Tag: advertising
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Singer “Make-It-Yourself” Wardrobe Plan, 1936
To mark the beginning of fall, here’s a Singer “Make-It-Yourself” Wardrobe Plan cover from Fall-Winter 1936. According to the leaflet, rust, green, black, and other autumnal colours like red, copper, wine, brown, and grey were on-trend that season. (The dog shown here is also fashion-forward, appearing some two years before Lassie made collies famous.) The…
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McCall’s x Canada Dry, 1971
Happy Canada Day! In celebration, here’s a Canada Dry pattern from McCall’s. Established in Toronto in 1904, by the ’70s Canada Dry was owned by Norton Simon, which was also McCall’s parent company. Canada Dry’s new low-calorie, sugar-free sodas showed a woman in a black leotard to match the branding for McCall’s Pounds-Thinner pattern line.…
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