July 1, 2015 § 5 Comments
In celebration of Canada Day, this post is devoted to Canadian fashion designer Lida Baday.
Lida Baday (b. 1957) was born to a dressmaker mother in Hamilton, Ontario. A graduate of Ryerson’s fashion design program, she worked for different companies in Toronto’s garment district before founding her own label in 1987. (Read bios here and here; see tear sheets here.) Baday soon won international success with her sophisticated, minimalist designs in luxurious fabrics such as wool jersey. Although her company closed its doors last year, The Fabric Room, which sells its surplus textiles, is still open to the public.
In the 1990s, Lida Baday designs were available through McCall’s patterns, beginning with two patterns in the November 1992 catalogue. McCall’s 6255 and 6257 are patterns for a skirt suit and separates including a flared, hooded coat:
McCall’s 6855 is a pattern for a bolero and sleeveless sheath dress in two lengths. The longer version has a high slit with underlay:
McCall’s 8256 includes a long, double-breasted jacket, a short, cap-sleeved top, and wide-legged pants:
This 1997 design for an oversized shirt, pants, and cropped leggings for stretch knits could be new today:
McCall’s 8823 is ’90s-minimalist perfection with its fitted tunic with narrow straps, slim pants, and low-backed, sleeveless dress with mock back wrap:
McCall’s 9371 includes a sleek halter top for stretch knits and a short, wrap skort:
The long, stretch-knit dresses in McCall’s 9379 are both ’90s and classic:
Just for fun, here are some more Fashion magazine covers featuring designs by Lida Baday:
Happy Canada Day, everyone!
May 4, 2015 § 7 Comments
This year marks the 150th anniversary of Alice’s Adventures in Wonderland. Liberty London is celebrating with an Alice-inspired Spring/Summer 2015 fabric collection. At the V&A Museum of Childhood, an exhibition on Alice’s influence on fashion, The Alice Look, runs to November 1, 2015, and on Saturday the museum is also hosting a conference, Alice & Fashion. (Read the press release.) The exhibition and conference are part of curator Kiera Vaclavik’s larger research project, Addressing Alice: The Emergence of a Style Icon.
To celebrate Alice’s 150th, here’s a look at some rarely seen vintage Alice in Wonderland patterns.
This Alice in Wonderland doll pattern with flamingo, McCall 145, dates to 1933:
The costume of the McCall Alice doll seems to refer to Charlotte Henry’s Alice in Paramount’s Alice in Wonderland (1933). According to Vaclavik, the film appears to have “prompted the adoption of the Alice band as hair accessory of choice at hunt balls and wedding processions across Britain” (see her article in the Independent):
Nearly two decades later, Walt Disney’s animated Alice in Wonderland (1951) set the image of Alice as we picture her today. Disney licensed two Alice patterns with McCall’s: McCall’s 8626, a girls’ Alice ensemble, and McCall’s 1643, unisex children’s costumes for the Mad Hatter and March Hare. McCall’s 8626 includes a puff-sleeved dress, apron, coverall, and jacket with rabbit-shaped pocket:
You can see the back of the pattern envelope here.
The Alice pattern was promoted in the August 1951 issue of McCall’s Style News with additional sketches of the White Rabbit, the Cheshire Cat, and Tweedledee and Tweedledum. It’s worth quoting the original description: “Alice-in-Wonderland dress, inspired by Walt Disney’s ‘Alice in Wonderland’ motion picture. Not a fancy-dress costume, but a 4-part ensemble to wear any day of the week. Straight-from-Wonderland ruffled apron that can accompany the little puff-sleeved, full-skirted dress everywhere—to school, to church, to parties. For helping Mother around the house, a jumper-like coverall. And to complete the ensemble, a reversible jacket with the ‘White Rabbit’ in pocket form”:
This photo from McCall’s Pattern Book shows the March Hare costume and Alice outfit made up:
It’s interesting that the 1950s Alice pattern isn’t a costume pattern, but a set of pieces for everyday wear. The pattern adds ruffles to the pinafore, but is otherwise close to Disney’s animated Alice, whose style was based on Mary Blair’s concept art:
Happy anniversary, Alice!
