McCall’s x Canada Dry, 1971

McCalls 2761 (1971)
McCall’s 2761 (1971) Canada Dry “Pounds-Thinner” pattern.

Happy Canada Day! In celebration, here’s a Canada Dry pattern from McCall’s.

Established in Toronto in 1904, by the ’70s Canada Dry was owned by Norton Simon, which was also McCall’s parent company. Canada Dry’s new low-calorie, sugar-free sodas showed a woman in a black leotard to match the branding for McCall’s Pounds-Thinner pattern line. New in 1971, the line is problematic today for its body-negativity.

This Canada Dry pattern envelope is a special alternate. (Compare the more often seen catalogue version.) Instead of the usual Pounds-Thinner branding, there’s a charming Biba-style illustration in colours to match the soda packaging.