NEVER MISS A POST 📨

PatternVault

PatternVault

Couture + DIY

Alexander
McQueen
patterns

Free
designer
patterns

Life5Dec1960Quant

Patterns
in
Vogue

Cosplay
&
costuming

1970s, The pattern business

Sewing and Smoking

Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine. The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the…
View post: Sewing and Smoking
1980s, Designers

Gnyuki Torimaru (Yuki): Style Patterns

Gnyuki Torimaru, or Yuki, is most famous for dressing Princess Diana on her 1986 state visit to Japan. But his licensed sewing patterns date to the year before. Born in Miyazaki Prefecture, Japan, Gnyuki Torimaru (b. 1937) studied architecture in Chicago before settling in London, where he attended the London College of Fashion. He launched…
View post: Gnyuki Torimaru (Yuki): Style Patterns

Tip jar

Leave Sarah a tip to say “thank you!” for more than a decade of great fashion content, and help keep PatternVault proudly ad-free

CA$5.00

popular POSTS & pages

Free Designer Patterns

Alexander McQueen Patterns

Free Designer Pattern: Alexander McQueen Kimono Jacket

Patterns in Vogue

Alexander McQueen for Givenchy: Vogue Patterns, Part 1

recent posts

About the Author

Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.