Category: 1970s
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McCall’s x Canada Dry, 1971
Happy Canada Day! In celebration, here’s a Canada Dry pattern from McCall’s. Established in Toronto in 1904, by the ’70s Canada Dry was owned by Norton Simon, which was also McCall’s parent company. Canada Dry’s new low-calorie, sugar-free sodas showed a woman in a black leotard to match the branding for McCall’s Pounds-Thinner pattern line.…
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Sewing and Smoking
Today is World No Tobacco Day. Here’s a look at a Virginia Slims ad that ran in Vogue Patterns magazine. The mid-’70s ad—with the famous You’ve come a long way, baby slogan—contrasts the fashionable, contemporary Cheryl Tiegs with the Edwardian “Mrs. Florine Knauff,” caught smoking during a fox hunt. Along the lower left-hand side, the…
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