Tag: 1960s
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Rudi Gernreich: McCall’s Patterns
Rudi Gernreich has been called the “leading avant-garde designer” of mid-century America. Born in Vienna, Gernreich (1922-1985) began his fashion career designing dance costumes, knitwear, and swimwear in 1940s and ’50s Los Angeles, where he had settled following the 1938 Anschluss. In 1960 he founded his own label, and four years later caused a sensation with…
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Mad Men Era 5: The Europeans
This week, four established European designers who were based in Spain and Italy: Rodriguez, Simonetta, Fabiani, and Pucci. RodrÃguez (1895-1990) Born in Valencia, Pedro RodrÃguez opened his first salon in Barcelona in 1918. During the Spanish Civil War he relocated to Paris, but returned to Spain when the war ended. Although little-known outside his country,…
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