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1960s

Slant-O-Matic for the Holidays

I wanted to share this holiday-themed, Mad Men-era advertisement for Singer Slant-O-Matic sewing machines and Singer Sewing Centers: Like the other ads in the series (see my earlier post here), the ad plays with scale while serving up some mid-century aspirational marketing. The copy promotes the Slant-O-Matic’s slanted needle and how it helps dressmakers sew…
View post: Slant-O-Matic for the Holidays
1920s, 1930s, Designers

Vionnet Patterns

The reputation of Madeleine Vionnet (1876-1975), the brilliant innovator in draping and the bias cut, has only increased with time. The label she founded in 1912 was recently revived, and Betty Kirke’s book is back in print for the house’s 100th anniversary. You can see Vionnet pieces online at the V&A and the Costume Institute.…
View post: Vionnet Patterns

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About the Author

Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.