Tag: Singer
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Beverly Johnson
It’s almost forty years since Beverly Johnson (b. 1952) became the first black woman to appear on the cover of American Vogue, in 1974. (Donyale Luna had appeared on the cover of British Vogue in 1966.) One of the decade’s most successful models, Johnson had moved to New York City to pursue modelling after losing her…
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Slant-O-Matic for the Holidays
I wanted to share this holiday-themed, Mad Men-era advertisement for Singer Slant-O-Matic sewing machines and Singer Sewing Centers: Like the other ads in the series (see my earlier post here), the ad plays with scale while serving up some mid-century aspirational marketing. The copy promotes the Slant-O-Matic’s slanted needle and how it helps dressmakers sew…
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