Category: 1950s
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Bad Girls Do It Well
A 1959 Eastman Fibers ad brings a note of intrigue to McCall’s patterns by photographing them in a nightlife setting, on a pair of vampy women. The patterns are McCall’s 5020, a strapless cocktail dress, and McCall’s 5099, a skirt suit by Pierre Cardin, both shown in Wesco Chromspun fabrics. Chromspun is the trademark for…
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Create Your Brilliant Season
A Celanese advertising insert from the late 1950s shows McCall’s festive styles in the latest synthetic silks—top models and more than one tiara from the multinational chemical company that brought you cellulose acetate. The booklet frames small, full-length photos of McCall’s designs with close-ups showing off the “brilliant” textiles. Here, McCall’s 4999 is shown in…
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