Category: 1950s
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Schiaparelli Patterns, Part 2
This week, the second part of my series on commercial sewing patterns by Elsa Schiaparelli. (See Part 1 here.) Schiaparelli was one of the eight couturiers who licensed designs for the first Vogue Paris Originals in 1949. Vogue’s first Schiaparelli pattern was a skirt suit with double pockets and one-sleeved blouse, Vogue 1051: The suit…
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Make the Clothes that Make the Woman
The slogan for McCall’s Patterns in the mid-1950s was “Make the clothes that make the woman.” The advertising campaign with this slogan shows two identical women, one dressed in McCall’s pattern pieces, the other in the finished garment. It’s a charming campaign from the Golden Age of Advertising. Here’s a selection, in roughly chronological order:…
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