Butterick Fashion News, February 1939

1930s sailing-themed illustration of Butterick 8245 (dress + shorts) on the cover of Butterick Fashion News
Butterick 8245 on the cover of Butterick Fashion News, February 1939.

It’s unseasonably warm here in Toronto, so instead of my planned wintry ephemera, here’s a resort-themed cover from the late 1930s.

Although it’s a winter issue, the February 1939 Butterick Fashion News shows a woman leaning off the rigging of a yacht. The pattern is Butterick 8245, a short-sleeved sports dress with matching shorts.

This is an English copy, from the John Lewis flagship on Oxford Street. On the back cover, the caption reads, “When your dirndl skirt blows wide open to the wind, let your admiring public see under it matching, brief new ‘baby shorts!’ Your shirt wears initials on its pocket and may have either the collarless or convertible neckline.” The pattern seems to call specifically for striped fabric:

Back cover of Butterick Fashion News, February 1939.
“Wear ‘baby shorts’ under your play dress… See our cruise girl on the cover.” Back cover of Butterick Fashion News, February 1939.

4 thoughts on “Butterick Fashion News, February 1939

  1. This outfit is wearable today. I’ve seen some of today’s young designers presenting similar styles. I would wear it in a heartbeat. Love the stripes

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