Oliviero Toscani at 80

Extra-Carefree McCall's 4054 / 4055 with Carefree "Miracle Yard" McCall's 2001, in Wamsutta cotton batik - McCall's Carefree Fashion Catalog, Summer 1974
McCall’s Carefree Fashion Catalog, Summer 1974. Photo: Oliviero Toscani.

Happy 80th birthday to Oliviero Toscani! Before creating his famous Benetton campaigns, the Italian photographer shot this cover for McCall’s Carefree pattern book.

The model wears Extra-Carefree McCall’s 4054 / 4055 with the Carefree “Miracle Yard” pattern, McCall’s 2001, all in Wamsutta cotton batik. Inside, Toscani’s “Summertime” shows her in McCall’s 4052 in two versions: in Ameritex cotton and linen-look from Lawrence & Klauber.

More beachwear: Heat Wave! and vintage designer swimwear.