Make the Clothes that Make the Woman (Part 2)

August 4, 2014 § 2 Comments

If you’ve been following my blog for a while, or are a connoisseur of 1950s sewing advertising, you’ve seen images from McCall’s mid-1950s “Make the Clothes that Make the Woman” advertising campaign. (See my earlier post here.)

I’ve found another ad from the campaign. The model is Jean Patchett, and the pattern is McCall’s 3635 —an “Italian drawstring top” and “saucy in-between-length Jamaican shorts” (click to enlarge):

Advertisement for McCall's Printed Patterns, 1956. Model: Jean Patchett.

Advertisement for McCall’s Printed Patterns, 1956. Model: Jean Patchett.

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§ 2 Responses to Make the Clothes that Make the Woman (Part 2)

  • I hadn’t seen your previous post about this great ad campaign, so, for a moment, I thought “what a witty idea — a shirt printed like a pattern!” Would that be “post-modern” or “deconstructionist?” Thank you for these great images. (They’re definitely appealing to all of us who can’t see a garment without trying to figure out how it was made.)

  • Linda Garbe says:

    Love the hats. Linda

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