• How Ginger Got the Job!
    ,

    How Ginger Got the Job!

    In honour of Labour Day, here is an advertising comic strip about sewing and a young woman’s job search. From my copy of the October 1939 McCall Style News, it’s another comic strip promoting J.C. Penney’s sewing department (click to enlarge): I love how Ginger’s transformation involves not only a freshly sewn dress in a cute diagonal…

    View post: How Ginger Got the Job!
  • Stop the Traffic with Acrilan

    Stop the Traffic with Acrilan

    It’s been a busy summer, and if you’re anything like me, you’re finishing up your summer sewing and preparing for fall. I’ll be posting some summer projects as soon as I have photos. In the meantime, I thought you might enjoy this 1959 ad from Acrilan’s “For an Active Life!” campaign: (Acrilan was produced by…

    View post: Stop the Traffic with Acrilan

Tip jar

Leave Sarah a tip to say “thank you!” for more than a decade of great fashion content, and help keep PatternVault proudly ad-free

CA$5.00

About the Author

Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.