Tag: McCall’s
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Rosie the Riveter, 1942
During World War 2, women engaged in wartime work could choose from a variety of sewing patterns for work wear. The array of coveralls available included the mechanic suit, a close cousin to the siren suit or air raid suit (see my earlier post here). This 1942 pattern from Simplicity shows a khaki version paired…
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Make the Clothes that Make the Woman
The slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:…
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