How Do You Spell Pride?

1970s iron-on rainbow transfer alphabet McCall's 5567
McCall’s 5567 (1977) Set of full colour iron-on transfers.

This Sunday marked the 50th anniversary of the first Pride march, in New York City, on the one-year anniversary of Stonewall.

Despite being headquartered in New York, the big pattern companies have an uneven record of celebrating Pride — at least visibly, on social media. In past years, I’ve tweeted about this silence.

A search for McCall’s + Pride yields this single tweet from 2018.

It’s not too late for the Big 4, and their new parent company IG Design Group, to show support for LGBTQ+ communities. And virtual Pride in London has only just begun.

Happy Pride!