show a straight-up take on vintage style, with lots of fur stoles and black and white photography. Perhaps the Forties were back that season with the success of Alexander McQueen’s Fall ’98 Blade Runner collection for Givenchy.

Introducing Vintage Vogue! Fashion Comes Full Circle. Vogue 2198 (1944 reissue) on the cover of Vogue Patterns Magazine, September/October 1998. Photo: Gordon Munro. Image: eBay.
VOGUE Patterns: Vintage Vogue... Fashion Comes Full Circle. Vintage Vogue suit pattern V2198 photographed in black and white
Vintage Vogue… Fashion Comes Full Circle. Vogue 2198 in an ad for Vintage Vogue patterns. Image: eBay.

The next year, a look from the new line was chosen for the cover of Vogue Patterns’ millennial Holiday issue. Inside, a Forties noir Vintage Vogue editorial features what is still the only men’s Vintage Vogue to date — a ’40s zoot suit.

Vintage Vogue: Glamour Revisited. Vintage Vogue suit V2353 (1946 reissue) on the cover of Vogue Patterns Magazine, November/December 1999. Photo: Greg Lotus.

For many years, illustrator Lamont O’Neal created the envelope illustrations for Vintage Vogue patterns, as well as more than one catalogue cover.

Vintage Vogue! Vogue 2268 (1951 reissue) on the cover of the Vogue Patterns retail catalogue, May 1999. Illustration: Lamont O’Neal. Image: Instagram.

A quarter-century on, today’s Vintage Vogues have come of age, speaking to a more contemporary take on “vintage” that reflects current trends.

VOGUE PATTERNS, SUMMER 2017. A model in hat and sunglasses poses in two-piece swimwear pattern Vintage Vogue V9255
Two-piece swimwear pattern Vintage Vogue V9255 (1960 reissue) on the cover of the Vogue Patterns lookbook, Summer 2017. Image: Issuu.
VOGUE PATTERNS, Spring 2018. A model poses in a pink, floral print, long-sleeved dress, Vintage Vogue V9295
Ana Kondratjeva wears Vintage Vogue V9295 (1940 reissue) on the cover of the Vogue Patterns lookbook, Spring 2018. Image: Issuu.

Happy 25th birthday, Vintage Vogue! For more on the Vintage Vogue pattern line, see my earlier posts, or click the Vintage Vogue tag below.

How Do You Take Your Vintage Vogue? | Vintage Vogue Search | New Year, Vintage You

1920s, The pattern business

Vogue Pattern Book Centenary

by Sarah Sheehan5 Comments on Vogue Pattern Book Centenary
Winter Fashions (Vogue 7884) illustration on the cover of a 1920s Vogue Pattern Book
Vogue Pattern Book, December–January 1924–25. Illustration: Harriet Meserole. Image: Pinterest.

Did you know? The first issue of Vogue Pattern Book was published in 1920, making 2020 the hundredth anniversary of Vogue Patterns Magazine. Bonus points if you know that the original title was Vogue Pattern Quarterly.

Happy new year, everyone! All the best for 2021.