Category: The pattern business
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Vintage Vogue Surprise + Giveaway
Last June a Vogue Patterns representative contacted me about borrowing a pattern from my collection, to be reissued in the Vintage Vogue line. Because Vogue Patterns doesn’t have all their patterns archived, the company runs an ongoing Vintage Vogue search to find patterns for reproduction. (More details in pattern junkie’s post here.) I had e-mailed…
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Practical Luxury: W. Mury’s Dressmaking Illustrations
My 1926 copy of Vogue’s Book of Practical Dressmaking has endpapers charmingly illustrated by W. Mury. They’re a great example of aspirational marketing in that they situate the dressmaking process in a world of wealth and leisure. The illustrations show the elegant dressmaker beginning by consulting her copy of Vogue magazine before her trip into…
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