April 17, 2015 § 1 Comment
The Museum at FIT’s exhibit, Yves Saint Laurent + Halston: Fashioning the 70s, closes this Saturday. (See Bridget Foley, “That Real Seventies Show.”) If you can’t make it to New York to see it, a catalogue is available from Yale University Press.
The MFIT exhibit organizes the two designers’ 1970s work in three thematic sections: menswear influence, exoticism, and historicism. Since both Yves Saint Laurent and Halston had licensed sewing patterns in the ’70s, I thought it would be fun to present three pairs of patterns in the exhibition’s format.
From Yves Saint Laurent, Vogue 1143 is a ’70s version of the famous Le smoking. Helmut Newton photographed Charlotte Rampling in a similar, Prince of Wales check pantsuit for Vogue (with original text here):
According to the curators, Halston’s most famous garment is the Ultrasuede shirtdress. McCall’s 4391 is a zip-front shirtdress that includes special instructions for working with synthetic suede:
Yves Saint Laurent’s interest in “exotic,” non-Western dress is perhaps best remembered from his Russian collection (Fall 1976 haute couture). From Vogue’s Ballets Russes patterns, Vogue 1558 is a Russian ensemble consisting of blouse, vest, bias skirt, and braid-trimmed jacket—hat and babushka scarf not included (see more at Paco’s blog):
During the 1970s, both Saint Laurent and Halston showed non-Western influence in their caftans and pajama ensembles. Halston pattern McCall’s 3590 combines both:
Inspired by the 1940s, Yves Saint Laurent’s Spring 1971 haute couture collection, Libération, launched the decade’s vogue for vintage. Although the 1971 collection was poorly received, Saint Laurent’s subsequent vintage-inspired efforts were very influential. From 1973, Vogue 2930 is a Forties-inspired dress-and-coat ensemble:
Halston’s historicism focused on the interwar couture of the 1930s, especially the work of Grès and Vionnet. McCall’s 4046 is a slinky dress for stretchable knits. It has only one main pattern piece and is shaped by gathers and side darts:
As the curators note, Halston and Yves Saint Laurent have been seen as embodying two separate styles: minimalist ready-to-wear vs. fantasy couture. Yet comparison of their work shows how their stylistic experimentation led them to common ground, particularly in the earlier ’70s. Interestingly, some Saint Laurent and Halston garments can be hard to tell apart until you examine the construction—something home sewers can certainly appreciate.
February 21, 2015 § 11 Comments
Caftans, long, loose-fitting tunics with origins in ancient Persia, have been gaining momentum as an alternative to more structured formal dress. With any luck, there will be some caftans among the goddess gowns at tomorrow’s Academy Awards ceremony.
They say Tsarina Alexandra was the first westerner to make a fashion statement in a caftan, when she dressed as a seventeenth-century Tsarina for a costume ball in 1903. Paul Poiret also advanced the caftan cause, but it was not until the 1950s that the garment really began to influence western fashion. Here’s a look at caftan patterns from the 1950s to now.
In the mid-1950s, Christian Dior and Cristóbal Balenciaga’s experiments with silhouette were partly inspired by eastern traditional dress. Dior’s Fall 1955 couture collection (Y line) included caftan-inspired ensembles—coats with high, side-front slits that reveal a slim dress underneath:
You can see echoes of the Dior caftan look in contemporary sewing patterns like McCall’s 3525 and 3532, both from late 1955:
McCall’s 3532, called a “slim caftan-and-dress ensemble,” was featured on the cover of McCall’s news leaflet and in the company’s “Make the Clothes that Make the Woman” advertising campaign. According to the ad, the design is ideal for the season’s “Oriental” fabrics, such as silk twill and raw silk tussah:
Caftans became popular in the 1960s in tandem with the increasing interest in eastern cultures. The Madame Grès version at the top of this post is cut on the bias, producing geometric seaming detail. The caption reads, “Coup of bias-work by Grès—because this piecing-together of bias angles is sinuous, stark, ravishingly Moroccan.”
