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1970s, 1980s, Designers

Krizia: McCall’s Patterns

Krizia was already an established label when McCall’s licensed Krizia patterns in the late 1970s. Designer Mariuccia Mandelli (b. 1933) co-founded the company with her friend Flora Dolci in the 1950s, naming it after Plato’s unfinished dialogue Κριτίας (Critias)—Crizia in Italian. The label is known for eclectic, youthful designs that play with pattern and contrast.…
View post: Krizia: McCall’s Patterns
1950s

Make the Clothes that Make the Woman (Part 2)

If you’ve been following my blog for a while, or are a connoisseur of 1950s sewing advertising, you’ve seen images from McCall’s mid-1950s “Make the Clothes that Make the Woman” advertising campaign. (See my earlier post here.) I’ve found another ad from the campaign. The model is Jean Patchett, and the pattern is McCall’s 3635…
View post: Make the Clothes that Make the Woman (Part 2)

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About the Author

Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.