Elsa Schiaparelli wears Vogue Couturier 355,
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As Worn by Schiaparelli, 1941

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Black and white photo of Elsa Schiaparelli wearing a long white dinner jacket with metallic embellishment at the pocket over a black dinner dress, accessorized with a bold collar necklace, bracelet, and cocktail ring
Elsa Schiaparelli in Vogue, 1941. Photo: Horst. Image: Vogue Archive.

Yesterday was Elsa Schiaparelli’s birthday. Last year, I included a portrait of the designer in my Vogue Patterns 125 slideshow. Here’s a bit more about that photograph, which shows Schiaparelli wearing an ensemble made with a Vogue pattern.

In 1941, Elsa Schiaparelli was in New York City, managing her fragrance business and speaking in support of the war effort. That summer, Vogue ran a news item about the designer and an evening ensemble she’d seen modelled at the Waldorf-Astoria:

Image of a news clipping with a dressmaking pin through the headline: Denver-Made Frock Delights Schiaparelli - A svelt evening dress made by a Denver woman for the recent Rocky Mountain News Sewing Contest is being sought by the famed Paris dress designer, Madame Elsa Schiaparelli, it was learned from New York yesterday.
Mary Brown, News society editor, telegraphed from New York that Madame Schiaparelli wants to buy the dress, made by Mrs. Oliver Welch of 930 Logan st.
The dress was modeled twice for Madame Schiaparelli at the finals of the National Sewing Contest in the Waldorf-Astoria Hotel Tuesday, and she described it as "the most Parisienne costume modeled at the show."
The dress is a black dinner dress with a long-bodiced tunic-like white coat and won top honors in Denver in the standard pattern division. The dress was made from a Vogue magazine pattern.
“Denver-Made Frock Delights Schiaparelli.” Vogue, 1941. Image: Vogue Archive.

Schiaparelli did purchase the ensemble: two issues later, Horst had photographed her wearing it. The caption for the portrait reads:

“Madame Elsa Schiaparelli, now in New York supervising her perfume business, is to speak in the autumn for the Defense Savings campaign. Her black crêpe dinner-dress with a white wool jacket was made from a Vogue Design by Mrs. Oliver Welch of Denver; won a sewing contest which Schiaparelli judged; was bought by Schiaparelli herself”

— Vogue magazine, 1941

Although Vogue didn’t note the pattern number, it is clearly Vogue 355, a Vogue Couturier design that’s now recognizable as one of the early Vintage Vogue reissues. (Note the embellished pockets.)

A belated happy birthday to Madame Schiaparelli!

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