This dress from Jean Patou by Michel Goma, Vogue 1699, has what the envelope calls a “caftan neckline.” The model is Beate Schulz:
This circa 1968 Vogue caftan pattern has optional flexible trim:
Other patterns from the late 1960s and early 1970s also reference eastern dress. From 1967, McCall’s 9026 is labelled as an abba in two lengths. Abba is an alternate spelling of aba, commonly abaya: a traditional Arab garment, long, loose-fitting, sleeveless, and made from a single rectangle of fabric. (Today, caftans often function as abayat.) The model is Veronica Hamel:
Burnoose patterns were marketed as resort wear. A pompom-trimmed version of McCall’s 2377 was photographed for the cover of McCall’s Summer 1970 catalogue:
Marola Witt models Simplicity’s burnoose in the July 1967 issue of Simplicity Fashion News (thanks to Mary of PatternGate for the reference). The text promotes the design’s ‘Arabian’ exoticism: “be exotic in a JIFFY: … the burnoose, born in Arabia, brought up to date here”:
This Halston caftan pattern from McCall’s also includes a top and pants (you can buy yourself a copy from the shop):
This flowing Dior caftan, modelled by Billie Blair, has lots of neckline detail, full-length sleeve openings, and pockets:
Vogue 1515 by Nina Ricci is a caftan that’s open in front and attached at the neckline to a handkerchief-hemmed underdress:
It’s harder to find post-1970s designer caftan patterns. This wide-sleeved, Oscar de la Renta caftan is trimmed with contrast bands. When worn, the side seams swing forward to raise the hemline in front:
From Issey Miyake, Vogue 2315 is a caftan-inspired summer dress:
Caftan patterns started making a comeback (of sorts) in 2009. Simplicity 2584, a caftan-inspired tunic by Cynthia Rowley, is out of print but still in demand:
Ralph Rucci’s floor-length caftan, Vogue 1181 (now out of print), has an abaya silhouette and interesting construction details—overarm darts, shaped lower sections, and a hook and eye above the low neckline:
The design is from Chado Ralph Rucci Resort 2009:
Matthew Williamson’s short caftan, available as a free pattern from the Guardian, is also a 2009 design:
Would you sew a caftan?
February 11, 2015 § 5 Comments
The first Winter Olympics in 1924 contributed to the growing popularity of skiing, which had been around since the late nineteenth century. I have not yet seen any 1920s skiwear patterns, but contemporary magazine covers attest to the sport’s fashionability. Helen Dryden illustrated this ski-themed cover for Delineator magazine:
The following winter, Jean Pagès illustrated a ski scene for the cover of Vogue’s holiday issue:
This McCall skiwear pattern for ski jacket, pants, and separate hood dates to winter 1932-33. The catalogue text reads, “The hood fits cozily about the throat. The jacket gains freedom through two pleats in the back”:
McCall 7195 was also illustrated on the cover of the McCall Style News for January 1933:
The 1936 Winter Games were the first to include Alpine skiing, and we see an increase in skiwear patterns from the mid-1930s. (Before 1936, Olympic ski events were limited to Nordic, or cross-country, skiing and ski jumping.) A page in the December 1936 issue of Butterick Fashion News shows women’s and children’s patterns for winter sports, complete with fabric recommendations—wool, suede cloth, snow cloth, and corduroy. The patterns are Butterick 7033, 5927, and 7062 (click to enlarge):
The cover of Butterick Fashion News for February 1940 shows an alpine chalet scene featuring a ski suit pattern, Butterick 8793. The text inside reads, “Snow fun in a ski suit… When you zip off the reversible jacket, your monogrammed suspenders will be muchly admired.” (More scans at witness2fashion.) The pattern calls for snow cloth with poplin lining:
A copy of Butterick 8793 is found in the Commercial Pattern Archive, where it is dated to 1939. The pattern includes the cap:
Postwar skiwear retained the slimmer silhouette that had been prompted by wartime fabric rationing. From 1946, Butterick 3985 is a ski suit with jaunty cropped jacket and detachable hood:
