Tag: sewing
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Practical Luxury: W. Mury’s Dressmaking Illustrations
My 1926 copy of Vogue’s Book of Practical Dressmaking has endpapers charmingly illustrated by W. Mury. They’re a great example of aspirational marketing in that they situate the dressmaking process in a world of wealth and leisure. The illustrations show the elegant dressmaker beginning by consulting her copy of Vogue magazine before her trip into…
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How Ginger Got the Job!
In honour of Labour Day, here is an advertising comic strip about sewing and a young woman’s job search. From my copy of the October 1939 McCall Style News, it’s another comic strip promoting J.C. Penney’s sewing department (click to enlarge): I love how Ginger’s transformation involves not only a freshly sewn dress in a cute diagonal…
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