This week, a look at the late James Galanos’ licensed Vogue patterns. (See my McCall’s post here.)
Vogue Patterns introduced James Galanos patterns in late 1967, with two dress designs modelled by Maud Adams and Lauren Hutton. The counter catalogue promotes Galanos’ “masterful touch” with an alternate shot of Vogue 1854, an A-line dress with side pleats at right front and left back:
Lauren Hutton models Vogue 1855, a coat dress with double inverted pleats in the back:
This short, wrap-effect evening dress has square armholes and front pleats concealing pockets:
Later Galanos patterns were photographed on location in New York, where the designer showed his collections. This dress goes one further than Vogue 1855 and has double inverted pleats in both front and back:
Jumpsuit Vogue 2524 features a shoulder yoke, pintucks, and wide, corded belt:
The latest Galanos pattern I’ve seen is Vogue 2639, a long-sleeved evening dress with front slit and waistline smocking detail:
A dreamy illustration made the cover of the news leaflet:
James Galanos died last month. He was 92. According to his obituary in the New York Times, Galanos authorized only two licenses: furs and fragrance. But he also licensed commercial sewing patterns—first with McCall’s, and later with Vogue Patterns. This post looks at Galanos’ 1950s patterns with McCall’s.
Born in Philadelphia to Greek parents, James Galanos (1924-2016) was a graduate of the Traphagen School of Fashion. He worked with Hattie Carnegie, Hollywood costume designer Jean Louis, and Robert Piguet before founding his own, LA-based label in 1951. He retired in 1998, the year after LACMA mounted a retrospective of his work. Galanos won the devotion of celebrities and socialites with his virtuoso technique and flawless craftsmanship.
McCall’s introduced designer exclusives by “James Galanos, brilliant young star of American fashion” with two patterns for winter 1956-57. The Galanos designs—full-skirted formal gowns in two lengths—were prominently featured in the holiday issues of McCall’s Pattern Book and the company’s monthly news leaflet.
According to the news leaflet, McCall’s 3894 is “a fabulous ball gown to make in brocade.” The molded bodice is a trademark Galanos touch:
McCall’s 3895 is a bow-trimmed evening gown. As the leaflet notes, “Beautifully low-cut in back, it can be cocktail length.” Recommended fabrics included heavy satin, peau de soie, brocade, and taffeta:
In spring, 1957, McCall’s released two more Galanos patterns: the lavishly full-skirted McCall’s 4045 and 4046.
Here, the back bodice extends into a front yoke. The skirt and petticoat were to be made in organdy, nylon, or silk organza:
The new Galanos patterns were promoted in the March issue of McCall’s magazine (“Galanos designs: Black-and-white for summer evenings”) and in the company’s “Make the Clothes that Make the Woman” advertising campaign.
In the Summer 1957 pattern book, the designs are illustrated in green linen and flower-embroidered organdy:
Today, Galanos’ McCall’s patterns are quite scarce. Perhaps customers balked at the extravagant yardage: the skirt for one dress took over 20 yards of narrow fabric. Galanos’ work with sheer layers continued into the following decade, as seen in this 1961 editorial by Gordon Parks:
The slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:
This ad from 1956 shows the model enjoying a fresh strawberry at a party. (Could it be a strawberry social?) The pattern is McCall’s 3562:
The September ad shows Dovima on a trip to Paris, before a mustachioed gendarme. The pattern is McCall’s 3785 by Givenchy:
Another travel-themed ad shows McCall’s 3790 with some whimsically stacked luggage:
This 1957 ad featuring McCall’s 3952 shows a well-dressed tug-of-war:
This Valentine’s Day-themed ad appeared in Vogue’s March 1957 issue. (The pattern is McCall’s 3967.) The model is Suzy Parker:
In the ad for May 1957, the binocular-wielding model wears an “Instant” dress, McCall’s 4070:
This late summer ad looks forward to fall’s collegiate sports games. The design is by Claire McCardell, McCall’s 4208:
Within its variations on the playfully presented scene of leisure, the campaign conveys a visual reminder of one of McCall’s long-standing technologies: the printed pattern. (McCall’s had been producing printed patterns since the 1920s, whereas Vogue only introduced printed patterns in 1956—later outside North America.) Have you seen other ads from this McCall’s campaign?
Before getting into film acting in the 1970s, former Miss Sweden Maud Adams (née Wikström, b. 1945), worked as a model in Paris and New York for publications including Vogue, McCall’s, and Vogue Patterns. McCall’s 1044 sees her modelling a check suit by Laird-Knox:
Maud Adams appears on many Vogue designer patterns of the later ’60s, such as this one for a dress by Patou:
Here she wears a dress and matching scarf by James Galanos:
And here Adams models the maxi version of Vogue 1847, a fabulous halter dress by Pierre Cardin:
Maud Adams also appears on several late Sixties covers of Vogue Pattern Book. Here’s a selection: