• And the Winner Is…

    And the Winner Is…

    The results of my random number generator are in! The lucky number is 1, and the winner of a free PDF e-booklet of the October 1939 McCall Style News is: Debi of My Happy Sewing Place Congratulations,Debi! I’ll send you an e-mail with your PDF. Thank you so much to everyone who entered the giveaway.…

    View post: And the Winner Is…
  • How Ginger Got the Job!
    ,

    How Ginger Got the Job!

    In honour of Labour Day, here is an advertising comic strip about sewing and a young woman’s job search. From my copy of the October 1939 McCall Style News, it’s another comic strip promoting J.C. Penney’s sewing department (click to enlarge): I love how Ginger’s transformation involves not only a freshly sewn dress in a cute diagonal…

    View post: How Ginger Got the Job!

Tip jar

Leave Sarah a tip to say “thank you!” for more than a decade of great fashion content, and help keep PatternVault proudly ad-free

CA$5.00

About the Author

Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.