Create Your Brilliant Season

December 21, 2016 § 2 Comments

Dovima wears McCall's 4425 for Celanese, 1959

Dovima wears McCall’s 4425 for Celanese, 1959.

A Celanese advertising insert from the late 1950s shows McCall’s festive styles in the latest synthetic silks—top models and more than one tiara from the multinational chemical company that brought you cellulose acetate.

"Create your brilliant season with opulent fabrics of Celanese Contemporary Fibers" - 1959 Celanese insert

Celanese Contemporary Fibers advertising booklet, Fall 1959.

The booklet frames small, full-length photos of McCall’s designs with close-ups showing off the “brilliant” textiles. Here, McCall’s 4999 is shown in Belding Corticelli’s rayon-acetate matelassé, with McCall’s 5057 in Cohama’s Arnel triacetate faille. The model on the right is Simone D’Aillencourt:

1950s dress patterns McCall's 4999 and McCall's 5057

Left, McCall’s 4999 in Belding Corticelli matelassé; right, McCall’s 5057 in Cohama faille. Celanese insert, Fall 1959.

The blue ensemble on the left is McCall’s 5023, made in Celanese Celaperm acetate satin faille from the David Hecht Co. Anne St. Marie poses in McCall’s 5029 in Onondaga rayon-acetate brocade:

1950s dress and jacket ensemble patterns McCall's 5023 and McCall's 5029

Left, McCall’s 5023 in David Hecht Co. satin faille; right, McCall’s 5029 in Onondaga brocade. Celanese insert, Fall 1959.

Here, Dovima wears a shimmering gold version of McCall’s 4425 in Lawrence and Klauber printed crepe satin acetate, while McCall’s 4870 evokes Princess Grace in aqua acetate satin from William Skinner and Sons:

1950s evening dress patterns McCall's 4425 and McCall's 4870

McCall’s 4425 in Lawrence and Klauber printed crepe satin; right, McCall’s 4870 in William Skinner and Sons satin. Celanese insert, Fall 1959.

Dovima closes the booklet in McCall’s 5012, an at-home trouser ensemble shown in orange and tangerine Celaperm acetate satin peau from Wedgwood Fabrics.

Dovima wears McCall's 5012 in Wedgwood Fabrics' satin peau

Dovima wears McCall’s 5012 in Wedgwood Fabrics’ satin peau. Celanese insert, Fall 1959.

For more on the history of Celanese (est. 1918), see the company website.

Happy holidays, everyone!

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