From the later 1950s, Vogue 9332 is a ski suit consisting of hooded overblouse and slim stirrup pants, for flannel, worsted, gabardine, alpaca, and poplin. I plan to make this one up for après-ski purposes:
McCall’s 4788 is a ski jacket with drawstring hem, stirrup pants, and separate hood. Recommended fabrics are corduroy, poplin, serge, jersey, and twill:
Unfortunately, no-one seems to have licensed Emilio Pucci skiwear patterns. This British Vogue cover features a Pucci ski ensemble:
The only 1960s skiwear pattern I’ve seen is Vogue 6044, a hooded parka and slim stirrup pants for stretch fabrics. The envelope back notes that, for the view A parka, allowance has been made for quilting narrow fabrics. The fur cloth version is a fun alternative:
From Daniel Hechter, Butterick 4370 is a designer ski suit consisting of straight leg pants and a belted jacket with drawstring hood. The fabric recommendations range from pinwale corduroy and double knits to synthetic leather and suede:
Butterick also had two his and hers skiwear patterns, Butterick 5110/5111, a jacket or sleeveless jacket and jumpsuit (really overalls) for water repellent, quilted fabrics. The jacket and overalls have elasticized snow guards at the wrists and ankles and contrast yokes and front bands in poplin or ciré:
From 1980, Simplicity 9785 includes overalls in full or knicker length, a ski jacket with detachable sleeves, and legwarmers—all for quilted, double-faced, water-resistant fabrics:
I’ll close with this mid-1980s, ski-themed Vogue Knitting cover:
December 30, 2014 § 14 Comments
Lanvin celebrated its 125th anniversary this year. Founded in 1889 by Jeanne Lanvin, the house marked the occasion with an extensive look into its archives on Instagram, Pinterest, Facebook, and the new Lanvin Heritage website. (See WWD’s article here.) In 2015, Paris’ Palais Galliera will host a major exhibition devoted to Jeanne Lanvin.
Commercial sewing patterns based on Lanvin originals were produced between the 1920s and the 1970s. Four head designers presided over the house during that period; I’ll be devoting a post to each designer.
The interwar Lanvin designs available as sewing patterns are by Jeanne Lanvin (1867-1946), who was known for her romantic, youthful dresses with couture embellishment, particularly her robe de style, a full-skirted alternative to the 1920s tubular silhouette.
From McCall’s earliest couture patterns, this robe de style with a big bow at the waist and skirt with beaded appliqués was modelled by film star Hope Hampton:
A version of this dress is in the collection of The Costume Institute:
McCall 4856 is a short evening or afternoon dress with sheer overlay. The version on the right is in Lanvin blue:
(McCall’s also sold transfer patterns for beading and embroidery; the catalogue illustrations show nos. 1558 and 1388.)
This simple double-breasted coat from Pictorial Review was adapted from a Lanvin design:
Pictorial Review’s catalogue illustration shows the coat with contrast lapels and fur cuffs and collar:
Trim is an important feature of this Lanvin day dress, which is shown in my 1929 Paris Pattern leaflet (available in PDF from my Etsy shop):
McCall 7711 is a day dress with drape-necked bodice and bow-trimmed sleeves. View A, with long sleeves and contrast bodice, has topstitched sleeves and belt that are characteristic of 1930s Lanvin:
Here’s the illustration from McCall’s Advanced Paris Styles catalogue:
In late 1934, McCall and Pictorial Review both produced versions of the same Lanvin afternoon dress: a slim, full-sleeved gown with back cutouts. A reproduction of the McCall version is available from Past Patterns:
In Blanche Rothschild’s illustration for McCall’s magazine, the dress is shown with McCall 7954 by Georgette Renal:
The text for McCall 7959 reads, “Lanvin’s long skirted afternoon dress has a new feeling of formality. The back of the bodice is suspended in folds from a cross shoulder band, slit in triangles to expose the back. Raglan sleeves provide material contrast. The skirt spreads, bell shape, into a hesitation hem.”
