Category: 1930s
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Vionnet Patterns
The reputation of Madeleine Vionnet (1876-1975), the brilliant innovator in draping and the bias cut, has only increased with time. The label she founded in 1912 was recently revived, and Betty Kirke’s book is back in print for the house’s 100th anniversary. You can see Vionnet pieces online at the V&A and the Costume Institute.…
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How Ginger Got the Job!
In honour of Labour Day, here is an advertising comic strip about sewing and a young woman’s job search. From my copy of the October 1939 McCall Style News, it’s another comic strip promoting J.C. Penney’s sewing department (click to enlarge): I love how Ginger’s transformation involves not only a freshly sewn dress in a cute diagonal…
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