“On the move” is the concept for a mid-’80s Denis Piel pattern editorial featuring designs from Geoffrey Beene’s career line.
Here, Vogue 1770, Beene’s wrap jacket and skirt, is shown in wool jersey from Jasco Fabrics, with dress Vogue 1771 in Horikoshi silk crepe (Bally briefcase; Donna Karan bags; Omega belt; bracelets by Eric Beamon):
On the left, Vogue 1771’s jacket is made reversible in red and black wool coating, with wool gabardine trousers and a silk charmeuse tank made using Vogue 1773 (wool from Anglo Fabrics; silk from Hi Fashion Fabrics). At right, Vogue 1773’s coat becomes a raincoat in cotton back polyurethane from Waldon Textiles, with a cotton corduroy contrast from Majestic Mills (Omega belt; bags, Maud Frizon and Prada):
In the back of the magazine, readers could find sewing tips for making the jacket reversible and giving the coat a contrast collar:
“Hush,” one of the strongest and spookiest episodes of Buffy the Vampire Slayer, stars a model-turned-actor who appeared on Vogue patterns in the mid-1990s. Giles’ girlfriend Olivia is played by Phina Oruche (b. 1972). Born in Toxteth, Liverpool to Nigerian parents, Oruche was a successful model in London and New York before she won her first role in Sydney Pollack’s remake of Sabrina (1995).
Here Oruche models Vogue 1328, Issey Miyake’s jacket, top, and hammer pants:
Vogue 1344 is an ensemble consisting of a top, high-waisted pants, and jacket with custom closures from Anne Klein II:
Here Oruche shows off the lace-up back of Vogue 1353, a summer dress by Betty Jackson:
Ornate trim highlights the seam detail on Vogue 1354, a top and skirt by Geoffrey Beene:
Just for fun, here’s a recent portrait of Oruche by Paul Jones:
With Mad Men entering its final season, my Mad Men-era series concludes with two posts on fashion designers whose work became available to home sewers in the mid-Sixties. (Browse the series by clicking the Mad Men era tag, or start at the beginning.)
Before the Vogue Americana line there was McCall’s New York Designers’ Collection. In the fall of 1965, McCall’s introduced a new pattern line: New York Designers’ Collection plus 1. (The “plus 1” refers to one foreign designer, Digby Morton; later, as McCall’s added designers to the line, it became “New York Designers’ Collection Plus.”)
The Fall/Winter 1965 issue of McCall’s Pattern Fashions & Home Decorating introduced readers to the new designers. According to the catalogue, the new line featured “the most outstanding fashions of seven leading American designers and one famous London couturier” (click to enlarge):
The original list of designers consisted of Larry Aldrich, Geoffrey Beene, Bill Blass, Laird-Knox, Digby Morton, Originala, Mollie Parnis, and Pauline Trigère, whose agreement with McCall’s dated to the mid-1950s. (Trigère was already featured in an earlier Mad Men era post.) Later additions would include Anne Klein, Jacques Tiffeau, and Rudi Gernreich.
This post looks at three of the best-known American designers in McCall’s new line: Bill Blass, Geoffrey Beene, and Anne Klein.
Born in Fort Wayne, Indiana, Bill Blass (1922-2002) showed an early talent for fashion design, studying briefly at Parsons before enlisting in the U.S. military in 1942. After the war he returned to New York to work in the fashion industry; by 1959 he was head designer for Maurice Rentner—then a conservative, established Seventh Avenue label. (McCall’s patterns credit the designer as ‘Bill Blass for Maurice Rentner, Ltd.’) In 1970 he purchased the company and renamed it Bill Blass Ltd. Blass was known for his sophisticated but youthful designs favoured by high society. He retired in 1999.
McCall’s 8927 is an asymmetrical, sleeveless shift dress with applied bands and an inverted pleat on the left-hand side:
Born in Louisiana as Samuel Robert Bozeman Jr., Geoffrey Beene (1924-2004) trained at the Traphagen School of Fashion in New York and École de la Chambre Syndicale in Paris, where he also apprenticed with a tailor. Returning to New York, he worked at Harmay and Teal Traina before founding his own company in 1963. Beene was renowned for his innovative, modern designs, as well as his iconoclasm.
Veronica Hamel models McCall’s 1028, a dress cut in seven panels with seven-eighths kimono sleeves and triangular, bias collar:
Born in Brooklyn as Hannah Golofsky, Anne Klein (1923-1974) also trained at the Traphagen School of Fashion. The pioneer in American sportswear worked in petites and juniors before founding Anne Klein and Company in the late 1960s. Her final collection was completed by Donna Karan, who had begun work at the company in the summer of 1967 as Klein’s intern.
McCall’s 1020 is a sleeveless shift dress with angular armholes and fabulous standing (and convertible) collar. The model is Hellevi Keko:
All three New York designers would later make the switch to Vogue Patterns: Blass in 1967, Beene and Klein in the 1970s.
Some of the earliest patterns for designer maternity wear that I have seen are by Lady Madonna. (Yes, it’s named for the Beatles song.) A 1971 article in Time magazine, “Modern Living: Bellies Are Beautiful,” partly credits the Lady Madonna label with changing attitudes to maternity wear:
“Maternity clothes have always been designed like the Trojan horse: to hide, disguise and deceive. The wider the dress, the more pleats and folds, the less identifiable the condition—or so traditional pregnancy fashions would have it seem. Lately, however, the shape of things to come has undergone some happy alterations, supplanting voluminous tents and overhanging blouses with jumpsuits and knickers, low-cut evening gowns and even hot pants. Largely through the intervention of the Lady Madonna Maternity Boutique, women can now look great with child.”
Vogue Patterns released Lady Madonna patterns in the late 1970s. (The label later made the switch to Simplicity patterns.) Vogue 2157 is a long, Empire-waisted slip dress; the model is Pat McGuire:
Update: this maternity dress pattern by Geoffrey Beene dates to the previous year:
American designer Carol Horn also licensed some maternity designs to Vogue Patterns:
Around the same time, McCall’s had maternity patterns by Evelyn de Jonge, like this one for maternity separates:
As Peter points out, in the Eighties, even non-maternity styles could be roomy enough to be worn during pregnancy. Style patterns released a number of patterns by Jasper Conran, including this one for a maternity dress or tunic and skirt:
In the early 1990s, Vogue Patterns had designer maternity patterns by Manola, an established New York maternity boutique. This Manola design uses front yokes to control the volume of the dress:
Designer Lauren Sara already had some non-maternity patterns with Vogue Attitudes when she licensed her maternity line, M by Lauren Sara. This design for an evening-length dress includes a formal, strapless version:
Like swimwear, a decade’s maternity wear reveals a lot about its attitudes to the female body. The absence of designer maternity patterns before the late 1970s seems telling. Yet today, Vogue Patterns has again phased out maternity designs…