The Vintage Pattern Lending Library has a reproduction of the Pictorial Review adaptation of the dress, Pictorial Review 7363:
Here’s an illustration of the Pictorial Review adaptation from the Winter 1934 catalogue:
McCall 8591 (previously featured in my goddess gowns post) is a glamourous evening dress with pleated shoulder draperies. This illustration is from the McCall catalogue:
Marian Blynn illustrated McCall 8591 for McCall’s magazine (the other gown is by Ardanse):
The caption reads: “Long scarfs, drifting down from the shoulders, are used by Lanvin. The scarf dress here is hers, and when you dance it is supposed to make you look as though you were floating. These scarfs are also worn wound once around the arm.”
Just for fun, here are two photos by Horst P. Horst and Albert Harlingue showing Lanvin designs from the 1930s:
Next in the series: Marie-Blanche de Polignac’s early Vogue Paris Originals.
Happy New Year, everyone!
November 11, 2014 § 6 Comments
This year marks the centennial of the beginning of World War 1. In honour of Armistice Day, this post looks at commercial sewing patterns associated with the First World War.
This illustration from the July 1917 issue of McCall’s magazine shows McCall patterns suitable for war work: a nurse’s uniform, apron, and cap, and outdoor workwear including women’s overalls (patent pending):
Official Red Cross patterns exemplify the volunteer production of clothing and medical supplies that formed part of the war effort. American Red Cross patterns were published by multiple American pattern companies, while in the U.K., British Red Cross sewing and knitting instructions were available in several books by Emily Peek.* In Canada, volunteers sewing for the Canadian Red Cross may have used both British and American resources.
The McCall Fashions for February 1918 gives a list of American Red Cross patterns for garments to be used in hospitals and refugee camps; the cover illustration shows three women dressed “For the visit to the camp”:
The inside front cover lists two types of official American Red Cross pattern: “for the relief of refugees and repatriates in the war-stricken countries, particularly in France and Belgium” and for hospital garments. The illustrations show an infant’s layette, unisex children’s cape, reversible bed jacket, and trench foot slipper (click to enlarge):
A news article from June, 1918 discusses the most needed hospital garments and supplies corrections for two refugee garment patterns. It seems the “helpless case shirt” (for patients with arm injuries) was available in two versions:
(Full archived version here.)
Andrea of Unsung Sewing Patterns has a copy of the “helpless case shirt,” Red Cross 35—more sensitively called a taped hospital bed shirt:
(See Unsung Sewing Patterns for more Red Cross refugee patterns.)
A 1917 article in McCall’s magazine describes the Red Cross relief effort and seven new patterns for hospital work. It presents sewing as an alternative to nursing, for which fewer women were qualified, arguing that “[s]ewing may not seem to many as romantic as nursing the wounded upon the battlefield, but without it the nursing might be useless.” Interestingly, official American Red Cross patterns were at first distributed through the organization’s national headquarters, but later became available directly to the public (click to enlarge):
On the right, readers found descriptions of the new patterns, accompanied by photographs showing Red Cross officials Jane A. Delano and Clara D. Noyes, and women in a Red Cross chapter at work:
The illustrations of the new patterns seek to include the Red Cross sewing effort in the romance of nursing. Here a nurse serves a meal to a patient who is wearing McCall Special C, a hospital bed shirt:
McCall Special P is a pair of pajamas:
To be made from one or two blankets, McCall Special O is a bathrobe or convalescent gown:
McCall Special R is a Red Cross Surgeon’s and Nurse’s operating gown—a unisex medical uniform available in two sizes:
The illustration of the Red Cross nurse also shows the McCall Special S operating helmet:
The Commercial Pattern Archive has both sizes of McCall Special R its collection. The larger is reproduced in Joy Emery’s new book:
Do you have any World War I patterns in your collection?
* Seligman, Cutting for All! (Southern Illinois UP, 1996), pp. 123-24, cited in Emery, A History of the Paper Pattern Industry (Bloomsbury, 2014), p. 91. A digitized version of Emily Peek, Practical Instruction in Cutting Out and Making Up Hospital Garments for Sick and Wounded: Approved by the Red Cross Society (British Red Cross Society, 1914), is available through the University of Southampton.