A Celanese advertising insert from the late 1950s shows McCall’s festive styles in the latest synthetic silks—top models and more than one tiara from the multinational chemical company that brought you cellulose acetate.
The booklet frames small, full-length photos of McCall’s designs with close-ups showing off the “brilliant” textiles. Here, McCall’s 4999 is shown in Belding Corticelli’s rayon-acetate matelassé, with McCall’s 5057 in Cohama’s Arnel triacetate faille. The model on the right is Simone D’Aillencourt:
The blue ensemble on the left is McCall’s 5023, made in Celanese Celaperm acetate satin faille from the David Hecht Co. Anne St. Marie poses in McCall’s 5029 in Onondaga rayon-acetate brocade:
Here, Dovima wears a shimmering gold version of McCall’s 4425 in Lawrence and Klauber printed crepe satin acetate, while McCall’s 4870 evokes Princess Grace in aqua acetate satin from William Skinner and Sons:
Dovima closes the booklet in McCall’s 5012, an at-home trouser ensemble shown in orange and tangerine Celaperm acetate satin peau from Wedgwood Fabrics.
For more on the history of Celanese (est. 1918), see the company website.
Happy holidays, everyone!
2 thoughts on “Create Your Brilliant Season”
I would love to have any one of those creations! And somewhere to wear it to! Beautiful!
I love these industrial ads! The miracle fiber of the future!
Thanks for this and all you do. More better good things for the new year!