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Make the Clothes that Make the Woman
View post: Make the Clothes that Make the WomanThe slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:…
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Free Designer Pattern: Matthew Williamson Caftan
View post: Free Designer Pattern: Matthew Williamson CaftanNow that summer is truly here, this instalment in my Free Designer Patterns series is devoted to a hot weather essential: a caftan, one that Matthew Williamson shared with the Guardian as part of the Observer’s 2009 Designer DIY series. The caftan is from what was then the current season collection, the Spring/Summer 2009 ready-to-wear.…
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Sarah Sheehan has published articles on couture patterns in DRESS and Selvedge. She launched the PatternVault blog in 2011 with a series on Givenchy sewing patterns by Alexander McQueen. This blog explores the intersections between high fashion and DIY culture. Read full bio.
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