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Richard Avedon and Sally Victor: Simplicity Pattern Book, 1950

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1950s Simplicity Pattern Book detail
Photo: Richard Avedon. Image: PatternVault shop.

During his early period as a fashion photographer, Richard Avedon (1923-2004) did some work for Simplicity, including the Fall-Winter 1950 issue of Simplicity Pattern Book:

Fall-Winter 1950 Simplicity Pattern Book - cover by Richard Avedon
Simplicity Pattern Book, Fall-Winter 1950. Photo: Richard Avedon. Image: eBay.

The suit is Simplicity 3310, made in Botany flannels and worn with “[m]atching hat designed for Simplicity by Sally Victor,” Simplicity 3322.

Inside, the hat is shown photographed by Halley Erskine:

1950s Sally Victor hat pattern Simplicity 3322 in Simplicity Pattern Book
Make your own hat from a Sally Victor design. Simplicity Pattern Book, Fall-Winter 1950. Photos: Halley Erskine.

The back cover is a Botany ad, apparently from the same Avedon photo shoot:

1950s Botany ad featuring Simplicity 3322 and 3310
Botany advertisement on the back cover of Simplicity Pattern Book, Fall-Winter 1950.

I have a Canadian copy of Simplicity 3322 in the shop, printed with a special Chatelaine magazine logo:

1950s Sally Victor hat and bag pattern, Simplicity 3322
Simplicity 3322 by Sally Victor (1950) Image: PatternVault shop.

For more on Sally Victor see my Mad Men-era millinery post.

6 responses to “Richard Avedon and Sally Victor: Simplicity Pattern Book, 1950”

  1. thevintagetraveler Avatar

    It’s interesting that the pattern envelope does not identify this as a Sally Victor pattern!

    1. PatternVault Avatar

      It is, isn’t it? Until I came across this, I didn’t know Simplicity had any licensed designer patterns until the late 1970s.

  2. Petite Main Avatar

    Great find! Your posts are always so interesting

  3. […] This blog post at Pattern Vault is so interesting because it shows that milliner Sally Victor designed at least two hats for Simplicity Patterns in 1950, even though her name is not on the pattern envelope. […]

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