Category: The pattern business
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Your Spring Wardrobe by Givenchy, 1957
Lately I’ve been listing a lot of mid-century vintage patterns in the shop, including this 1950s Givenchy pattern from McCall’s: Inside the pattern envelope is an insert introducing Hubert de Givenchy and detailing the production process for these McCall’s “exclusives.” The insert doesn’t mention that Givenchy is a French aristocrat. Instead, it proclaims he was…
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From Paris to You
If you’ve ever recognized an old sewing pattern in a contemporary fashion editorial, you may have wondered about the relationship between the designer originals and their licensed, pattern versions. In the late Fifties, Dorothy Roe, women’s editor of the Associated Press, wrote a wire story about just that. “How French Couturiers Reach U.S. Dressmakers,” which…
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